Chick-fil-A Spicy Deluxe Sandwich [NIKON D4, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 1400, 1/250, ƒ/4, (35mm = 105)]

When I go to my Chick-fil-A restaurant and ask for my favorite Spicy Deluxe w/ Pepper Jack cheese, they are not telling me how much time it took to make the sandwich and how much tomatoes, lettuce, pepper jack cheese, Chicken, bread, butter, and all the coatings cost and that being the total price. They tell me the price.

Freelancers need to learn from other industries. Other Chick-fil-A Franchise owners are the only people talking to each other about what it costs to make the sandwich. The public doesn’t understand all those numbers.

That information is part of the formula to get the price of their sandwich. That is the point I am making here. The actual costs are part of the formula that gives you a total.

Now for up-selling restaurants, put together packages. Do you want the meal or just the sandwich? The meal comes with fries and a drink.

This is how freelancers should be talking about their prices.

Create a base price, medium price, and high price.

Do you want the basic sandwich or the deluxe? Do you enjoy the meal?  Would you like the small, medium, or large?

So the point here is you need to know your costs, but don’t talk to your clients about your hourly or daily rate. Talk to them about a basic, medium, or large package.

I hope this helps you know how to price yourself for the public better.