|Nikon D5, Sigma 35mm ƒ/1.4 DG Art, ISO 36000, ƒ/8, 1/100|
Last night I attended the ASMP Atlanta Chapter meeting where the executive director Tom Kennedy shared what is the status of the organization. He was here to listen to the members and what they are also seeing as a need for the organization.
When we asked the question, “What is the value proposition of ASMP?” is when we found that we didn’t have a very simple answer.
WIIIFM – We realize that one of the first things that most photographers are asking is “What Is In It For Me?”
This is a very common theme that every business and organization must realize. We are there to serve our audience/customer. The really hard thing for most volunteer organizations to grapple with is that those volunteering for the organization are also the audience.
We as volunteers are more prone to give of our time when we are getting something out of it.
In the FOCUS meeting last weekend Greg Thompson, director of corporate communications for Chick-fil-A, talked about this from the perspective of hiring new people to his team.
Greg listens for how long the person talks about what they want to get out of a job verses what they want to give of themselves. He went on to talk about Truett Cathy.
“When you focus on what other people need and want it is amazing how you get what you want.” –– Truett Cathy
I think while there may be some examples out there on how to truly be successful, I think for the most part that the way to truly be successful is actually counter intuitive and this is why it is so difficult for people.
|Nikon D5, Sigma 35mm ƒ/1.4 DG Art, ISO 32000, ƒ/5.6, 1/100|
As we were wrapping up the meeting Tom Kennedy talked about one of the most influential words he remembers shaping America when he was just ten years old from the inauguration of John F. Kennedy.
“My fellow Americans, ask not what your country can do for you, ask what you can do for your country.” –– John F. Kennedy
Ah Ha Moment for me
Last night the Ah Ha Moment for me was hearing people talking about how they wanted to help the organization and were volunteering. The moment it clicked was when someone offered to go to the area colleges and art schools to talk about ASMP.
You see I have been doing that for the past fifteen years or more. I have been speaking to colleges and art programs regularly about business practices.
I realized that many of my colleagues were having the same trouble with volunteering as they do with talking to clients about work. They are more than willing to help out and really would if asked, but that is the problem.
By the way when I am speaking to those groups I am representing ASMP. I am also representing every other group I am a member of like NPPA, Roswell Presbyterian Church, Atlanta Press Club and many other hats I wear. You see ASMP is doing a great deal. Just see what our members are already doing.
We as members are acting on behalf of the organization informally all the time. This is how new members will decide to join or not based on how they see us conduct ourselves. Many people join organizations because they are impressed with the members or they stay away saying they are just hypocrites.
Now I am not sure we see that when we ask a client if there is anything we can do to help we are often creating another problem. Sure there are times that if you have a good relationship already with a client that they may be able to tell you something, but the reality is most of the time they would have to stop and think about their needs and then think about your abilities.
It is the same thing as someone coming to your house offering to help you. Often they would be embarrassed to let you see the inside of their house and then for them to know how YOU can help.
Lets take a problem situation like a family has just had a loved one seriously hurt in some accident and they are now in the hospital. Calling the family and saying is there anything I can do is not as effective as offering them some specific services that you can do for them.
Here are some ideas:
- Can I bring you a meal today?
- Can I go by your house and handle some things for you?
- Cut their grass
- Get their mail
- Check on their pets
- Pick up some clothes for you
- Your children can stay at my house and I can get them off to school for you – can I do that for you?
- Hey Tom I would like to volunteer by writing some blog posts and willing to coordinate getting others to write some posts as well. Would this be something you could use?
- Tom I have been going to area colleges and speaking on Business Practices and could video tape one of my presentations or share my powerpoint if that could help others do that around the country.
- Tom I would love to create a multimedia package on some of our Atlanta chapter members who are great success stories on how they are helping clients reach their goals.