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Author: Stanley Leary

Most companies know the value of a good story, but do not know how to tell their own story. Leary has a process to find and tell stories that communicate how they change lives, so that their companies grow again. Some of his clients include Chick-fil-A, Newell-Rubbermaid, Coke, Georgia Tech, and The Carter Center. Leary’s work has taken him across the United States and beyond — to Chile, Peru, Burkina Faso, Canada, France, Ghana, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Portugal and Romania. The experiences of this award-winning communications allow him to engage audiences with storytelling that builds organization’s brand. His U.S. clients find that ability translates into making their messages cross-culturally relevant with diverse American audiences and within the mainstream media. Prior to forming his own company, Leary worked on staff for The Hickory (N.C.) Daily Record and theCOMMISSION magazine in Richmond, VA. For nine years he was on staff with PR team at Georgia Institute of Technology, Atlanta, Ga. Leary is also a teacher. He enjoys sharing his expertise with others. He has taught storytelling and brand building at Grady College of Journalism and Mass Communication, University of Georgia, Athens, Ga.; The University of the Nations, Kona, Hawaii; Reinhardt College, Waleska, Ga.; Berry College, Rome, Ga.; Portfolio Center, Atlanta, Ga.; and Dallas (Texas) Baptist University. He also has been a guest lecturer at World Journalism Institute, Washington, D.C.; Southwestern Photojournalist Conference, Fort Worth, Texas; Art Institute of Atlanta, Ga.; American Society of Media Photographers. Atlanta (Ga.) Chapter; and the Southeastern Photographic Society, Atlanta Ga. Clients often contract him to teach their staffs to become more visually effective in building their brand. Leary lives in Roswell, Ga., holds degrees in social work and communications, and is married to Dorie Griggs. They have three children.
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Walter Cronkite’s Warning and What It Means for Organizations Today

Walter Cronkite’s Warning and What It Means for Organizations Today

by Stanley LearyJune 17, 2026June 17, 2026

For decades, organizations relied on newspapers, magazines, radio stations, and television networks to help tell their stories. If a business launched a new service, a nonprofit started a new program, or a ministry made an…

Every Leader Should Go Through “Media Training”—Even If You Never Face a Camera

Every Leader Should Go Through “Media Training”—Even If You Never Face a Camera

by Stanley LearyJune 14, 2026June 14, 2026

Billy Darling, left, on lead guitar, and Devron Hooker on bass perform with Electric Soul at Guston's Grille in Woodstock, Ga., on Saturday, June 13, 2026. The band's performance of classic rock favorites drew a…

More Than a Car Show: Building Community One Conversation at a Time

More Than a Car Show: Building Community One Conversation at a Time

by Stanley LearyJune 7, 2026June 7, 2026

This weekend I had the privilege of serving as the official photographer for Roswell Cops N Cars, an event hosted by the Friends of Roswell Police Foundation in partnership with the Roswell Police Department. On…

Your Brand Is Too Important to Hand to the Cheapest Person With a Camera

Your Brand Is Too Important to Hand to the Cheapest Person With a Camera

by Stanley LearyJune 5, 2026June 5, 2026

"We have a college student who takes great photos." I hear this all the time. And sometimes it's true. That college student may be talented, enthusiastic, and capable of making a few outstanding photographs. But…

The Secret to Finding Great Stories: Learning How to Listen

The Secret to Finding Great Stories: Learning How to Listen

by Stanley LearyJune 2, 2026June 2, 2026

Last week, while teaching at the School of Photography with YWAM Dunham in Quebec, one of the students, Sandrine Frédéric, asked me a question that many beginning storytellers wrestle with: "How do you interview someone?"…

The Moment It Clicks: Why I Keep Teaching Photography After 20 Years

The Moment It Clicks: Why I Keep Teaching Photography After 20 Years

by Stanley LearyMay 29, 2026May 29, 2026

This past week, I had the privilege of teaching studio lighting and business practices to students in the School of Photography at YWAM Dunham in Quebec, Canada. While photography is often associated with cameras and…

Clamshell Lighting: My Favorite Setup for Fast, Flattering Headshots

Clamshell Lighting: My Favorite Setup for Fast, Flattering Headshots

by Stanley LearyMay 27, 2026May 27, 2026

On May 26, while teaching at the School of Photography with Youth With A Mission (YWAM) in Dunham, Quebec, Canada, I spent time showing students one of the most practical lighting setups I know: clamshell…

The Most Rewarding Part of Photojournalism Isn’t Publication

The Most Rewarding Part of Photojournalism Isn’t Publication

by Stanley LearyMay 21, 2026May 21, 2026

When I first started as a student photographer at East Carolina University, I quickly discovered that I loved working for the newspaper more than the yearbook. The yearbook was beautiful. It had higher production quality…

Why My Best Photos Started With Better Questions

Why My Best Photos Started With Better Questions

by Stanley LearyMay 20, 2026May 20, 2026

When I started my professional career as a photojournalist for The Hickory Daily Record in Hickory, North Carolina, in 1984, my job was pretty simple. I took photographs and gave the reporter enough information to…

The Most Important Storytelling Question: “So That…”

The Most Important Storytelling Question: “So That…”

by Stanley LearyMay 13, 2026May 13, 2026

I often draw on communication principles from the Bible, not just because I’m a professional storyteller, but because faith has shaped much of my life. I grew up in a pastor’s home. I later attended…

The Story Isn’t About You. It’s About the Audience.

The Story Isn’t About You. It’s About the Audience.

by Stanley LearyMay 8, 2026May 9, 2026

One of the hardest lessons for organizations to learn is this: The stories you most want to tell are not always the stories your audience most wants to hear. That can feel frustrating, especially when…

Why I’m Using On-Camera Flash Outside for Newspaper Photojournalism

Why I’m Using On-Camera Flash Outside for Newspaper Photojournalism

by Stanley LearyMay 6, 2026May 6, 2026

Mark Romzick, president of the Upper Chattahoochee Chapter of Trout Unlimited, carries his coat back to the car as the day warms up. Romzick said, “I love fly fishing, and this is a way to…

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