When it comes to selling a home, first impressions are everything. Recently, I had the pleasure of working with a client preparing to sell their home. They wanted their listing to stand out in a competitive market, so they called me to photograph their property, knowing the importance of showcasing it in the best possible light—literally.

Today, I’ll explain what went into this shoot and why professional photography is worth the investment. I’ll also share a few before-and-after shots to see the transformation and the final gallery images I delivered to the client.

The Challenge: Turning a House into a Home Buyers Will Love

When I first walked into the home, I could see the potential. It was a beautiful property but didn’t show its best side under standard lighting conditions like most homes. Harsh shadows, uneven light, and cluttered spaces can distract buyers. Even the best smartphone couldn’t do justice to this space without the right tools and techniques.

The Process: Professional Tools for Professional Results

Here’s how I approached this project:

1. Tripod for Stability and Precision
   A steady tripod is non-negotiable in real estate photography. It allowed me to take multiple exposures of the same shot, ensuring every detail was perfectly sharp.
2. Multiple Exposures for HDR Magic
   The dynamic range of most spaces is too much for a single photo to handle. Bright windows often blow out, or the corners of a room fall into darkness. I used multiple exposures to capture the highlights and shadows, blending them seamlessly for a balanced final image.
3. Flash to Eliminate Shadows
   Even with multiple exposures, natural light often isn’t enough to create a clean, inviting look. I used off-camera flash to fill the shadows, making the spaces feel bright, open, and welcoming. This also ensured accurate and vibrant colors.
4. Post-Processing Expertise
   The final step was combining all these elements in post-processing. The magic happens here, from blending exposures to fine-tuning colors and removing minor distractions.

The Results: Before and After

The lead photo shows some before-and-after examples from the shoot. On the bottom, you’ll see how the space looked with essential lighting and a smartphone attempt. On top of that, you’ll see the transformation after applying professional techniques. Notice how the room looks brighter, the colors are more vibrant, and the space is more inviting.

The Final Gallery

Here are some of the final images that were delivered to the client. These photos that buyers will see first can distinguish between a home sitting on the market or selling quickly.

Why It Matters

Smartphones are great for casual snapshots but can’t compete in real estate photography. A professional approach ensures every detail is considered, from lighting to composition to post-processing. It’s an investment that pays off by attracting more buyers and showcasing your property at its best.

If you’re preparing to sell your home, don’t leave your first impression to chance. Let me help you create a visual story that excites buyers about your property. Contact me today to learn more about my real estate photography services.

Getting organized might feel overwhelming if you’re a photographer with years’ worth of scattered digital files on CDs, DVDs, old external hard drives, or legacy software like Apple Aperture. However, reining in your archive is incredibly freeing: it speeds up your workflow, safeguards your work, and brings order to the creative chaos. Organizing your images is not just about tidying up; it’s about finally making your entire library accessible and preserving it for the future.

Embrace the Benefits of a Cohesive Archive

Having an organized archive means finding images fast, saving time on projects, and even improving your creative process as you discover patterns and themes. The mental map you’ve held onto for years—remembering vaguely where images were stored among stacks of discs or folders—will shift as you create a new order. Recognize that, initially, this reorganization might seem confusing as old habits and paths give way to a system, but this transition brings long-term clarity and efficiency.

Converting Aperture Libraries to Lightroom Classic

If you’ve relied on Aperture, you know it’s no longer supported on newer macOS versions, which makes tools like Avalanche for Lightroom invaluable for transitioning smoothly to Lightroom Classic. Avalanche maintains original file structures, recreates folders and album hierarchies, transfers keywords, and preserves face tags. It even handles edits like exposure, contrast, and other basic adjustments using machine learning. If Lightroom doesn’t support specific Aperture edits, Avalanche places those images in a review folder so nothing is lost in the shuffle. Avalanche provides a straightforward browser interface that detects all connected drives, so you don’t have to hunt for archived files.

For more details on using Avalanche to migrate Aperture libraries, you can check their website for guides and system requirements.

Why Upgrade to a NAS

Many photographers store files across multiple hard drives, but this approach carries significant risk. Hard drives can fail, get misplaced, or become corrupted over time. A Network-Attached Storage (NAS) system like Synology provides a centralized, secure archive beyond essential storage with RAID configurations, creating redundant copies to protect against single-drive failures.

Synology NAS systems can also monitor each file’s health and automatically repair corrupted data using features like Btrfs (a file system known for its data integrity and self-healing properties). This setup ensures that if bit rot or corruption occurs—common risks for files stored on standalone hard drives—the NAS can automatically correct the error using redundant copies.

Incorporating a NAS into your workflow is especially beneficial for photographers, as it supports the 3-2-1 backup rule: keeping three copies of each file on two different types of storage, with one copy stored offsite. Using a NAS with Lightroom lets you securely access your files from any networked device, streamlining your workflow and future-proofing your archive with built-in data protection.

Workflow Overview: From Ingesting to Organizing

To create a seamless workflow: (my workflow)

1. Ingest & Cull with Photo Mechanic Plus: Start using Photo Mechanic for initial file naming, culling, and basic metadata. This keeps your files organized and saves you time in Lightroom.
2. Edit in Lightroom Classic: After importing culled files into Lightroom, edit for color, exposure, cropping, and dodging/burning. Lightroom offers powerful tools to enhance image quality without altering the original file.
3. Final Storage: Export JPEGs and store them in a cloud-based system like PhotoShelter, and include them in your Photo Mechanic catalog for easy retrieval. This dual system ensures your photos are secure and accessible.

Visualizing Your Setup

To illustrate this organization, imagine your NAS as the center of your workflow, supporting your archive and daily work needs. All files are backed up in the NAS, and Lightroom accesses files directly for edits. Photo Mechanic is the initial entry point for organizing new images. With cloud integration, your JPEGs and essential metadata remain accessible to clients and collaborators, ensuring your archive is well-organized and actively helpful.

This process will take time, but as your new system takes root, you’ll gain flexibility, speed, and creative control over your work.

If reading this makes you feel ready to take the plunge but unsure where to start, I’d be delighted to help you transform your photo archive into a structured, easy-to-use library. From converting Aperture files to setting up a customized NAS system and streamlined workflow, I offer one-on-one consultations to make your process as efficient and user-friendly as possible.

To get started, you can reach me directly at [email protected] or call (404) 786-4914. Let’s work together to put you back in control of your images and create a powerful, organized archive you’ll enjoy using.

Craig Benton, Rick Reese III, and Ron Redner of the Sons of the American Revolution Color Guard present the colors during the Veterans Day ceremony at Roswell Area Park Pond on Monday, Nov. 11, 2024, in Roswell, Ga.

Each November 11, Roswell, Georgia, gathers to honor veterans with an event that feels as personal as it is profound. Today’s ceremony at Roswell Area Park was no different. As attendees reflected on the bravery and sacrifices of our veterans, I found myself drawn once again to cover this event, not just as an observer but as a storyteller, capturing moments that speak to shared community values and connections.

Roswell, Ga., Mayor Kurt Wilson, an Army veteran, delivers remarks honoring local veterans for their service and sacrifices during the Veterans Day ceremony at Roswell Area Park Pond on Monday, Nov. 11, 2024.

Documenting Veterans Day events here, close to home, goes beyond honoring veterans and preserving community stories. It also gives me a regular opportunity to stay proficient in my craft, keeping my eye sharp and my equipment in top shape. Photography, especially in documentary and storytelling genres, is a skill that benefits from consistent practice in various environments. When capturing Roswell’s Veterans Day event, I’m honing my ability to find meaningful angles and frame shots naturally and anticipate the split-second emotional moments that make stories resonate.

This year, the event featured powerful highlights: Roswell Mayor Kurt Wilson, an Army veteran himself, spoke from the heart, expressing gratitude to those who served; veterans seated in the front rows received a visible place of honor; and the Sons of the American Revolution Color Guard presented the colors, bringing a solemn tradition to the community ceremony. Standing on the banks of the Roswell Area Park Pond, I caught glimpses of the ceremony reflected in the water—a reminder of how our community traditions mirror those around the world.

In Europe, many recognize this date as Armistice Day, with similar ceremonies marked by silence and wreath-laying, while Britain’s “Poppy Day” symbolizes remembrance. Being able to capture these moments for Roswell on a day with such global significance is a humbling reminder of the shared history and respect communities everywhere hold for their veterans.

My images from today were shot for Zuma Press, a platform that puts these local stories on the national and even international stage. By covering events like this, I’m able to create images that highlight Roswell’s distinct character and the universal language of respect and honor. Whether photographing global workshops or local community events, each assignment brings something new, helping me grow and stay connected to my craft and community.

Renowned portrait photographer Gregory Heisler, celebrated for his evocative work featured in Time magazine—including numerous iconic ‘Person of the Year’ covers—shared insights at the Atlanta Photojournalism Seminar on November 16, 2013.

As I look forward to attending the 52nd Atlanta Photojournalism Seminar, I’m reminded of how this event has shaped my career as a visual storyteller. The seminar isn’t just an educational event; it’s a cornerstone for professional growth, networking, and inspiration in photojournalism and visual storytelling. It’s a gathering where photographers and videographers—those driven to capture the stories of our time—meet, learn, and ignite each other’s passion for telling meaningful stories.

The seminar, scheduled for November 15-16 this year, will host an exceptional lineup of speakers, including the legendary James Nachtwey. Known for his fearless dedication to covering conflict and humanitarian issues, Nachtwey’s work is an incredible example of how photojournalism can impact and move people. His presence and those of others will surely fuel conversations and insights that could shape the work of everyone in attendance.

A Legacy That Runs Deep: My Uncle Knolan Benfield

This event holds even more significance for me. My late uncle, Knolan Benfield, was president of the Atlanta Photojournalism Seminar in 1979, a role that aligned with his dedication to advancing the field and supporting other photographers. Knolan’s influence in my life was profound—he taught me the mechanics of the camera, how to use lighting, and, most importantly, how to run a business with integrity. His life in photography wasn’t just about capturing images; it was about capturing truth and communicating it effectively, a legacy I carry forward in my work.

Knolan’s work and passion for photography didn’t just provide me with technical skills; they showed me how to navigate the world of freelance photography with professionalism and a solid ethical foundation. His approach continues to guide me as I work with brands and nonprofits, focusing on stories that have real impact.

Don Rutledge’s Mentorship: A Model for Storytelling

Another mentor who played a pivotal role in my career, Don Rutledge, was also involved in the seminar, often helping bring in speakers and sharing his expertise. Don was a speaker in 1972, 1979, 1985, and 1995. Don was a master of capturing subjects within their environments, a perspective that influenced my approach to storytelling. He showed me the power of context in photography, and his dedication to photojournalism illustrated how images could transcend words by evoking genuine, human stories.

The lessons I learned from Don taught me that successful storytelling goes beyond technique. It requires empathy, respect for the subject, and a commitment to authenticity. At events like the Atlanta Photojournalism Seminar, I see that same dedication reflected in the attendees and speakers alike.

Why You Should Attend

Whether you’re just beginning your career or have been at it for decades, the Atlanta Photojournalism Seminar offers something invaluable: a community of like-minded storytellers. Learning from industry giants and engaging with peers passionate about telling impactful stories is transformative. Beyond the sessions and keynotes, the connections you make can be instrumental in helping you navigate your career. Networking with those who understand your journey provides support, insight, and often friendships worth more than words.

If you’re on the fence about attending, consider this: seminars like these are rare opportunities for professional growth. They’re spaces where you can refine your skills, discover new techniques, and gain perspectives that make you a stronger storyteller. In a world where images and stories have the power to move and influence, honing your craft at events like the Atlanta Photojournalism Seminar is not just an investment in your career but a commitment to the power of truth in storytelling.

Join me on November 15th and 16th to learn and become part of a legacy of photographers and storytellers dedicated to making a difference.

Stanley is working in Togo filming for the video. [Photo by Liz Ortiz]

As a visual storyteller, you’re constantly learning. But here’s a surprising truth: your best teacher is always your last project. Every shoot, every edit, every presentation—each project you complete offers a masterclass in what works, what doesn’t, and what you’d do differently next time. It’s not about consistently hitting it out of the park; it’s about understanding what each project teaches you and how it can refine your craft.

Why Every Project Matters

When you commit to continuous growth, every project becomes an opportunity. You learn from the mistakes, sometimes glaring, sometimes subtle. You know from the successes, too—those moments when everything aligns and the story you set out to tell genuinely comes to life.

Self-Initiated Projects: The Hidden Key

And here’s something every creative should remember: your best teacher doesn’t always come from paid projects. Some of the most valuable lessons come from self-generated work. When you’re experimenting, pushing boundaries, and exploring new ideas without client expectations, you gain skills you might never get otherwise. You’re in control, so you can challenge yourself with unique setups, fresh techniques, or unfamiliar themes that reveal new facets of your style and voice.

Keep the Projects Coming

The message is simple: keep creating. Don’t wait for the “perfect” assignment to come along. Dive into personal projects, mini-assignments, and self-directed shoots. The more you do, the more you learn, and the closer you get to becoming the storyteller you aim to be.

Next Steps

1. Reflect on your last project. What did it teach you?
2. Think about a self-initiated project you’ve been wanting to try. Commit to it and see what lessons it offers.
3. Build a habit of reviewing your projects afterward to capture the takeaways for future work.

So, remember: your best teacher is always your last project—if you’re paying attention. Each time you pick up the camera, you can learn something new, refine your process, and bring even more to the next project.

When you envision a photography business, the highlights probably involve the thrill of capturing unforgettable moments, the satisfaction of delivering powerful visual stories, and the creative freedom of being your boss. But there’s a side that often goes uncelebrated, which has less to do with creativity and more to do with critical systems that keep a business running smoothly.

For instance, as a working photographer or videographer, your workflow goes far beyond taking photos or editing videos. Much of the effort lies in managing files, backing up assets, handling finances, and staying organized. Today, I’m breaking down the less-glamorous but essential elements: transitioning to a more robust 3-2-1 backup plan with a NAS (Network-Attached Storage), improving file integrity, and bookkeeping—all of which keep me from spending sleepless nights wondering if I’ve lost precious work or missed an expense.

File Integrity and the 3-2-1 Backup Plan.

In the digital age, your work must be stored securely and reliably. I’ve been using the 3-2-1 backup method for years, which involves keeping three copies of every file: two stored locally but on different devices and one stored offsite. This approach minimizes the risk of losing work due to drive failures or disasters.

Recently, I’ve been upgrading one of my “2” backups to a NAS system instead of a standard external hard drive. The beauty of a NAS lies in its ability to manage file integrity actively. Unlike a basic hard drive, which simply stores data, a NAS includes software that continually checks file health and alerts you to any issues. This software runs integrity checks, like checksum verification, which can detect even tiny file corruptions before they become a bigger problem.

The NAS is a more reliable backup, and I’m also using it to back up my and my wife’s computers. This setup is a massive step up from Mac’s Time Machine, a good tool for automatic backups, but Mac’s Time Machine lacks some of the active management features that NAS software provides. With the NAS, I have a better handle on what’s happening with each file, and I can run scheduled backups from both devices directly to it, centralizing and safeguarding everything in one spot.

Bookkeeping: Staying on Top of Finances

Alongside technical tasks, managing finances is another crucial, ongoing aspect of my business. I use Quicken to track all bank and credit card transactions and rely heavily on its categorization feature, especially as tax season approaches. This organization keeps me aware of my expenses, categorizes them for easy tax reporting, and helps me see spending patterns—something you don’t want to overlook.

In addition to tracking transactions, I scan and attach all business-related receipts to each Quicken transaction. This small habit saves me hours when filing taxes and protects me if I ever need to verify an expense. Scanning and organizing receipts may seem tedious, but it’s part of keeping my business documentation accurate and audit-proof.

Consistency: The Key to Staying Organized

The thing about financial organization is that you can’t let it build up and then tackle it sporadically. Waiting too long to log transactions can lead to confusion, forgotten details, and even missed fraudulent charges. There have been times when I’ve uncovered incorrect charges simply by staying on top of my records.

For instance, this consistent oversight helps me catch subscriptions I may have forgotten to cancel. As you grow your business, these small amounts can add up, so staying proactive is essential. And as tempting as it might be to put off bookkeeping, regularly updating your records will keep you aware of your cash flow and allow you to stay financially nimble.

For Freelancers: The Payoff of Organization

For those freelancing in photography or videography, this level of organization and attention to backup protocols may initially feel excessive. But it’s worth it. Keeping your files secure and your finances organized frees you to focus on what you do best—creating. By investing a little extra time and effort in these practices, you’re ultimately protecting both your work and your business.

Remember, the “back end” of your business—the part clients never see—plays a massive role in your ability to deliver work reliably and sustainably. Taking these steps now to ensure file safety and financial accuracy will help you operate confidently and with peace of mind as you move forward.

After countless hours in my office working with clients to organize, tag, and catalog their photo collections, cabin fever started creeping in. Metadata and organization are foundational for managing any visual library, but after a while, even the most dedicated storyteller feels the need to grab their camera and just create. So tonight, I decided to take a break, head to City Hall, and fly my drone around the space. I got some crisp stills and a few short video clips—and just like that, I felt my creativity kick back into gear.

If you’ve been feeling stuck in a creative rut or like your office is the only scenery you’ve seen for too long, here are some tips for rekindling your love for photography.

1. Change Your Scenery

• Take Your Gear Somewhere New: Breaking out of your usual environment can work wonders. Visit a familiar place but view it from a different angle or time of day. The new light or fresh surroundings can help you reimagine what’s possible.
• Night Shoots or Early Mornings: Different times of day lend themselves to wildly different tones, lighting, and moods. Tonight’s shoot at City Hall showed me details and shadows I wouldn’t have seen in broad daylight.

2. Embrace Your Drone or Other New Gear

• Explore New Perspectives: Drones add an aerial perspective that can transform even familiar locations. Flying above City Hall tonight, I saw patterns and lines that would be missed from the ground.
• Experiment with Formats: If you’re a still photographer, try shooting video, or vice versa. A simple change in format can help you approach a subject with new eyes.

3. Challenge Yourself with a Theme

• Set a Mini-Project Goal: Sometimes, a little focus is all it takes to rediscover your passion. Tonight, I aimed to capture the contrast of shadows and city lights against the architecture. You might consider themes like reflections, urban symmetry, or local flora and fauna.
• Try a 30-Minute Photo Challenge: With a timer set, explore a single theme, location, or technique without overthinking. This can often lead to spontaneous, honest images and a stronger connection to your surroundings.

4. Slow Down and Observe the Details

• Focus on Composition and Detail: Rediscovering love for photography can be as simple as slowing down. Look for angles, textures, and tiny details you might otherwise miss. The time I took tonight to frame shots and consider each line and shadow reminded me of why I started photography in the first place.
• Use Manual Settings to Engage Intentionally: Set aside the automatic settings and take control. By consciously adjusting your settings, you engage more deeply with your scene and experiment with how light impacts your shots.

5. Create Without an Audience in Mind

• Enjoy the Moment Without Pressure: For those of us who work with clients, it’s easy to get used to creating for someone else. But when you’re in a creative rut, it helps remind yourself of photography’s pure joy. Whether or not tonight’s images make it into a client portfolio, the joy I felt while capturing them is enough.
• Explore New Techniques or Styles: Use your creative “time off” to experiment. Tonight, I played with shadow depth in my City Hall images. Pushing myself to see the scene in a fresh light gave me ideas I might not have thought of otherwise.

Rediscovering a love for photography doesn’t have to involve a big, expensive trip or new equipment. Sometimes, a simple shift in perspective—or a quiet evening flying a drone around City Hall—is all it takes to fall back in love with the art. Remember, photography is about capturing moments, no matter where you find them. So grab your camera, step outside, and let the magic happen again.

Last night, armed with my Nikon Z9 and the NIKKOR Z 24-120mm f/4 S lens, I was fully prepared to capture every essential shot with little need to swap lenses. This versatile setup delivered exceptional results, meeting the varied demands of the event without missing a beat.

Why the NIKKOR Z 24-120mm f/4 S Lens Shines for Events

With its dynamic zoom range, the NIKKOR Z 24-120mm f/4 S lens allowed me to seamlessly cover everything from intimate close-ups to broader shots that captured the energy of the gathering. This range hits a sweet spot for event work: 24mm lets you pull in more context with a wide-angle perspective, while 120mm lets you zoom in close for detailed or candid moments—perfect for portraits and storytelling shots. This range in a single lens meant I was equipped for most situations, whether catching someone’s genuine smile across the room or framing a large group.

I also packed my NIKKOR Z 14-30mm f/4 S lens, expecting to need a wider view for some shots. However, I only found myself switching to it once, and even then, I could have easily achieved the shot with the 24-120mm. That slight flexibility toward the wider end might be excellent for specific venues or super-tight spaces, but for most event photography, the 24-120mm simply does it all.

Illuminating the Scene: Flashpoint XPlor 600 HSS TTL for Groups

For the group photos, I used my Flashpoint XPlor 600 HSS TTL studio strobes to ensure every shot had consistent lighting. I set up two powerful flashes, which didn’t disappoint. Combining the Z9’s fast, reliable performance with the XPlor 600’s High-Speed Sync (HSS) capability meant I could freeze action even in lower light, capturing everyone sharply with balanced lighting across the frame. The result was crisp, professional-looking group shots where each subject was evenly lit, with no distracting shadows or hot spots.

Keeping It Simple While Moving: Godox V860IIN and MagMod Gear

When moving through the event for more candid and spontaneous shots, I switched to the Godox V860IIN, a compact and reliable flash that’s easy to handle for handheld shooting. I paired it with the MagMod Sphere to soften the light, providing a natural, flattering glow without harsh edges. Additionally, I used the MagMod Pro Correction Gel 1/4 CTO, a game-changer for avoiding the overly warm background tones that can sometimes appear in dim lighting. The gel brought my light’s color temperature closer to natural, ensuring the room lighting and my flash worked harmoniously without turning the background orange.

Why the Nikon Z9 & NIKKOR Z 24-120mm f/4 S Lens Combo Delivers

The versatility of the Nikon Z9 paired with the 24-120mm f/4 lens allows me to be agile. Here’s why this combination is so effective:

1. Zoom Range: The 24-120mm focal length covers the primary ranges for event photography. It’s wide enough for medium-wide shots and long enough to capture intimate details, allowing me to work efficiently without constantly switching lenses.
2. Consistent f/4 Aperture: The constant aperture means I don’t have to worry about exposure shifts while zooming, allowing me to focus on the shot rather than adjusting settings. And with the Z9’s low-light capabilities, f/4 was plenty for most situations.
3. Reliable Autofocus: The Z9’s autofocus is fast and dependable, so I could trust it to lock on accurately, even when shooting in challenging lighting or with quick-moving subjects.
4. Battery Life and Handling: Both the Z9 and the 24-120mm lens have impressive battery life, making them ideal for long events. With a solid, ergonomic build, this setup feels balanced and doesn’t wear me out, which is key for all-night shooting.

Wrapping Up

Last night, the 24-120mm flexibility and the dependable lighting gear proved I had everything I needed. The setup covered every angle, group, and moment without missing a beat. Whether you’re just starting in event photography or looking to refine your kit, consider the Nikon Z9 and the 24-120mm f/4 lens—the ultimate combination to capture an event seamlessly, with the quality and precision every client expects.

[NIKON Z 9, NIKKOR Z 100-400mm f/4.5-5.6 VR S, Mode = Aperture Priority, ISO 25600, 1/400, ƒ/5.6, (35mm = 400)]

Capturing high school football under the Friday night lights is all about preparation, precision, and a solid workflow. Here’s how I approach it, from setting up at the stadium to the final image uploads.

Preparation and Setup

I arrive early to set up and ensure my Nikon Z9’s settings are dialed in. I start by creating a custom white balance with an ExpoDisc to capture the colors accurately under stadium lighting. This step is essential for achieving true-to-life tones, especially with inconsistent lighting.

[NIKON Z 9, NIKKOR Z 100-400mm f/4.5-5.6 VR S, Mode Aperture Priority, ISO 25600, 1/250, ƒ/5.6, (35mm 340)]

Gear and Initial Setup

• Camera: Nikon Z9
• Lens: NIKKOR Z 100-400mm f/4.5-5.6 VR S, perfect for action shots across the field
• White Balance: Custom setup with ExpoDisc

Workflow Steps

1. Ingest Photos: I load all photos into Photo Mechanic to cull and add metadata. This allows for quick organization and eliminates unnecessary shots.
2. Editing in Lightroom: I import the best images into Lightroom after culling. I adjust backgrounds using AI masking to reduce distractions, allowing the players to stand out more. I also use AI Denoise for cleaner images, which is invaluable under low light.
3. Export and Sharing: After editing, I export the images to JPEG. I upload the finished files to my PhotoShelter account via Photo Mechanic, resizing select pictures for social media sharing on Facebook and Instagram.

Shooting Tips for High School Football

• Stabilize and Track: Use the NIKKOR Z 100-400mm f/4.5-5.6 VR S lens for sharp, action-packed shots, leveraging the Nikon Z9’s focus tracking to keep up with fast-paced plays.
• Stay Dynamic: Anticipate the action and adjust positioning around the field for varied angles.
• Lighting Adjustments: Dial-up ISO as needed; the Z9 handles higher ISO settings well. However, consider making background edits to mitigate distractions.

With a streamlined workflow and attention to detail, each game becomes a storytelling canvas, capturing the energy and excitement of high school football.

As a professional photographer, efficiently organizing and identifying your photos is critical to streamlining your workflow and maximizing productivity. Whether managing your archives or sharing a collection with a client, the method you choose for organizing images can make or break your efficiency. Many photographers start by naming files and sorting them into folders, but there’s a much better system available: IPTC metadata.

In this post, I’ll explore why using IPTC metadata to tag and identify your images is far superior to relying solely on file names and folders. I’ll also share ideas for incorporating photos or graphics to make your metadata work visually intuitive.

What is IPTC Metadata?

IPTC metadata refers to information embedded directly into the image file itself. This can include captions, keywords, photographer information, copyright details, location data, and more. Unlike file names and folders external to the image, IPTC metadata remains with the image no matter where it goes, ensuring your photos are constantly organized, searchable, and protected.

1. Consistency Across Platforms

Have you ever moved a batch of photos from one folder to another, only to lose track of where things are? One significant benefit of IPTC metadata is that it stays with your image across platforms. Whether the image is stored on your local hard drive, uploaded to a cloud service, or shared via a client portal, the metadata goes with it. This means your images can always be identified—no matter where they end up.

2. Granular Searchability

Metadata lets you attach keywords, descriptions, and other identifying information directly to your images, making them far more accessible to search and retrieve later. If you need to find photos of a specific event, subject, or location, you can search by the metadata fields instead of trying to recall file names or folder locations.

3. International Standardization

IPTC metadata follows global standards, meaning it works across different software, platforms, and industries. Whether you’re using Adobe Lightroom, PhotoMechanic, or another editing tool, IPTC metadata is recognized. This standardization is a massive advantage in professional settings where collaboration and consistency are essential.

4. Context Preservation

File names only hold so much information; folders often become vague or repetitive. With IPTC metadata, you can store critical context about an image, such as the names of people featured, location data, or even a short story behind the shot. This helps you and clients or collaborators who need to quickly understand the image’s backstory.

5. Managing Large Collections

For photographers managing thousands of images, manually renaming and sorting files into folders can quickly become overwhelming. IPTC metadata enables you to batch tag and organize photos faster and more accurately. Met metadata makes an image’s details readily searchable without complex file structures.

6. Intellectual Property Protection

Another considerable advantage is the ability to embed copyright information directly into your photos. With IPTC metadata, you can include your name, copyright date, and usage restrictions, ensuring that anyone using the image can quickly identify its creator. This is particularly important in today’s fast-paced digital world, where photos are frequently shared online.

7. Enhanced Client and Team Collaboration

Clear organization is vital to smooth the process when sharing an extensive photo library with a client or team. IPTC metadata allows clients to search for images based on keywords or descriptions rather than manually sifting through hundreds of files. This leads to quicker image selection and a more seamless collaboration process.

Conclusion

While organizing images with file names and folders can work for small collections, using IPTC metadata elevates your workflow to a professional level. It provides consistency, powerful searchability, standardized organization, and intellectual property protection—all in one comprehensive system. By embedding this information into the image file, you’re future-proofing your photo organization and making your work more accessible to clients and collaborators.

Caption: Bill Clothier, left, and Gary Dichtenberg, right, join other supporters of Harris and Waltz as they hold signs and wave to passersby at the intersection of Alpharetta Hwy and Holcomb Bridge Road in Roswell, Ga., Sunday, Oct. 13, 2024. Various subgroups gathered for a sign-waving event from 11 a.m. to 1 p.m. to promote their candidates before the upcoming election.

This morning, on her way to work, my wife Dorie called to give me a heads-up. She had spotted a crowd of about 30 to 50 Harris/Waltz supporters gathering at the corner of Holcomb Bridge Road and Alpharetta Highway. Since it’s just a short distance from our house, I knew I had to check it out. I grabbed my gear, put on my photojournalist hat, and set out to capture the event.

As a contributor to ZUMA Press, one of the largest independent press agencies, I had the opportunity to take some photos of the street campaign and quickly moved them to the wire service. You always feel satisfied when you see your work on the ZUMA Press homepage, knowing it’s being marketed to media outlets worldwide.

The Ethics of Photojournalism

When I say I “put on my photojournalist hat,” I’m talking about more than just picking up my camera. A lot goes into making sure the coverage is not only professional but ethical. As a member of the National Press Photographers Association (NPPA), I hold myself to the highest standards of journalism ethics.

Here are a few key ethical considerations I kept in mind while covering this event:

• Accuracy and Context: It’s essential to ensure that the images I take accurately represent the event without distorting the facts. Whether the crowd is large or small, it’s important to frame the shot in a way that tells the story truthfully.
• Independence: Staying neutral is key. I’m not there to support any political candidate or push a particular narrative. My goal is to document what is happening, without influencing or interfering with the event.
• Respect for Subjects: Even in public spaces, I remain respectful of the individuals I photograph. I ensure that my actions don’t infringe on anyone’s dignity or privacy.

For anyone interested in the specific guidelines, NPPA’s Code of Ethics is a great resource and serves as a constant reminder of the responsibility we have as visual storytellers.

Crafting the Visual Story

When it comes to capturing a political event like this, my goal is to shoot a variety of images that can give viewers a comprehensive sense of what it was like to be there. This is something I often talk about in my blog.

Here are some of the different types of shots I typically focus on during events like this:

• Wide Shots: These provide a sense of scale and show the crowd in its entirety. Readers or viewers need to understand the size and energy of the event.
• Medium Shots: These are great for capturing the dynamics between the participants, like small groups talking, handing out signs, or engaging with passersby.
• Detail Shots: Whether it’s a close-up of a campaign button, a sign, or a passionate expression on someone’s face, details help to humanize the story and draw people in.

Each of these shots plays a role in telling the overall story. It’s not just about the crowd size or the location; it’s about the people, their motivations, and their engagement with the event.

The Importance of Captions

A photo without context can easily be misinterpreted, which is why writing strong, accurate captions is a critical part of the job. Captions should provide:

• Who: Identify key individuals in the frame, if possible.
• What: Describe what’s happening in the scene.
• When: Date and time are crucial to help provide context.
• Where: Mention the location, especially if it’s relevant to the event.
• Why: If relevant, provide insight into why the event is taking place.

For example, if I take a photo of a group holding signs, the caption might read:

“Supporters of the Harris/Waltz campaign gathered on October 13, 2024, at the corner of Holcomb Bridge Road and Alpharetta Highway in Roswell, GA, to rally support for their candidates ahead of the upcoming election.”

Writing captions with care ensures that the images maintain their journalistic integrity and are more likely to be used by reputable outlets.

Conclusion

Covering the Harris/Waltz Street campaign near my house today was another reminder of the importance of ethical, responsible journalism. It’s not just about the photos I take, but about how I take them and how I present the story to the world.

Reflecting on the images I captured today, I’m reminded of my unique privilege to document moments like this and share them with a global audience. Every event tells a story; as a visual storyteller, it’s my job to tell it truthfully and ethically.

Storytelling is at the heart of meaningful communication. Whether you’re working for a nonprofit, a business, or a community organization, a well-produced storytelling video can amplify your message and connect with your audience profoundly and emotionally.

In this post, I’m excited to walk you through the critical steps in producing a storytelling video for your organization. These steps are based on years of experience helping organizations craft stories that change lives. Check out the video embedded below for a more in-depth look!

1. Know the Story
Before the cameras start rolling, you must understand the organization’s heart. What is their mission? Who is their target audience? And most importantly, what story needs to be told to move that audience?

Taking the time to research the organization’s core values and message is essential. This step will guide the rest of the production, ensuring the video feels authentic and focused.

Key Questions to Ask:

• What is the organization’s mission and vision?
• Who are they trying to reach with their story?
• What is the message that will resonate most with the audience?

2. Pre-production Planning
Planning is where the magic starts. You’ll need to create a detailed outline or script, figure out who the key people in the story are, and determine where and when to shoot. A smooth pre-production process sets the tone for the entire project.

Considerations for Pre-production:

• Craft a story outline or script that aligns with the organization’s message.
• Identify the key individuals whose stories will be shared.
• Plan logistics: schedule the shoot, book locations, and gather necessary equipment.

3. Capture Real Stories
Once filming begins, it’s time to focus on authenticity. Real stories from real people are what makes storytelling videos powerful. Instead of scripting every line, encourage your subjects to speak from the heart. Their personal experiences are what will resonate with the audience.

Tips for Capturing Authenticity:

• Let the subjects share their stories naturally—don’t force them into a script.
• Create a relaxed environment where people feel comfortable sharing their experiences.
• Capture emotion through candid, real-life moments.

4. Use Visuals to Enhance the Story
Visual storytelling goes beyond just recording people talking. The environment, lighting, and supporting footage add to the story’s emotional impact. Think about how the visuals can enhance the narrative.

Visual Elements to Consider:

• Show more than just talking heads—film the environment, the work, and the people in action.
• Use thoughtful lighting and composition to emphasize the emotional tone.
• Capture different angles and scenes to create a visually engaging story.

5. Craft the Sound
Good sound design and music are critical to making the story come alive. Clear audio ensures your message is understood, while carefully selected music can set the emotional tone without overpowering the story.

Sound Considerations:

• Use high-quality audio equipment for clear dialogue.
• Choose music that supports the story’s mood and helps evoke the right emotions.

6. Weaving the Story in Post-production
In the editing phase, you’ll bring all the elements together. The pacing of the video, how the shots flow into each other, and the placement of interviews and supporting visuals all contribute to compellingly telling the story.

Editing Tips:

• Focus on pacing that keeps the viewer engaged.
• Think about how each visual and audio element serves the overall story.
• Don’t be afraid to trim footage if it distracts from the core message.

7. Deliver with Purpose
Every storytelling video should have a clear purpose. Whether raising awareness, inspiring action, or educating the audience, the video must lead the viewer toward a specific goal.

Final Steps:

• Make sure the video aligns with the organization’s overall goals.
• Add a solid call to action—this could be a prompt to donate, get involved, or learn more.

Conclusion
Producing a storytelling video is about more than just putting footage together—it’s about connecting with your audience on a deeper level and communicating a message that can inspire change. By following these steps, you can create videos that leave a lasting impact on both the organization and its audience.

Check out the embedded video below for a behind-the-scenes look at the storytelling process and to see these tips in action. Happy storytelling!