As a freelance photographer covering a company’s annual meeting or conference, your role extends beyond capturing great images—you’re also building relationships. Whether engaging with key leadership or connecting with attendees, how you interact can influence future opportunities. Here’s how to approach conversations strategically while maintaining professionalism and delivering high-quality work.
Engaging with Key Leadership
Your goal with executives, organizers, and speakers is to build trust, understand their expectations, and position yourself as a valuable asset.
- Introduce Yourself with Confidence
Approach them when they aren’t busy and set a professional yet friendly tone.- “Hi, I’m [Your Name], the event photographer. I want to ensure I capture what’s most important to you. Is there anything specific you’d like me to focus on?”
- Ask Insightful Questions
Show that you care about their goals beyond just taking photos. Ask:- “What key moments would you like documented?”
- “Are there any VIPs or interactions that are important to capture?”
- “How will these images be used—internal communications, social media, or marketing?”
- Balance Professionalism & Friendliness
Show genuine interest in their role and the company’s vision. A simple conversation like, “I’ve enjoyed capturing the energy of this event. What’s been a highlight for you so far?” can leave a lasting impression. - Express Appreciation & Follow Up
Before the event ends, thank them personally. A quick follow-up email with a sneak peek of standout images (if appropriate) can strengthen the connection.
Connecting with General Attendees
Your goal with attendees is to make them feel comfortable and engaged, resulting in natural, authentic photos.
- Be Approachable & Friendly
When capturing images, make people feel at ease:- “Looking sharp today! Let me get a great shot of you.”
- “Mind if I capture a quick photo of you enjoying the event?”
- Encourage Natural Expressions
If someone seems camera-shy, lighten the mood:- “Pretend I’m not here—just enjoy your conversation!”
- For group shots: “Let’s get one with some energy—big smiles!”
- Make It Easy for Them to Find Their Photos
Let attendees know where they can access event photos:- “The company will have all the event photos soon, but if you want a quick look at any, feel free to connect with me.”
Building Relationships During Breaks
Your downtime at an event is an excellent opportunity to connect with people in a more relaxed setting.
- Start with Small Talk, Then Go Deeper
- “Wow, it’s been a packed day! What’s been your highlight so far?”
- “How long have you been with the company?”
- “Is this your first time at this event, or are you a regular?”
- Find Common Ground
Not every conversation has to be about work. Pay attention to details and make genuine connections. If someone is wearing a sports logo, mention it:- “Are you a Braves fan? I grew up going to their games.”
- If they mention hobbies: “Oh, you play the trumpet? I just picked up the flugelhorn again after years off!”
- Exit Smoothly & Keep the Door Open
If the conversation winds down or you need to get back to work, wrap it up with:- “Great chatting with you—I hope you enjoy the rest of the conference!”
- If there’s potential for future work: “Let’s stay in touch! I’d love to send over some of my work after the event.”
Final Thoughts
Your presence at an event isn’t just about documenting—it’s about enhancing the experience through genuine interactions. You’ll make a strong impression by showing attendees professionalism, leadership, and warmth, leading to future opportunities.
Have you found specific approaches that work best for networking at corporate events? I’d love to hear your thoughts!