Photographer’s Devotion: Fighting Depression

You can have what everyone else would say is a mountain-top experience and still be depressed. I know I have been many times in my life.

1996 Olympic gold medalist Derrick Adkins used running to help deal with his depression. When he wasn’t feeling good, he just went out and ran, and his feeling of depression helped drive him to be the fastest 400m hurdler in the world.

Adkins had professional help and, with prescription drugs, could find a balance that he could not see before. One of my friend’s children started taking a yellow pill prescribed by a psychiatrist and immediately noticed a difference. One day, the child told his mother, “Everyone could benefit from a yellow pill.” They didn’t want their child on medication, but this was their last resort, and to see the child’s mood change so drastically brought tears to her eyes.

The old saying about your glass being half empty or half full is a key to fighting some types of depression. You can see your drink, but the choice can be life-changing.

Purpose Driven Life

When you feel depressed many times, it is from a lack of purpose in your life.

Rick Warren is the founder and senior pastor of Saddleback Church, an evangelical megachurch in Lake Forest, California, the eighth-largest church in the United States. He wrote the NY Times bestseller Purpose Driven Life.

I believe it was a runaway bestseller because so many people are depressed because they lack a purpose. Why am I here?

For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do.

Ephesians 2:10

We are here to do good work. While this sounds simple if you are dealing with depression, you are unsure what your gifts are and how to use them, or you may feel that your skills are unnecessary in this world.

Good Night’s Rest

While everyone benefits from a good night’s sleep, sometimes our bodies are not working correctly. Sometimes, the chemicals that get replenished in a healthy body are lacking in those dealing with depression.

Seeking professional help can be a lifesaver. Sometimes, people can benefit from drugs to help them find balance. This is similar to a person with diabetes who takes drugs to maintain a sugar balance.

Now, even if you get those drugs and they help with suicidal thoughts, you still need to have help with learning how to live life to its fullest.

Importance of Community

I can get caught in a thought loop, just like a record that skips. I can have unproductive thoughts. Because I am stuck in a circle, I can’t move forward and get better. I have found that sharing my fears and struggles with others gives me insights on moving forward.

Often, it is not what people say to me but the process of putting words to my emotions and saying them out loud that helps me see the flaws in some of my thoughts.

We all have gone through those moments when either we or we see someone else come upon an obstacle and struggle. How many times have you tried to open a door and realized instead of pushing, you should pull?

How often do we need someone to show us how to do something on our computers?

When you embrace your flawed condition and live within a community, being open and honest, you discover we are all broken and need each other.

Throughout my life, those who have helped the most in my times of need were those who revealed their struggles. I think this is why Alcoholics Anonymous works so well. It is when they open up, admit their efforts, and help one another as they recover.

Genius and Insanity

There is an excellent line between genius and insanity. Many highly creative people later took their own lives.

“No great mind has ever existed without a touch of madness.” 

― Aristotle

Vincent van Gogh battled mental illness and died from what was an apparent self-inflicted gunshot wound.

I believe if you are an artist, you will often find yourself on the edge of depression. I think the reason is that to capture the mood, you must be highly in touch with your emotions. When you start to feel at this depth, it can encapsulate you. You struggle to communicate to others your deepest thoughts and fears.

It took Ansel Adams many years before he had his creative breakthrough. He could finally pre-visualize and master the craft enough to know how to capture what he saw and felt.

Many war photojournalists return from the war dealing with post-traumatic stress disorder. The best therapy for those suffering tends to be when they journal. It is the process of moving those thoughts from one side of the brain to the other through writing that many can “process” their ideas.

After 911, the news media helped America process its trauma. The media helped us write our story as a community. We were able to heal because, through all this madness, we saw the silver lining of our society. We saw the community come together, as many have never experienced.

We all felt much better as the media told the stories of rebuilding families and communities.

Importance of Journaling and Community

Take the time to write down your struggles as best you can. Write down all the crap you are experiencing. Find a group where you can share your efforts.

God, grant me the serenity to accept the things I cannot change,
The courage to change the things I can,
And wisdom to know the difference. 

– Serenity Praye

So, take the time to go back through your journal. Create two columns, with everything you have no control over in one column and those things you can change in the other.

Make an action plan of the things you can do today. If there are no jobs today, list those people you can contact. What if you don’t know who to contact? Take the time to contact someone and ask them how I find leads.

Sit down with a few friends and hopefully find a mentor to help you sort out your list and thoughts. They can help you find the wisdom you need to make it through the day.

Help someone else today.

You should have one last action item on your To-Do List for the day: always find a way to help someone today.

I recommend making a list of people you will contact once a week. We plan to get 3 to 5 people each day.

While you may think you need to contact all these people and get them to help you, I challenge you to listen to them. Ask questions and get to know each person and where they are now.

Do they need a word of encouragement? Do they need you to help them make a connection? Did you take the time to be able to listen to them?

Your depression and hopelessness will help you be compassionate to another person who is struggling as well.

Resources

If you feel like life is too difficult, please get in touch with professional counselors. Every community has mental health centers where you can go and talk. They will help you navigate your road to stability. Many houses of faith have counseling centers.

Be sure you are meeting with a trained professional counselor. I recommend you talk to a licensed clinical social worker, psychologist, or Psychiatrist. Remember, only the Psychiatrist can help you if your body is chemically imbalanced.

Be a resource as well. Be willing to listen to someone today. By acknowledging someone, you can differentiate between life and death for them.

Photography helping preserve Holiday traditions

Holidays are the time of year we celebrate with family and friends. It is a tradition, and photography can help everyone enjoy them more for the years to come, but someone will have to take some photos for that to happen.

I have enjoyed my wife’s family tradition of Forget Me Not cookies.

Recipe FORGET Me Not – MERINGUE COOKIES

My sister makes rainbow cookies every year and a few other special cookies. So, as you can see, you can easily photograph many of these family traditions, add the family recipes, and then maybe create a book of the family memories and traditions for everyone in the family to get a copy of.

Most of my friends have a party mix made with Chex cereal. Well, in our family, we call it Scrabble. Scrabble is what my Nana “B” called it. She was my grandmother. Maybe it is they ate a lot of it when they played scrabble.

Here are a few tips to improve these holiday photos for you this year.

First, remove all the photos from your camera’s memory card and place them safely. I would have at least one more memory card. There are a few reasons for you having a second memory card. Of course, if you fill up one, you want a second, but believe it or not, these things can fail, and having a second card with you is essential to capture those fleeting moments with family.

Our family tradition for the past six years has been to attend the Fellowship of Christian Athlete breakfast at the Chick-fil-A Bowl. Here is my daughter and her friend Dan Cathy.

Second, charge your multiple camera batteries. For the same reason, you need a second memory card and a second camera battery.

Third, keep that camera with you all the time through the holidays. Take lots of photos.

Fourth, use available light as much as you can. Do your best to custom white balance your photos. I carry the ExpoDisc and get a custom white balance every chance to get the best possible color in every situation. I wrote about using this over presets in the camera in an earlier blog [click here]

Fifth, buy a tripod and use it. The tripod is most likely the one thing that will improve people’s photos the most over anything else. The reason is camera shake is the number one reason for poor pictures. There is motion in the image, making the subject look soft and out of focus. However, they are not so much out of focus as the camera moves while taking the photo. In an earlier blog post, I wrote about how I use a tripod to photograph the ornaments on the tree [click here].

Sixth, think about everything you are doing this holiday before you do anything. Take a moment and reminisce on years. What are the traditions that you look forward to each year? Take a moment and write out an outline. I wrote an earlier blog to help you with this if you need some tips. [click here]

Be prepared this Christmas to document some of the family traditions you have and help capture the visuals and the reasons these traditions are in writing. Post a photo book after the holidays and share this with your family and friends. Maybe include some family recipes with photos of the cooks as they are making them.

Here is a great place to make that book for about $30 or more if you have a lot to include. Check out Blurb.

Have a Merry Christmas and Happy Holidays.

What’s the key ingredient to successful business?

Young boy in Salvador Urbina, Chiapas, Mexico

Most of us think you will succeed when you do everything right. The problem is the best companies make mistakes and are not perfect, so how do they rise from the ashes?

Take a moment and see what you can learn from a coffee cooperative in Mexico. See if there is something for you to take away from their story that can make your business brand more robust and more profitable.

Last month I traveled to Mexico and Guatemala, covering Coffee Farmers of the coffee cooperative Just Coffee. You may not realize it, but coffee is the number 2 commodity traded globally, right behind oil.

Commodity

The problem the farmers were having problems before they formed in 2000 was the price of the coffee. So you see, the buyers were exploiting the small farmer. Most coffee farmers around the world have a two-acre farm.

What had happened in Mexico and much of the world was the exploitation of the farmers was putting them out of business—avoiding exploitation why some of the coffee growers like Edmundo Ballinas Domínguez crossed the US border illegally. He worked on the golf courses here where I live in Atlanta.

As you hear in the video, due to the cooperative’s changes, he is sending his two daughters to nursing school to get healthcare for his family. Before the cooperative, his daughters would not have gone off to school, and he would be in debt to save his family due to a lack of healthcare insurance.

Migrant Workers

A migrant worker is someone who pursues work. They are not people that look for entitlements without work.

Many people around the world migrate to survive. But unfortunately, many people are forced from their land due to their race, becoming illegal immigrants.

Fair Wage

What I realize more and more is that many people who buy services do not care about the people they are purchasing. Instead, they want the lowest price. As a result, people were missing honor, dignity, and respect.

I also have discovered treating people fairly; I will work harder and even go that second mile.

Listen to Carmina Sanchez talk about how not just being paid a fair wage but being flexible so she can be a good mother is important to her.

Everyone has a story.

[youtube https://www.youtube.com/watch?v=2HHFAHnJkBc]
Listen to how Adrián González talks about not just how Just Coffee is blessing him but he is excited to be a part of something that cares for others.

The Key Ingredient

Robert McKee, the world’s best-known and most respected screenwriting lecturer, believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead.

What is a story? It tells why and how a person’s life has been changed. Here are some key things you must have in a report for it to grasp the audience.

First, you need to have a crisis of some sort. Blake SnydeSnyder’s Save the Cat! The Last Book on Screenwriting You’lYou’ll Need talks about how you need something to overcome in the story. Then you help your subject overcome the crisis.

What makes you like your protagonist is how believable they are. I often see how screenwriters will have a crisis that the actors are to overcome, and then they have thrown into the mix a flaw in their character. To overcome their problem, they must also overcome their weakness.

Some of the best storytelling I have read is in the Bible. King David is an excellent example of a lovable character with many flaws.

What is critical to the great Bible stories is GRACE. Grace is where a character gets a second chance. This second chance is crucial because they genuinely don’t deserve it.

What is THE essential ingredient to a successful business–GRACE. When you are known as being gracious, you know that you are working from being humble and appreciative. You don’t take people for granted.

Listen to what touched Joshua Ediger in the stories of the coffee growers that he is now telling their story. His comments are what they call word-of-mouth advertising.

Is all your company communication treated the same?

Are you a good steward of your communication budget for your company? What am I asking?
First, we need to understand what stewardship is all about. Webster’s Dictionary defines it as “the conducting, supervising, or managing of something; especially:  the careful and responsible management of something entrusted to one’s care.”

This week’s headlines and spreading all over the web, “Corporate profits almost double the historical norm.” Check out this article by Jay Bookmen on it here.

When things are going well, and you are not pinching pennies, you are most prone to wasteful spending.

Be strategic and plan out your corporate communications. Do this using the pyramid above. Every corporation has main objectives for the year, and other things still need to be done but are always behind those key initiatives.

A Level 

In your top category, put those things that are the most important. Now, this is where you will dedicate more time, space, and budget to communicating this than all the other items. For example, you would have this lead or be in every newsletter you send out. You will make videos here because you know you will use those over and over again. You commit to writing about this in different ways. It may even be a special place on your company’s main webpage.

B Level

These are items that, had it not been for those in A Level, would be. You commit to only communicating regularly on these topics, maybe once a month in the newsletter rather than the weekly newsletter. You will make fewer videos on this because they will not get used as often.

C Level

This level means that you are committed to the topic and may do a quarterly story or project to keep this in the company’s mind.

You still may do a few pieces that do not fit in A, B, or C, but those are more of a one-off and not committing the resources at a level to tax the budget. You may also have departments coming to you for help, but if they don’t fit into the plan, you may turn them away, explaining how they are not part of what the company has decided as a priority. Maybe they fund that themselves.

Possible Scenario

Your company is rolling out a new product. You decide to produce a video for the company’s internal people to get everyone on board. In addition, you choose to use this piece in the annual, quarterly, and department meetings. Due to the wide use of the project and its importance, you want to be sure it is a high-impact piece. In addition, the production quality is essential for large screens.

Contrast this to one of the many C Level projects that go up on your company website every week and come down after a week. Do you commit the same production level to something with a short life span?

Gold, Silver, or Bronze

Many companies like a certain quality of video when producing what amounts to a small Hollywood Film. The problem is they are making this quality all the time when the simple newscast quality we see each night on the six o’clock news would work as acceptable and perfect for communicating our message.

Consider in your communications about creating levels of product and when using them for your tiered communication strategy. For example, you may have a newscast, documentary, and Hollywood-produced videos all used in the A Level. However, you may only have documentary and newscast quality in the B Level. You may be okay with using a newscast quality or non at all for the C Level.

Being a good steward is putting the right resources to accomplish the goal. Don’t overdo it, even if it is A Level.

Just because you have the money, don’t always spend it all. Instead, pay what you need and no more.

Are you filling holes in an organization or using holes to fill the organization?

Pastor Emanuel Yameogo is in front of the church he pastors in Koudougou, Burkina Faso, Africa.

Many photographers enjoy traveling the world for an NGO in exchange for access to subjects. But, unfortunately, you can get hooked on doing this for the wrong reasons. Getting one more country stamped on your passport can feel good to even those doing it for all the right reasons, but be sure this is not the motivation to see the world.

I just had someone post this on a social media forum I contribute to and enjoy. I posted this as a response and believed too many photographers with big hearts and giving to organizations often do more harm than good in the big picture for those organizations.

San Antonio Catholic Church in Tikul, Yucatan, Mexico
“NGOs/NPOs have a budget for marketing. Do not let them tell you they have no budget.”

Sadly this is not true in all cases. While there are many reasons they have no or inadequate budget for marketing, there is one that many of us contribute.

Altruism is one of the biggest problems with these organizations. Many media professionals, out of wanting to help, have hurt many of these organizations over time.
A giving photographer isn’t able to give to their charity $20,000 but chooses to give of their time for what would amount to a $20,000 gift. So Volunteers are how many organizations can do more with less.
Let’s say that for the next 20 years, this photographer gives a week of their time doing projects from multimedia, still, photography, and maybe some writing to help with marketing materials for this organization.
Jacob Tarnagda [left] and Jay Shafto walk through Jacob’s courtyard. Jacob is a leader in the church in Soumagou, Burkina Faso, West Africa.
Sadly the photographer died one year for whatever reason. Slowly this organization is losing traction. Their marketing is not as good as it was. They cannot find a veteran photographer like the one they had before. So now they rely on college students and amateurs who give up their time.
Sometimes they stop doing any photography. That was something someone gave to the NGO but not something they needed in the minds of the NGO.
While the photographer was alive and giving, the organization flourished, but once they were gone, they started to wither.
Street scene in Tikul, Yucatan, Mexico.
Please don’t be that photographer.
Be altruistic and give up your time just like the photographer did all those years. However, this is how you can be different and help the organization.
Take the time to have conversations with the leadership. Then, sit them down and get them to understand the actual costs, and encourage them to start creating a marketing budget. Then, get them to put it into the budget they vote on each year.
Your gifting of time can cover the costs while you are able, but by this being on the visible budget, you will be helping the organization slowly create a budget.
I would help them, over time, realistically put together a budget just like each of us who are independent have to do for our budgets. Then, maybe get them to slowly hire a few independent media specialists to help your projects be better.
Night street scene in  Tikal, Yucatan, Mexico.
Besides creating a physical budget for the organization, help them know how to use entry-level communications people. Help them to understand the importance of strategic creatives and how they can mentor the newbies.
Maybe you help them by training students and having them work with you on these projects for internship credit. Be sure, if you do this, that you are communicating the importance of the seasoned pro. Let them know how this is saving them money in the long run. Show how new fresh perspectives of the students can also help them grow. Just be sure they understand the importance of strategic communications rather than just photos and videos being created to have something “visual.”
Here is the hanger used for the ministry story point in the bush village of Sabtenga, Burkina Faso, West Africa.
You need to help the organizations understand the difference between filling holes and using holes to serve the organization.

Keys to Good Rates for Photography

 
The Citadel Summerall Guards

Summerall Guards as a Visual Example

My stepson went to The Citadel in Charleston, SC. We were very proud of him for making the elite Summerall Guards rifle team. Here is a description from The Citadel:

The Summerall Guards, a silent precision drill platoon from The Citadel, The Military College of South Carolina, demonstrate The Citadel ideals of honor, integrity, loyalty, leadership, self-discipline and patriotism.

Consisting of 61 members, the Summerall Guards are first-class (senior) cadets who go through a rigorous physical training and initiation process and are chosen for their physical stamina and drill proficiency.

Membership is considered a high honor at the military college.

The team’s precision is fantastic; if just one person is slightly different, the unit looks terrible.

  

This understanding of the standards makes it difficult for parents to find their son or daughter.   

The rear Guide helps to lead the movements.

The leaders stand out at The Citadel. They have mastered the role all must play, but then have something special that separates them from leadership.

We enjoyed watching the Front Guide and Rear Guide for the Summerall Guards. You see what appears to be a solo dance, but the two are acting just like drum majors helping the unit keep time and step.

The same type of standards exists in photography. When you are not up to par, you stand out from the crowd as one making the mistakes. However, when you master the standards, you may be the one that is leading the field.

How to Charge the Best Rates

It comes down to how well you know your client. The better you know them, the chances are you have a good idea of what they really can afford. Unfortunately, today it is tough to obtain this information because vendors realize they are often a commodity and cannot afford to level the playing field.

Your work must be pretty high caliber to compete, but today you can be pretty awesome and still compete with many other vendors. Like the Summerall Guards are a group of elite students at The Citadel, there are still 61 of them. But, in that group, there are leaders.

Anytime you get a job based on your price, it is almost impossible to raise that rate. You also may get a job based on some pretty incredible work, but if the job you do for them doesn’t come up to the same standard as what your promotional material displayed, then you will not only lose future work, they will talk about you not in a good way. These comments will hurt your reputation with other clients.

The Summerall Guard not only will let themselves down by someone being out of step, but they also let down the whole school. The consistency of the performance has fans staying during halftime to see them perform.

The second thing you want to address is the overall experience with you. The experience includes your personality, your service, and those things that are hard to put into words but impact the client. Either you were disappointed, came in as professional, or exceeded expectations. Naturally, when you exceed expectations, they desire to have that experience again.

The third thing that will help you is your ability to be strategic. Strategic thinking is where you are thinking ahead of the client and able to anticipate their needs. You become like Steve Jobs. People don’t even know they need a tablet, but Steve Jobs saw how this could improve their lives.

If you can deliver on being strategic, and if you do it often enough, you too will have people lined up at your door whenever you come out with something new, like Apple.

As you can see, having pretty pictures will not cut it today without some business acumen.

You must know your market, your clients, and your client’s needs to command high or even reasonable rates today. If you see this content and understand photography, you will have confidence that customers will respond by treating you as the expert to help them.

The cadets at The Citadel learn to stand out for the right reasons. The top cadets are not the ones with the brass shined, just perfect and spit-shined shoes. They are well groomed, but when you encounter the leaders, how they carry themselves separates them from the others.

Can you look to your left and right and know you are in line with the profession? Do you know how to stand out that have your peers admiring you?

Remember, the Summerall Guard is 61 of the 2,250 cadets at The Citadel. They are only 2.7% of the student body. I would say that among professional photographers, 2.7% get reasonable rates.

Nelson Lalli, my stepson, is in the middle with his other friends from the Summerall Guards. On the left is Matt Spyzinsky and on the right is James Harrell.

Travel Tips using Delta Airlines

Every once in a while, I have clients that are pinching pennies. I understand why they want to do this, but over time I have had to write a letter explaining why what they think is a saving cost much more.

Here is my latest reply to a client wanting to save $200 on my flight overseas.

Flying with Camera gear gets interesting as you know.  I try to keep my cameras with me on the plane rather than checked. Too many baggage handlers tend to drop bags and with about $30,000 worth of gear in my carry on bag I try to avoid this.

With my gold status I board first after first class giving me chance to put my gear above me in one of the bins.  The later in line you are the more likely they have to check the bag below. Once out of my hands it can get scary.

Also, with my Gold status with Delta I can check two bags up to 70 lbs each for free. I also can get on earlier and put my cameras above me. I never have to check my bags when flying to Hawaii.

With USAir they are $90 for bags up to 70 lbs. So round trip when I bring my gear is and extra $180. If I checked two bags up to 70 lbs then the flight is no longer cheaper but now more expensive. Even with Delta if I wasn’t a frequent flyer the fee would be $90 for each bag up to 70 lbs.

My insurance deductible for cameras is $1,000.  If they drop my camera gear bag because I had to check it they are only responsible if lost, not damaged. So I could be out $1,000. Again the savings is really like playing Roulette.

On the surface it might look like the flight is $200 more, but once I board with my gear and anything goes wrong then their are no savings. I would hate to arrive with gear broken and unable to perform the job you hired me to do.

Stanley

If you fly enough to use the frequent flyer club, then get a credit card that you can use that will let you add additional miles just for what you buy already.

I use the American Express Card and get extra miles each month due to using it to pay bills.

One last tip, you may want to buy an extra ticket some years to keep your flight status. One of my good friends recently bought a ticket to Boston, went for the day of shooting stock, and returned. The miles it gave him were enough to keep that Gold Status and only cost $200.

Lessons learned from the NPPA Business Blitz

The nuts and bolts of running a business are the most important thing you need to be a successful independent photographer. More than 95% of your time as an independent photographer will be spending time marketing, doing estimates, and negotiating with clients.

National Press Photographers Association has been conducting business seminars not just for their members but for anyone interested.

The event gave photographers information to help empower them in business practices. However, at no point did any of the speakers show their award-winning photographs and talk about how they made their pictures.

Greg Smith, independent photographer, NPPA board member, and chairman of the business practices committee, helped create the business calculator on the NPPA website.

A few years ago, during Alicia Calzada’s time as the NPPA president, she and Greg Smith worked on business practices for the membership. Greg is the one who created the NPPA Business Calculator, which is referenced by everyone teaching photographers today how to run their business.

Greg walked everyone through the different calculator fields, helping to explain why each of these fields is needed to come up with a working budget for the “Cost of doing business.”

Beer Money or Rent Money

One of the problems many staff photographers continue to have is that they often think of doing side jobs for “beer money.” The problem is the following week, many of these staff photographer’s business model of working for “beer money” and using company gear will not work when they have to buy their equipment, pay for all the costs of running a business and then have enough money left for now their basic needs like “rent.”

Mickey Osterreicher, NPPA Attorney

Mickey Osterreicher told us over and over, “it’s complicated.” He helped us better understand copyright, contracts, and how to negotiate with clients. He helped clear that we need to register our images every three months, not every ninety days. So come February, when you have less than ninety days, you can get caught where some of your pictures are not protected.

There are four legal issues that you must address for a photograph to meet the “Fair Use” requirements.

  1. Purpose
  2. Nature
  3. Amount and Substantiality
  4. Effect of the use

We learned that the cap per image violation was $150,000, divided by the parties that misused the idea if they were all related. We knew the differences between copyright and license. Understanding this was how we were able to negotiate more effectively with clients. We learned what must exist for a contract. Offer + Consideration + Acceptance = Contract He even helped us understand that you can have an oral agreement, depending on where you live. 

Deb Pang Davis, Assistant Professor, Syracuse University

Deb Pang Davis explained that for our business to be successful, we had to understand our brand and know how to build it in the community. “You are already a brand,” she said. “Do you know what it is?”

She encouraged everyone and especially the students, to think LONG terms. She is fostering long-term as in ten years into the future. Then you need to present the work to the audience you want to do.

One of the most significant pitfalls of most business people is getting stuck on a “roller coaster.” This is where you do “11 marketing.” You have rent due, work hard to market, and then get some work. The next time you sell is when the work starts to drop off.

Deb gave us many different ways to market and build your brand so that you can avoid those roller coaster rides of the past.

Stanley Leary & Akili Ramsess [photo by Mark E. Johnson]

Deb Pang Davis explained that for our business to be successful, we had to understand our brand and know how to build it in the community. “You are already a brand,” she said. “Do you know what it is?”

She encouraged everyone and especially the students, to think LONG terms. She was encouraging me to think ten years into the future. Then you need to present the work to the audience you want to do.

One of the most significant pitfalls of most business people is getting stuck on a “roller coaster.” This is where you do “911 marketing.” First, you have rent due, work hard to market, and then get some work. ThThen, theext time you sell is when the work starts to drop off.

Deb gave us many different ways to market and build your brand so that you can avoid those roller coaster rides of the past.

[photo by Mark E. Johnson]

While I came to speak, I also came to learn. I took a lot of notes. While most everything presented I had heard before, I did hear new ways of presenting the material. I am always looking for a better way to tell the story, and I learned a few new ways to do just that. I cannot encourage you enough to spend the time to get to know this material so that you, too, can be a successful independent photographer.

OZ Magazine Interview’s Stanley

Oz Magazine called me and asked to interview me a couple of months ago, and the interview is in this October’s magazine on page 43. Click here for the link. Above is the interview.

HOW DID YOU GET INTO THE BUSINESS?

While in college, my father gave me a camera. Immediately, I started shooting for East Carolina University while working on my social work degree. Social work was training me to understand what to look for. The experience of shooting all the time for the school helped me perfectly capture these stories.

BEST ADVICE TO YOUNG PEOPLE IN YOUR PROFESSION?

Become an expert on a subject and learn to provide a finished product, which means more than just photography.

All my clients hire me because I know a good deal about their industry—not just photography.

I am a visual storyteller using a photojournalistic approach to helping organizations build customer loyalty. My social work degree and M.A. in communications make me uniquely qualified to help people correct their environment by looking at all aspects of their life and culture.

You need to go to people with ideas and not wait for the phone to ring for someone to shoot them. The more you know about the subject and audience, the better you are positioned to develop ideas to help your client engage their audience with the content you create.

Today, I combine my photography, video, audio, and writing to help put together complete packages that my clients can use right away. Unfortunately, too many of my colleagues want to shoot and are no longer shooting because they expected the client to know what to do with their images.

Great Photographers pick better subjects

 
Girl worker in Carolina Cotton Mill, 1908 photo by Lewis Hine

Lewis Hine’s photographs of children working as slave laborers in plants were instrumental in changing the child labor laws in the United States.

Spinner in Vivian Cotton Mills, Cherryville, N.C. photo by Lewis Hine

The subject is paramount for Hine. At the time of the publication, the standards just were not good. So you don’t read about Lewis Hine complaining about the work’s reproduction. The reason is simple; he was more concerned about the subject matter getting seen and letting it impact the audience.

Hine understood that photography was a tool that helped him convey a passion for a subject. However, photography was not to be the result for Hine. Instead, he wanted the country to see the conditions children were being asked to work in for a slave labor role.

The photo I took while working at The Hickory Daily Record.

My first full-time job as a photographer was working for the Hickory Daily Record. One of my daily ongoing assignments was the featured photograph. I was to make a photograph of the community that would engage the audience.

It didn’t take long before I realized I had very few ideas. I then took a picture of my family of ministers. They often preached on themes.

I started thinking of what city workers did each day for us. I then thought about some of the most challenging jobs on a hot day.

What I was doing was searching for a subject. Over time I learned how to do a better job of finding issues.

  1. Get a notebook and carry it with you. Make a list of things that interest you. Start with something that you know a lot about. The best place is to start with your hobbies and interests.
  2. Find three or four topics that interest you. The first mistake many of us make is picking just one subject to start with. However, selecting more than one subject from the start is essential. Go to the library or an Internet-connected computer at home and conduct a preliminary search of each topic.
  3. Determine which project idea can work with plenty of published material. This way, you can select an exciting and feasible final topic.
  4. It must be visual. When you first do this, you will most likely scratch off things that you would put back later in your career. For example, at first, figuring out how to photograph abstract thoughts like philosophy will not make the cut, but later as you get better, you will discover a new way to capture those thoughts.
  5. It must be ongoing. It would help if you had a subject that you could revisit over and over to explore all the possibilities thoroughly. A good topic will be thought-provoking. As you edit your photos and think about what you are trying to say about the subject, you find better ways to communicate.
  6. Of interest to an audience. You cannot be self-centered, or your audience is one. You become like the paparazzi who track celebrities due to the audience being willing to pay a lot for access to the subject. In the book On Being a Photographer, David Hurn says, “So there is an excellent line between pandering to popular appeal and a respectful consideration of viewers’/listeners’ attention-span or interest in the content.”
This photo is of a group of illegal immigrants across the border from New Mexico in Mexico as they prepare to cross with the help of a coyote.

One of my subjects is missions. One of the subjects within missions is helping people. Lately, I have become more aware of the problems with illegal immigration. What are the causes for this to be happening to people?

While I know the problem is super complex, one of the root causes is the lack of opportunity where someone lives, and they look for a place to sustain them.

A few years ago, I covered one part of this by digging deep into the coffee growers in Mexico that were crossing the border illegally. Hard to understand when global coffee consumption is second to crude oil. The number 2 commodity in the world, yet as I drink my $5 cup of coffee, we had illegal coffee farmers here because they could not support themselves or their families.

I am returning to do a follow-up story this fall. Here is the first package I produced to help this cooperative spread its message. It has helped all the communal farmers to remain in Mexico and not just get by but thrive.

In Mexico, the peak time to pick coffee is November through March.

Like Lewis Hine, who had to plan his coverages, I, too, have made plans to cover the coffee. , However, first, I needed to pick the best time of year to see the operation. By planning my trip between November and March in Mexico, I will have the best opportunity to see the coffee on the plant and capture the entire process.

I am going in early November because the weather is the best travel time.

Access to the process requires me to work with the coffee growers and work with a translator since I do not speak Spanish.

There are two main stories I want to capture on this trip in various ways. First, I want to show how this is high-end coffee and tell the story of the coffee itself. Also, I think the story of how coffee impacts the coffee growers’ families.

Why these two threads? I have discovered this from reading books by Seth Godin and others.

Seth Godin says to create a story that shows how you’re different, which helps to earn you the right to sell to people. Then the second thing he stresses is to sell the story rather than the product. Too many make the mistake of thinking buyers base their decisions on logic. For example, people pay up to $5 a quart for bottled water because (so the story goes) it’s “healthier” than tap water.

Photographers are either like Cruise Ships or Battleships

I have been extremely blessed this year and was able to go on two different cruises. Both were with the Royal Caribbean Cruise line.

The first cruise was on the largest cruise ship in the world, the Allure of the Seas, and the second on the Seven Seas. You could spend a whole week on this ship doing so much and still not see it all—which is what happened to me.

Two things stand out about cruising: 1) entertainment and 2) food. Maybe I should reverse that order.

The Cruise Ship’s primary purpose is to serve those on the ship with hospitality. So if you are on a cruise ship, the odds are pretty good you are being done.

Contrast this to the battleship, whose purpose is to serve their country by being strategic and focusing their energy outward.

Hobbyists are inward-focused for the most part. They do something more for their enjoyment. You are working more as a professional when doing this primarily for others’ enjoyment.

This Saturday night, I went to the local high school play. The students did a great job. The ones that are in touch with how they come across to the audience are the ones who will be able to do this professionally. Becoming more aware of the audience’s perspective helps them to know how to tap into the audience’s emotions. So many professional artists get caught up in doing their art for enjoyment. Some are just such naturals that they thrive performing and may even have an outstanding career and the entire time be doing this primarily for themselves.

Success for the fine art photographer seems to be the exception and not the rule for most professionals in the arts.

The hobbyist [enjoying cruises] will put out a lot of money to be entertained. However, to be a professional [shipmate on a battleship], one must perform well enough that others pay them.

Here are four keys to being sure you become a working professional and not just a hobbyist

  1. Knowing your core values and learning how to use those core values to meet the needs of a community
  2. You are creating an experience with photography, unlike any other photographer. You need to stand out. Standing out can be done in more ways than just the photos. Consider your presentation, your attitude, and your customer service.
  3. Every good brand has a mission or a story that’s worth talking about—Find out what is worth talking about. Then, as Seth Godin says, be remarkable.
  4. Deliver a repeat performance. Consistency is why certain brands like Apple can introduce something so new, and no one has ever used it in their circle of friends, but they will camp out to be the first to get the new product. The last thing they got was a hit, and so was the product before that, so the customer believes in the brand.
Today with the digital space we live in, it is quite possible for you to create a great brand in a short time. The key is a series of smart moves. The first move is to know what you have to offer to your community. Then you perfect it. If you have something that will solve another person’s problems, you have the beginnings of a possible career.

Gross income broken down for the independent photographer

If you are considering becoming a professional independent photographer, look at some of these numbers. Of course, you may want to keep your day job and do this as a hobby instead.

One thing most self-employed people know about their business, if they are successful, is that only a tiny part of what you charge a client is what you will take home to pay the bills.

These are my numbers, which will vary widely from business to business. Your age makes a big difference in medicine, for example.

According to my numbers this morning, I could break down every $100 into four major categories:

  1. $19 Medical Expenses
  2. $36 Business Expenses
  3. $14 Federal and State Taxes [Self-Employed pays double vs. staff person; no, you don’t get to take home more because you don’t spend more as a staff person. The company pays that other 1/2.]
  4. $31 Net Income
Once you start figuring out where all your money is going, you get a lot better at ensuring your prices are high enough to survive. Surviving is paying all your bills and doing it on time. If I weren’t debt free, another piece of the pie would be for interest. 9% credit card interest may turn into a 3% loss of income to pay off debt.
So after working on those numbers, I went to lunch and, while eating, broke my tooth. After a trip to the dentist, I now changed some of the numbers by 1%. Medical went up by 1%, and net income went down by 1%.
You cannot plan for all emergencies. You cannot count on a certain income coming in, either.
Most business owners run a tight ship most of the year and then, in the last quarter, talk to their accountants and then might do some upgrades to equipment or other purchases to help lower their taxes and make capital improvements.
Many business owners will give more to their church in the last quarter or a charity. The reason for the delay is the importance of reserves.
If you are young, in your twenties, and unmarried, your medical expenses could be drastically lower than mine. I am covering my family, and I am in my fifties. Just being that old will give you higher rates for medical insurance.