When Alvin Toffler’s book Powershift hit the shelves in 1990, I was one of the many who picked it up, read it with curiosity, and wondered what the future might hold.

Toffler made a bold claim: the balance of power would shift — not through brute force or sheer wealth, but through knowledge. Whoever controlled information would ultimately control the future.

Although I understood what he was saying at the time, I honestly had no idea how to apply that insight in my own work. I was focused on journalism, storytelling, and communication. Those were important, sure, but it felt like the “big powers” (media giants, government, corporations) still owned the narrative. It was hard to imagine a world where individuals, small organizations, or nonprofits could wield significant influence.

Fast forward to today — and I can see how much Toffler got right.

The rise of the internet, social media, smartphones, and AI has leveled the playing field. Today, a small nonprofit with a compelling story can reach a global audience. A business owner can build a brand with nothing more than a good story and a smartphone. A storyteller can influence culture as much — and sometimes more — than a billion-dollar company.

And this is where my work, and the work of so many others like me, comes into play.

As a storyteller and brand builder, I help organizations—whether businesses, nonprofits, or faith-based groups—find and share their stories in a way that cuts through the noise. Today’s world is inundated with messages, yet people still yearn for authentic, meaningful connections.

That’s why the skills of journalists, photographers, filmmakers, and communicators are more important than ever.

• We help organizations clarify their message.
• We help them connect emotionally with the right audience.
• We help them build trust — the real currency of influence today.

In this new Powershift reality, it’s not enough to have information. It’s about how you communicate it — visually, emotionally, and strategically.

Organizations that understand this will thrive. Those who don’t will find themselves lost in the noise.

I’m grateful that Toffler’s book planted the seed all those years ago, even if it took the world— and me —a little time to realize its meaning entirely. Today, I get to help others navigate this new world, crafting stories that inform, inspire action, and build lasting impact.

If you’re an organization looking to build real influence, know this: You don’t just need more information.

You need a storyteller.

You need someone who understands the true power of communication in today’s world.

And I’m here to help.