Covering the Chick-fil-A Peach Bowl from a Brand Perspective
Top Photo: Justin Jefferson #2 of the LSU Tigers makes a catch against Justin Broiles #25 of the Oklahoma Sooners during the first half at the 2019 College Football Playoff Semifinal at the Chick-fil-A Peach Bowl on Saturday, Dec. 28, in Atlanta. [NIKON D5, 120.0-300.0 mm f/2.8, Mode = Aperture Priority, ISO 32000, 1/4000, ƒ/5.6, (35mm = 250)]
When I am hired to shoot a game for a company like Chick-fil-A I have to look for ways to show the brand.
This photo here works just great. You can see the branding on the patch of the Oklahoma player.
While this touchdown is a great photo as well, it is less useful by itself since you cannot see the brand anywhere in the photo. The place it does appear is in the caption when the photo is published in news outlets.
It also helps when the CEO Dan Cathy is in the photo.
The other thing you are doing is some photos of key people participating for the brand. Capturing the invocation is important to the client.
You are also taking photos of the company leaders at the event as well as coving the game itself.
When an icon intersects with your client’s brand you know they will use it. In combination with other photos it shows that their brand is associated with cultural icons.
What is the point of this post? It isn’t just about shooting for a brand, it is more basic than that. Know your client and their audience.