Love to Buy — Don’t like to be sold

If you are like most people you like buying things, but you don’t like being sold to by a salesman.

Shoppers in Savannah, Georgia.
Shopping Tips

Now we have heard of shopping tips and here are some just as a reminder:

1. Plan your spending and avoid impulse buys
2. Don’t grocery shop when you are hungry
3. Larger is not always cheaper and smaller isn’t always cheaper
4. Buying emotionally because you deserve something is dangerous
5. Buy things before you run out—this allows you to shop for sales cycles

These tips and more are given to help people control their spending and stay within their budget.  When you are able to live being debt free you discover a peace about life that is missing when you are always just one paycheck from homelessness or bankruptcy.

When you help people make a wise investment, you are looking out for them as a customer. You need to know all the shopping tips for customers, so you don’t fall into making mistakes.

Ye Ole Fashion Ice Cream in Charleston, SC. People love to buy ice cream.
Sales Mistakes

1. Not knowing your product
2. Not knowing your competition
3. Selling without establishing the needs of the customer
4. Failing to qualify a lead
5. Neglecting to collect customer data
6. Going to market too soon with product
7. Tunnel vision on the BIG sale client

When you have bills to pay you can become the desperate sales person. This is why it is recommended that you have enough money in the bank to pay your bills for the next six months.  This cushion can help keep you relaxed and better at closing the deal.

People love to eat out and find their favorite places like Kona Taeng On Thai located in Kailua-Kona, Hawaii.

Sales Tips

1. Face-to-face: More important than ever is the time you actually see a customer or prospect in person.
2. Find something in common. When you do find something in common this can help relax everyone.
3. Use YouTube or Vimeo. You can post short videos where you talk to people and give them some tips. This helps to give you visibility, credibility and worldwide exposure.
4. Blog. Create a blog and give a tip to help your customers. You need to do this regularly and a minimum of once a week is a good starting point.
5. Actively listen. Just listening to someone to help you find a quick way to sale your product is a mistake. I listen to what they see their long-term and short-term goals are for their business. If you are actively listening you will be asking clarifying questions that show your interest, but are helping you understand their problems. Their problems are opportunities if you have a way to solve them.
6. Become a partner. You should be helping them see you as someone who is part of their team to help them achieve their goals. When you are helping them achieve their goals you will be achieving your goals as well.

Shoppers taking a break in Savannah, Georgia.

Value Added: REALLY?

When the salesman is pitching the “Value-Added” concept, there is an assumption. The words assume you have to buy something in order to get the value.

This idea is totally dead today in sales. To compete today you have to establish value before the sale.

One of the ways restaurants and other food establishments establish value is in sampling of their food.  But no matter your industry you have to establish in some way your value before the purchase and not something “Value-Added” later after the purchase.

Sampling

One great example of how music recording artists sale their music is to look on iTunes.  Notice you can preview the music before you buy.  They are establishing value before the purchase.

In visual communications it is very easy for the designers, videographers and photographers to have enough work to keep them busy that is not worth showing anyone for future work.

I had a lady come up to be at a party this weekend and talk about wanting understand how to get more business.  She was a designer working for a small agency. I talked to her about what she was doing.

She said what most of us in the business complain about. The work they are doing is not portfolio worthy. She was concerned the longer she stayed at this job the harder it was going to be to get any other job later.

To get a job in the arts you must show the work they will hire you to do.

Personal Projects

The solution is basically a personal project. This is when you do a project the way you think it should be done for yourself. At the end of your project you will have something to show that establishes your value to the customer.

Projects will most likely involve others and I recommend finding an organization to work with, because you can trade out your work for access.

You can do it pro bono or maybe work a deal where they contribute to the costs. Your purpose is to create a body of work that will show what you can produce.

The key if doing work that someone can use is for you to truly have artistic control to show what you can do when given the opportunity. Free will help you maintain more control.

The more they foot the bill the more artistic control they deserve.

I went on a trip to Haiti and most of the time I was in a meeting.  Not very exciting, but nonetheless I was in Haiti.  This was many years ago and I just put together a quick slide show to show the photos to music.

http://www.stanleylearystoryteller.com/haiti/_files/iframe.html
Later after this slide show I explored using a digital recorder and added interviews on another project.

http://www.stanleylearystoryteller.com/Yucatan/_files/iframe.html
Now I was adding another layer to the services.  I wasn’t going to stop here I continued to add more value to my own personal projects.

I decided to create some tutorials with the computer that were then output as video.  Here is an example of this project:

[youtube https://www.youtube.com/watch?v=K5BR_5Zvoto]
I hope you are seeing the evolution. It takes time to continue to add value.

The key is to continually look for things that will give more tools to your clients to communicate their message.

I even explored and added to my tool belt 360º tours.

2
Click on the image for a Panoramic interactive image

I still wasn’t satisfied. I then went out and shot some video to add to the still images on my trip to Mexico to cover the coffee growers.

[youtube https://www.youtube.com/watch?v=Q9wmMSv3SoY]
WOW THEM!

If you want to get cool jobs then show your potential and your present customers what you want to do for them–don’t tell them.

I will give you a few key things that will make this work for you.

  1. Find something you have passion about. 
  2. Don’t do a story on something everyone is doing or has done
  3. Be sure to show it the way their customers might use it. 
    1. Put it in your blog
    2. Create a DVD
    3. Maybe create a coffee table book 
    4. Show it as a magazine story layout
  4. Know what you need to charge to do this type of work

Revisiting the Photo Story

The Photo Story

I wanted to revisit the Photo Story in case you missed my earlier post and also just to give some photos to go along with each of the points.  Here is a link to that earlier post.

Here are the basic things to look for in a Photo Story:

  1. Opener: Sets the scene for the story
  2. Decisive moment: The one moment that can by itself tell the story
  3. Details: Besides being like visual candy to the story, help often with transitions–especially in multimedia packages
  4. Sequences: give a little variety to a situation
  5. High overall shot: Gives a good perspective to how the elements all fit together
  6. Closer: Besides the classic shot of the cowboy riding off into the sunset there are other visual ways to help bring the story to a close
  7. Portraits: These photos are great for introducing the characters of the story
Not that long ago we had the youth leader for our church leave to go to seminary. I just took some photos to share with him as a thank you and for the church to use. While I was not shooting a major news story for a magazine even in a simple event like this the shots I was looking for was driven by the list above that I use on stories for magazines.
Opener
While this was not the first shot I took, it is a good opener. You can see the gift being given to Stephen Finkel where the youth group had signed their names and personalized this for him.  It really does the best job I think of all the photos to introduce what is going on at this event.
Decisive Moment
Just a nice moment where people are enjoying themselves at the event.

Stephen’s mother and sister are sitting at the table listening to the lady gesturing and in the background is Stephen.
These are two photos that capture some nice moments. The bottom photo is the one I would use if I had to choose between the two.  I can see everyone lined up to say their goodbyes and his mother and sister hearing how much he meant to everyone.  This captures the emotions of the event really well.
Details
They had bought a nice book for everyone at the event could write a personal message to Stephen.  This is a good detail shot to help round out the story.
Sequences

These help communicate how everyone was close to Stephen and wanted to let him know that he meant a lot to them.
High Overall Shot

The high overall shot helps give a perspective and also shows how many folks showed up for the event.  
Closer
This may seem strange as a closer, but most of the folks in this photo are now apart of the church due to Stephen reaching out to his neighbors and inviting them. They all talk about his impact on his life.
Portraits
Lane Alderman the senior pastor of Roswell Presbyterian Church.

Lane Alderman the senior pastor of Roswell Presbyterian Church.

Emily Wright Associate Pastor

Closer shots of the key players lets you introduce these characters to the story.  
There you have a quick use of the photo story for an event. Use it whenever you cover something and you will have the variety you need to keep the viewers engaged.

LCD vs Viewfinder: Couple things to consider

Nikon P7000

LCD Benefits

First, the LCD on most modern digital cameras and cell phones is pretty big. Compare that screen to the little eyepiece on the Nikon P7000 above, and at first glance, you might prefer using it over the viewfinder.

You can display more information on the LCD than on the viewfinders. I have the camera set for Aperture Priority here due to the big “A” in the left-hand corner. You can also see the ISO of 100, 1/1, and ƒ/4. In addition to these settings, you can see the histogram, the flash is turned off, the vibration reduction is on, and the infrared remote is turned on.

Also, you can see the JPEG setting is on FINE JPEG. Next to it, the size of the image is set to the highest for this camera, which is 10 Meg.

As you can see in this photo of me using the LCD, I must keep the camera a reasonable distance from my face.

LCD Disadvantages

Holding the camera still this far out isn’t easy. I guess you now know why almost all point-and-shoot cameras now have vibration reduction. It is trying to compensate for the above-average camera shake compared to the viewfinder.

Now, using the viewfinder, the camera is next to my eye.

I can now use my two hands and my head as a tripod. I push the camera next to my head, which will help steady the camera. When you do that, your pictures will be sharper because you are less prone to shaking the camera.

My Nikon D4 also has an LCD like the Nikon P7000, but photographers rarely use it to shoot still images.

When you are outside, it is tough to see the LCD in bright sunlight. I prefer the viewfinder.

Viewfinder Advantages

  • You can use your body as a tripod since you can now steady the camera on your head.
  • I can see in any situation
  • On most DSLR cameras, all the information on the LCD is in the viewfinder
Viewfinder Disadvantages
If you want to take a photo above at a bird’s l, you cannot see what you are doing, and the LCD will help you know what the camera is seeing. This is also true from the perspective of a low worm’s eye.
Conclusion
Neither the viewfinder nor LCD works for every situation. I would always want both on any camera I buy from now on.

Tips on photographing PowerPoint presentations

How do you get the photo above and not the next one?

PowerPoint or Keynote

PowerPoint and Keynote presentations often take place in a dark room.  So if you use a flash, even just off camera you might end up with something like the photo above, where the screen is washed out.

If you are not careful you will end up with a silhouette as I have in this photo above. Hey that might work occasionally, but don’t you want to see the presenter at some point in your photos and their presentation?

Off Camera Flash using Zoom

In this photo here, with the man in the red vest, I put the Nikon SB-900 flash off to the side and zoomed the head to 200mm.  The Nikon SB-900 is on the PocketWizard Flex TT5 and on my camera is the transmitter which is the PocketWizard Mini TT1 with the AC3 to control the output of the flash.

While this is far superior to the first photo it can still be better.

Use a snoot on the hot shoe flash

In this photo you can see the speaker and the power point equally well. Now the people closest to the camera are in the back of the room where some of the fluorescent lights are on and giving that green cast.

I played with the exposure compensation on the camera and the flash.  For the photo where the best exposure works, I dialed the camera to -2 stops and the flash to +1 stop.  Since I am basically overriding the auto exposure of the camera and flash there really is no settings that will work exactly the same every time. It will for that room, but could fluctuate even then.  I just know to do a few test shots getting the settings the way I like them and then start shooting to capture moments.

I put over the SB-900 the LumiQuest Snoot to help keep the flash off the screen and only on the speaker.  It is just $23.95.

Here you can see the setup.  Now notice there are a few light leaks around the snoot kicking light back on the wall.  Not a real big deal for me in this situation.  However, it could affect you in another situation.  Just take some gaffer tape and wrap around the snoot covering that up if needed.

Shooting sports using backlighting

Nikon D4, ISO 1000, ƒ/5.6, 1/2000, 28-300mm

This past Saturday I drove up to North Georgia College in Dahlonega to photograph The Citadel playing them in Rugby.  Honestly I just don’t shoot a lot of Rugby.  I can probably count the number of times on both my hands.

There are a few things I knew from shooting football that I would do to insure good photos.

Nikon D4 Camera Settings:

  • Auto ISO with lowest ISO set to 100 and highest to 12,800
  • In Auto ISO I also set the minimum shutter speed to 1/2000
  • Capturing the images as RAW
  • Dynamic-area AF 21-point
  • Continuous-servo autofocus (AF-C)
  • Focus Tracking with Lock-On 4
  • AF Activation Off (Focus is done with the back button and shutter is only fired with shutter button)
  • 10 FPS and not 11 FPS.  At 11 only the first photo is focused.
Nikon D4, ISO 900, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

Lens Choice

  • Camera #1: Nikon D4 with Sigma 120-300mm ƒ/2.8 and 1.4 extender.  This gives me a 168 – 420mm ƒ/4
  • Camera #2: Nikon D4 with Nikkor 23-300mm ƒ/3.5 – ƒ/5.6
Nikon D4, ISO 900, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

Where to stand?

There are basically four sides to pick from.  I picked the sideline where the players are backlighted.  It is extremely important to use a lens hood or you will be getting lens flare.

The advantage I see in shooting with backlight is the contrast is dropped in the middle of the day. The players are rim lit, but you are not having the really strong bright area of the face with a strong shadow.

I am also watching my backgrounds.  The first photo, while a good moment, the background is distracting. Sometimes you cannot get a clean background. There are two things you can do. Use a shallow depth-of-field and pick an angle so the background is darker and cleaner. Maybe you pick an angle where the grass is predominate, or where the background is so much in the shade it goes dark.

Nikon D4, ISO 900, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

What I am looking for?

In Rugby you can only pass off to your team without advancing the ball. So you must pass in general backwards.  You can only advance the ball by running (most of the time) or by kicking.  Very similar to American football in tackling and running with the ball.  I wanted to show the competition rather than a guy all by himself running.

The major difference in Rugby and American football is just about the time they are getting tackled the players are often handing off to their team mates.

If they do go down they can hand the ball back to their teammates. I wanted to show how this is done in the photo below.

Nikon D4, ISO 1100, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

Even in sports expression counts

I think the one key element that can really make a photo is the expression on the athletes faces. In the photo below you can feel the intensity of the players just in their facial expressions. 
Occasionally even the flexing of the muscles can help communicate the effort of the athlete. The key to this success is being ready, because it is up to the athlete to make the effort and you then can catch it.

Nikon D4, ISO 1000, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

My suggestion is to shoot some shots when the teams are warming up.  See which side of the field gives you better light on the athletes.  See what combination of lighting and background works the best and then choose this side of the field for most of the game.  You can mix it up if you like, but the point is to get the best light to capture the action and the expressions of the athletes.

Photographers need to be guided by light



Finding your Direction

The thing that affects the photographer life and work is where they point their inner compass. What do they use to guide their path?

Houston we have a problem. The problem we have today is our role models. 

As we mature most of us grow up and realize we should stop worshiping athletes—unless they’re on the field. The same is true with the celebrities. We should admire their talent, but when they do stupid things in their every day life we need to not emulate this behavior.

Adolescence 

During the age of adolescence we start to have the ability to do abstract thinking. Usually this starts between the ages of 12 to 15. This is when youth start to realize that just because a friend is attractive doesn’t mean all they do is wonderful, just as if someone who is less attractive is going to be all bad. 

When I teach lighting I start first with just one light using a grid. After teaching about getting the proper exposure, I encourage my students to not move the light, but for them to move and walk around the subject and make photos. This is one of the examples I used when teaching this concept of them moving in relationship to the subject and how the light looks different. We need to do this with role models as well. Look at them from many directions to really learn from them.
While we are starting to learn how to do abstract thought our brain isn’t finished developing. It is not until about age 25 that our brains are developed. 

A side note to this if you abuse drugs, it is the age that you started abusing them that the brain can be so adversely affected in that is the developmental age you will in many ways never grow out of–because you damaged so much of the brain cells.

Too many bad role models in photography

Today I think we have way too many bad role models in photography. I believe the digital age has hurt as much as it has helped society. 

One of the examples of this is how social media helped to connect us to the world and at the same time bullying has risen to levels beyond those of the past. People feel free to say things in the cyber community that they would never say to someone’s face in the past.

Today a person can rise to prominence within seconds due to a photo they post on the web. Within a very short time they are held up as a leader in the industry for just one photo. 

I am seeing more and more photographers rise in prominence because they are taking wonderful photos of humanitarian work worldwide. The exotic locations are helping their work to be talked about in forums and even invited to speak to conferences.

We can learn from all these photographers. The key is gleaning the good stuff and sifting away the bad stuff.  This is what we learned to do in our adolescence. I learned that going after the super models was a good way to have a disastrous relationship.  I learned that I wanted someone attractive, but there were other criteria than just looks for a mate.


Stanley’s criteria for a successful photographer role model:
  • Sustainable business model. I want to have as my role model those photographers who are able to pay all their bills and are not in debt. I also prefer that they are able to support more than just themselves.  They do not have to have children, but I want to see a business model that could support them.
  • People person. I want my role model to give honor, dignity and respect to all they come into contact with. I do not believe a jerk is something I need to emulate to be successful. 
  • Balanced life. Workaholics is not what I want to follow. I want to know how to work hard and play hard. I respect those with strong families and friends in their life.
  • Professional level work. I want to see work that is professional standards. I am also interested in seeing a consistency in their work. Having some outstanding work is good, but what is disappointing is someone who produces poor work too often.
  • Servant’s heart. I really like following those photographers who give back. They serve as mentors or are involved in their professional organizations and even their community. I am not a fan of those who are greedy and it is all about them.

I do learn a great deal from other photographers, but that doesn’t mean I want to emulate them. I even study them and their work, but not all these become my role model–but I do learn from them.

What I learn from photographers that I would not consider role models:

  • I learn a new technique
    • I have discovered from one of the photographers how to carry a set of clothing that you can ask people to wear to improve the photo.  One thing I thought was cool was the coveralls he carried to factories. He would put workers in red, yellow or blue coveralls and this helped tremendously give a pop to the photo.
    • Learned how to trigger off camera flash using a new technology.
    • How to use remote cameras.
  • Negotiating skills. I have learned from many photographers how to do a better bid for jobs.
  • Gear choices. I have learned about camera bags, lighting kits and more from photographers.
  • What not to do
    • I have watched many “famous” photographers kill a kid’s enthusiasm by not giving them the time of day when they were trying to talk to them.
    • How many photographers will use foul language when talking to a group. My comedian friend Jeff Justice helped me to realize this from his comedy workshop. He will not allow foul language when they give their performance at The Punchline” because if you cannot be funny without it using it will not make you funny. Also, his most successful students thank him because this helped them get on TV.

Summary

Just because you think someones photography is great or the places they are going is something you want to do–be very careful before making them a role model and start copying them. Don’t be an adolescent and get all caught up in their looks for instance. Look for the mate–the total package.

You need to separate the photographers who are being held up as leaders from those you make as a role model (LIGHT) and those who you can glean things from (DARK).

Outside photography: Best Time of Year

There are a few things that affect the outcome of a photograph outside.

  • Time of Day
  • Weather
  • Time of Year
Time of Day
There are 7 time periods during a day when there is light to make photographs outside

Dawn — this is the 20 to 30 minutes before sunrise. The light at this time of day has a blue color cast to them. Also, there are really no shadows to contend with in the photos.

Sunrise — There are two “Golden Hours” in the day. The Golden Hour the first and last hour of sunlight during the day. The sun’s angle will produce long shadows at this time of day. Where the sunlight illuminates appears as gold in color. The contrast is less during the golden hour, shadows are less dark, and highlights are less likely to be overexposed. The dynamic range is less than midday and therefore you can record more of the scene than other parts of the day.

Morning — The light can still be pretty good at this time of day. The sun is up and can still shine on a person’s face so that you can still see their eyes and the color is more neutral.

Midday — This is when the sun is directly overhead. The dyanamic range is great and therefore your photos are more contrasty. You either expose for the highlights and the shadows are black or you expose for the shadows and the highlights are blown out. It is very difficult to find a middle exposure to hold it all together. Since the light is directly overhead more often people’s eyes are in the shadows and you often loose the detail of the eyes. You need fill flash to show people’s faces at this time of day.

Afternoon — Very similar light to the morning, but a little warmer due to the atmosphere being warmed up through the day.

Sunset — You need to know the time of sunset to maximize the Golden Hour before the sun disappears below the horizon. The reason you see a lot of silhouettes of people and sunsets verses sunrises has more to do with people being awake.

Dusk — I like to shoot architecture at this time of day, because you can put your camera on a tripod

Weather

Time of Year


There really isn’t a “best” time of year to photograph. However, my favorite time of year is the fall.  I love the cool weather and all the color in the leaves. I also like the fall since there are more high pressure days, which translates into less stuff in the air making it where you can see further on clear days.


Fall

Spring

Summer

No matter the time, as long as you have light you can make photographs.  Sometimes shooting at the time of day many avoid will make your photos different. My suggestion is to always try and shoot the Golden Hour when you can outside and then look for other opportune moments to capture people and places in the best light for them.

Freelance Photography is a Roller-coaster Ride

The Wizarding World of Harry Potter at Universal Studios in Orlando, Florida.

Do you feel like you need a vacation? 

Living life you will experience some ups and downs. One of the things that can make life difficult is thinking you are in control of everything.

We do need to exercise self-control and even this is difficult living life. When we loose self-control we realize there are often consequences to these moments.  However, you must be careful when experiencing a difficult time that it is not always the consequence of your actions.

I studied the concept of evil when I was in seminary. The basic thing I took away from this study was that God gave us the freedom of choice and due to that evil happens. Some of this evil is a moral evil due to people’s choices and other is natural evil which is things like natural disasters.

What I learned is that many times things happen due to someone else’s actions.  They drink and drive and I can end up dead due to their actions.

While we may choose to free fall ride at an amusement park, it isn’t so fun in life. Even knowing what you are riding can be scary because you are not sure when it will happen.

Reasons to just chill

Budgets: There are many times where everything is going well and the client has just been informed they have to make some cuts. There are many times that they do not communicate this to you. Sometimes the reason is they were just cut.

Timing: There are times that everything looks like you are being booked and then they say they need to wait.  Sometimes this waiting takes a very long time. You cannot make this move along by calling all the time. Actually this is where self-control is important. You might want to ask when would be an appropriate time to check-in with them again.

Personnel changes: While you have worked with a client for a long time, they get a promotion or go to another company. Sometimes this can be good and you end up with more work. However, the next person to take that job could have their own people they want to work with. This is not about you as much as it is about them.

Seasonal: There are times when clients will choose a direction for which you are not the best choice. They want a new look. While you maybe very flexible and able to even do what they are looking for, unless you have been showing them new work they will choose someone who is producing what they are looking for. I think of this as seasons in life.

You are not a super hero

There are times in your career where your client no longer is working with you, but against you. This is not a little bump in the road.

I had a client that was always wanting the lowest price and was letting invoices sit on their desk rather than passing them on to accounts payable. Because I was getting a fair amount of work from them I was doing everything I could to keep the client.

They were getting worse in paying me on time. I had to constantly remind them about not being paid. 3 to 6 months late was becoming the norm.

I was reading Best Business Practices for Photographers by John Harrington when I finally found what I thought was a good solution to my problem. I now put this paragraph on my invoices:

We are now building into the invoice the cost to repeatedly follow up with accounts payable departments on past due invoices, and float the cost of payment to our vendors, which require 30 days payment.  This is approximately 10%.  If payment is made within 30 days, you may deduct this amount.

The responses I was getting from those who were habitually late shocked me. Now mind you I was willing to be flexible on the 30 days and go to 45 days.

Some of these clients were saying why am I punishing them for a late payment. The ones crying the loudest were the ones wanting the lowest rates.

I could only think of two solutions to keep these clients. Either raise my rates to compensate for late payment in the base price or put this paragraph, which isn’t a late payment, but rather a discount to pay on time.

I am embarrassed to say that one of these clients I was work-for-hire contract. I signed their contract which stated they will pay in thirty days.

I did not have those super powers to make the relationship work, because they were not treating me with honor, dignity and respect.

What can you do?

Marketing: You must continue to market yourself. In those times it is slow you must increase your efforts to find new clients.

While going out and shooting new material to show clients is a good idea, do not fall into the trap of thinking this is the problem. More than likely the problem is your contact list needs to grow.

Shoot new material: You need to always grow in your craft. Try something new and even just going back and updating your portfolio so that the people in the photos look like their were shot in this century can help.

Take a vacation: Sometimes you need a break and even when things are tough financially. One of the best things to get out of a funk is a change of scenery. One of the best things ever told to me as a parent of a baby was when your baby is crying and nothing seems to calm them down–go to another room or outside. If it works for a crying baby, it should work for a crying freelancer.

How to stretch your communication budget during budget cuts tip

Are you suffering from budget cuts? If you are like most you have been through some cuts. You cannot stop communicating with your audience or you will put the organization at risks for more cuts due to the lack of interest and support.

Here is a tip to help save yet still produce a quality marketing campaign.

You may be aware of the marketing funnel. When it comes to buget one of the most important parts of this funnel often gets overlooked. Repeat is the last thing in the funnel steps and is extremely critical to your success.

A one-off promotion just doesn’t typically work. Research shows that 80% of sales are made after the fifth contact.

What is shocking to me in the research was that 10% of sales is made by the fourth contact.

Too many marketing campaigns I see are spending a lot of money on the first impression contact with a potential customer.

One of the most expensive communication tools is video. It is very effective in telling stories. Many 2 – 3 minute videos start in the price range of $15,000+. How would you like to cut this by half or more?

Due to how one gathers video clips it takes time to produce a video. Take a moment sometime this week and watch one of your videos. As you watch it look for all the content in the video that you can use in another medium.

Now take a look at this package I did for a client and see how many images that can be used for other mediums.

[youtube https://www.youtube.com/watch?v=p-0FPmaH_-4]

Videos that I am doing for clients that use stills as the b-roll are starting at $3,000 for my clients. The savings do not just stop at the video. Now all those images shot for the video are now usable for the web, print, billboards and more mediums.

When you shoot video you are most of the time on sticks (tripod) and letting the action happen around the camera. With still photography the photographer floats around the action. They are looking for a moment and not a segment. Due to the difference in how the images are aquired, a still shooter can move around the room more and get many different angles while the video must wait for the moment to develop.

Next week I am speaking to the Grady School of Journalism’s photojournalism class. I will speak on the topic of business practices for photographers. One of the metaphors I use to help drive home this concept of marketing is to act like a freshman and not a senior. Here is a blog (Click Here) I wrote on the topic last year after speaking to the class.

Remember when doing your video projects to always get the still images of those projects. This is especially true when you are creating a new video of a major initiative for your organization. If it is that important using stills later in power points, PDFs, on websites, blogs and in printed material will be needed.

Give me a call or write if you would like me to help you stretch that budget with a multimedia project or if you just need some photography of your organization.

Photographers need community

Bill Bangham is the keynote speaker at the Christians in Photojournalism meeting Saturday September 22, 2012 in Roswell, GA.

There have been times in my life where I really experienced isolation from other photographers. I moved to Long Island years ago and for the year that I lived there I just didn’t have anyone I knew that was a professional photographer to get together with and talk photography.

There have been other times where I have not had other professionals to talk with face to face. This is not good for me.

I believe we need to get together with other photographers doing what we do for fellowship and time to exchange ideas.

Do you have a photographer friend that you can have coffee with on a regular basis? Do you seek out someone to talk to that understands what you are talking about?

Organizations

I am a member of a few groups and have been a member of other groups in the past as well. Today I am a member of American Society of Media Photographers, Sports Shooter and Christians in Photojournalism. I have been for most of my life a member of National Press Photographers Association as well.

These organizations have been great because they all have meetings and social media presence where I can connect with other photographers.

In the early 1980s I was a member of ASMP in Richmond, VA. Since we didn’t have social media then and most all the meetings were in Washington, DC for our chapter I never really experienced the community I so desperately was wanting and needing in my life.

Living in Atlanta has been one of the best places for me because of the access to so many photography groups. I have spoken in the Metro Atlanta area to many photography clubs, colleges, and many of the organizations like ASMP. I have enjoyed attending all these groups meetings.

CIP Atlanta Meeting

What I get out of community

The number one thing I get out of all these groups is a relationship with people who enjoy photography. We have something in common to talk about and share.

How does my work stack up with the rest of photographers. I get to see other photographers work and not just see if I am better or worse than them, but to appreciate there talent. If your purpose is just to show how good you are and have people think you are great then your narcissistic behavior will keep people away from you.

If you think someone’s photography is impressive go and tell them at these meetings. Be a leader and learn to encourage others, if you do sooner or later others will return the favor.

Occasionally I am booked on a day a client calls and asks me to do a job. It is because I have met another photographer through these groups that I am able to help my client out and refer them to a competent photographer. I have also talked with the person long enough to know if they have a personality that will work well with my client.

There are more things that I get than these, but this should help you see the value of networking with your colleagues.  They are not just your competition.

Be a Joiner

Here are some links to the organizations I am involved with and I encourage you to check them out and see about joining one and getting involved.

Berrie Smith cleans and repairs cameras at the CIP Atlanta meeting.
We have Berrie Smith coming to our CIP Atlanta meetings and all the members are enjoying having someone to work on their cameras at the meeting.  Another benefit of going to the meetings.

Advice for traveling abroad doing photography

An ounce of prevention is worth a pound of cure. 
– Benjamin Franklin

I love doing a foreign coverage for various reasons. The number one reason I like doing coverage abroad is the cross-cultural experience. A simple thing as what people eat at different meals is fascinating to me. How they live life is always different from me and then there are those things we have in common.

Since traveling is expensive and for most of the budgets I work with very limited as to how much you bring you need to plan ahead.

Questions to ask

  1. Baggage limits. 
    1. How many bags can you bring?
    2. What are the weight limits?
    3. Any gear you normally use not allowed, like battery packs?
  2. Power
    1. Do you have easy access to power?
    2. Is the power available 24 hours a day?
    3. Do you need converters? (Different size plugs, power converter from 220 to 110)
  3. Clothing
    1. Proper attire for the weather and social settings
    2. Do you have access to wash clothes? If so when and how often?
    3. Special shoes

If your trip is short you maybe able to not bring as much, but if you are gone for a couple weeks or longer you need to be prepared.

Plan to carry your cameras with you at all times is my suggestion. This is very important when flying.

Carry on bags are generally limited to a total of 45” this is the total of the length, width and height of the piece. There are standard sets of dimensions that go to make up these totals (for example, 22 x 14 x 9 is the standard for 45″) and if you have a bag that is an unusual shape but still within the total number of inches, you may find it being rejected.

Although most domestic airlines have no limit on carry-on bag weight, internationally, you will find that some airlines set such ridiculously low carry-on weight limits (sometimes as little as 11 lbs) that the weight of an empty carry-on bag is more than the total weight you’re allowed to take with you!
You need to be aware of these rules, or else the next time you see someone desperately unpacking and repacking their luggage on the floor by the check-in counter, that person might be you!

Flying with Camera Gear Tip

Put camera gear in your clothing. While it is not all that comfortable, you can put gear in pockets or photo vest and it not count for the weight.  Once on the plane you can put it back in the bag and put it away.

Now you might understand why so many photojournalist you see wear cargo style pants or wearing photo vests.  Because you don’t want to announce to thieves and pickpockets you are a photographer there are some clothing and bags that are more discrete.

Scottevest makes vests and jackets that hide your gear and do not look like photo vests.  I highly recommend this as a way to carry some gear when traveling.

Think Tank Urban Disguise 60

Think Tank Photo makes a variety of camera bags and the one I like is the Urban Disguise 60. It does look like a computer bag, but I think it doesn’t draw as much attention as some of the photo bags.

Image Storage

Until an image exists in three places it isn’t fully protected. The reason for this is transferring images from one place to another you can loose both systems while this is happening, that is why three places is the rule for all digital systems.

Many photographers will carry enough CF or SD cards to shoot and never have to reuse a card. This would give you the first of the three locations for images.

I use the SanHo Hyperdrive UDMA for copying all my cards when traveling. Here is an earlier blog post on it.

As long as it is feasible I also carry my Macbook Pro laptop and an external hard drive. I will ingest all the images into the laptop and will embed information about the photos, location and other information.

Camera Gear

It is easier to start with my barebones traveling camera gear.

  • 2 Nikon D4 Cameras
  • 2 EN-EL18 batteries 
  • 1 Nikon MH-26 battery charger
  • Nikon 14-24mm ƒ/2.8
  • Nikon 28-300mm ƒ/3.5-5.6
  • Nikon SB-900 Flash
  • Nikon SB-800 Flash
  • PocketWizard Mini1, AC3 & (2)TT5 
  • RODE Video Mic Pro 
  • Sony WCS999 Wireless Microphone System
  • 20 Sanyo AA Eneloop Batteries and battery Charger
  • 77mm ExpoDisc white balance
  • Nikon P7000 plus extra battery
  • 4 16gig XQD Memory Cards
  • 8 16gig CF Memory Cards
  • Tripod (link to blog on what I carry)

Since I am flying long distances most of the time, I prefer to bring my iPad along and use it on the plane to read books or catch up on email and surf the web.
You need to plan for the conditions you will be in and carry the gear necessary to get the photos. I always carry my Nikon P7000 because I can pull this out on the street and shoot without drawing attention to me. There are other times it is easier to shoot silently with the Nikon P7000 than with shooting with the Nikon D4.  It too will shoot on silent mode, but not as large of a file.
I carry two cameras as much for backup as for ease of shooting. I have two flashes to use if necessary and to have one as a backup.
My clothing
  • 3 pair of wick away cargo pants
  • 3 pair of wick away long sleeve shirts
  • 3 sets of underwear and socks
  • hiking boots or walking shoes
  • REI Towell
  • Safari hat
Here is an earlier blog I did about clothing for a photographer. It is important for me to be able to wash my own clothes and hang dry them. Using wick away clothing lets me wash them at night in a sink and have them dry by the morning by just hanging them up.  
I find I always keep my passport with me on trips. The most difficult thing when I travel is often having to pack-up every morning and take all the gear with you all day long from location to location. 
Like the boyscouts motto says “Always be prepared.”