Caption: Straight from Tel Aviv to ATL, Israeli comedian Yohay Sponder brought the house down with his sharp, witty, and relatable humor! He was the headline act for Thursday Night Live, lighting up the stage for Federation’s Young Leadership Division (YLD) & AJC ACCESS Atlanta. An unforgettable night of laughs, community, and connection!
Not long ago, I got a call from fellow ASMP member Bob Mahoney. He was booked solid and had a client who needed coverage. Bob asked if I could help out, and of course, I said yes.
All my communication with the client made it clear: I was there to help because Bob was unavailable, not to poach or promote myself. I honored Bob’s pricing with them and ensured the job was seamless. Bob’s client got what they needed, and Bob had peace of mind knowing someone he trusted was taking care of things.
This kind of collaboration isn’t new to me. Over the years, I’ve helped other photographers when they’ve been overbooked or unavailable and called on others when I’ve needed the same.
This professional courtesy fosters strong relationships, helps satisfy clients, and enhances our industry when appropriately handled.
So if you’re a photographer who might need help, or you’re someone willing to help out, here’s a quick guide to the Dos and Don’ts of subbing or referring work:
✅ To Do When Helping Out Another Photographer
- Communicate Clearly With the Client
- Let the client know you’re stepping in on behalf of the original photographer.
- Make sure the expectations are consistent with the original agreement.
- Honor Their Pricing
- Respect the pricing and terms your colleague offered—this keeps trust strong.
- Stay in Your Lane
- Please refrain from using the job to market yourself to their client.
- Keep branding and communication focused on supporting your colleague.
- Follow Their Style (If Applicable)
- Ask about any stylistic preferences the client expects based on past work.
- Deliver Promptly and Professionally
- Meet or exceed the standard your colleague would provide. It reflects on both of you.
- Debrief
- Follow up with the photographer you helped. Share how it went and any notes for the future.
❌ What Not to Do
- Don’t Undercut Pricing
- Offering a lower rate than your colleague may win short-term jobs, but it breaks long-term trust.
- Don’t Pitch Yourself to Their Client
- It’s unethical and damages your reputation with other photographers.
- Don’t Overpromise
- Take only what you can truly handle. Helping out is good—burning out or underdelivering is not.
- Don’t Skip Communication
- Keep the client and the photographer informed before, during, and after the job.
- Don’t Forget Copyright/Usage Agreements
- Ensure you’re aligned with your colleague about who owns the work and how it can be used.
Whether you’re helping someone or needing help, these principles ensure a positive experience for everyone, especially the client. Ultimately, it’s all about professionalism, integrity, and lifting one another in this industry.
I’m grateful to photographers like Bob Mahoney who trust me with their clients, and I’m always looking for ways to return the favor.
Have you ever helped or been helped by another photographer? I’d love to hear your stories.