One of the most common conversations I have with clients starts with this:

“We need a quick video.”
or
“Can you come take a few photos for us?”

While it’s always tempting to jump straight to creating content, my experience, through decades of storytelling, has shown me something powerful:

If you don’t start with a clear story, your project will almost always fall flat.

It’s like building a house without a blueprint. Sure, you’ll end up with something — but it might not be strong enough to weather a storm, and it definitely won’t feel like “home.”

In my work, I’ve found that asking a few key questions before anything else makes all the difference:

• What’s the heart behind this story?
• What emotion do you want people to feel?
• What action do you want them to take?

When we slow down just a little to answer those questions, the final video, photo series, or campaign isn’t just beautiful — it works. It connects. It moves people.

Story first. Always.

If you’re gearing up for a new project — whether it’s a new product launch, a fundraising campaign, or a rebranding — the best thing you can do isn’t to book the photographer or videographer right away.

It’s essential to clarify your story first.

I’d be happy to help you with that.

I specialize in guiding brands and organizations to discover their authentic stories and then helping them visually convey them in a way that resonates.

If you’re interested in discussing how I can help your brand stand out, let’s connect.