Nikon D5, Sigma 35mm ƒ/1.4 DG Art, ISO 2500, ƒ/3.5, 1/100

Faith Peppers, the director of public affairs and chief communications officer for the University of Georgia College of Agricultural and Environmental Sciences, recommends that communications professionals ask themselves, “What do you want to be known for?”

Peppers says that she often hires for a character and may also consider if someone has particular skills like storytelling.

Listen to her advice here: