My daughter dressed up for Halloween this year as Alice: Madness Returns..

Not a day goes by where I am not hearing or reading some photographer complaining about the new normal for the industry.

What is the new normal?

Here is a list of some of the changes that impacts the industry:

• Instant results – Today the digital camera gives unprecedented quick feedback to the photographer. Before digital you had to wait at least 90 seconds to see an image you just took. Polaroid camera let you create a quick print.
• Auto focus – The biggest area this has impacted in my opinion has been sports. It wasn’t that long ago when you had to know how to follow focus to get an in focus photograph of action sports.
• Matrix Metering – The earliest SLR cameras didn’t have meters built in. Later when they were built in the photographer still had to know how to use it because just pointing at a scene would not give you consistent results. Today’s matrix metering TTL systems allow the camera to take multiple readings through the lens and using very complex algorithms giving extremely accurate exposures. Each time a new camera is introduced, it appears to be even more accurate than the previous generation.
• TTL Flash – We have come a long way since in the days of Matthew Brady where they had to use flash powder to take a photograph in low light situations. You can now control unlimited number of hotshoe flashes within the camera. The accuracy isn’t quite as good as matrix metering is with available light, but this is so much better than we have ever experienced.
• YouTube – Today if you want to know how to photograph just about anything you can search for it on YouTube and there will be many videos teaching you how to do this for free.  There are almost no secrets any more that give some photographers an edge over their competition.
• Online Photography Databases – Flickr is just one example of online database that you can search for photos at incredibly low prices or even for free to use. You can upload images and if you do a good job with key wording your images are visible to the world. In the past you had Stock Photography Agencies that you had to use. The agencies would push those photographers whose images typically sold well. They didn’t have the time or resources to put just any photos into the system for consideration.

It is very easy to complain about your situation. It is easy to talk about how some people are causing you to loose business.

Photographers need to wake up and realize every business is going through this today. Just look at how many professions are almost gone due to the invention of the personal computer. How many secretaries lost their jobs in the 1980s and 1990s when it first came out?

The United States Postal Service has been crippled due to email. We no longer need them to send a letter to someone.

Why stop whining?

1. Complaining about your work is excusing yourself from responsibility. You are only convincing yourself it isn’t your responsibility and no one else.
2. You are annoying everyone. You may find yourself being defriended on Facebook or just not knowing they are no longer paying attention to you.
3. You are wasting time and being nonproductive.

This is a Habitat for Humanity volunteer helping a family improve their situation with affordable housing.

Take charge of the situation

1. Look for solutions – Blowing off a little steam is OK and even healthy to do. Learn to roll with the punches. You need to focus on talking through a situation to look for solutions rather than just talking in circles.
2. Be the hero and not the victim – When you are feeling frustration remember it is rooted in fear. What are you afraid of? Once you have identified your fear it is much easier to then to address what you need to do to overcome this obstacle.
3. Count to ten – When you feel that urge to complain, stop and look for a solution.

Pray

The American theologian Reihold Niebuhr wrote the Serenity Prayer that was later adopted by the Alcoholics Anonymous and I recommend for Whiners.

God, grant me the serenity to accept the things I cannot change,
The courage to change the things I can,
And the wisdom to know the difference.

According to a University of Wisconsin-Madison sociologist, 75 percent of Americans who pray on a weekly basis do so to manage a range of negative situations and emotions — illness, sadness, trauma and anger.  What is often happening with people who pray is they are considering another point of view. In the case of prayer they are considering God’s perspective.

If you are unwilling to acknowledge that your perspective is limiting, then you may never get over whining.

Stanley teaching lighting to students in YWAM School of Photography in Kona, Hawaii.  Photo by Dennis Fahringer

The first 20 years of my career I worked on staff of a communication team. I started first working in newspapers where we had a daily deadline. I then went to work for a magazine where we covered similar stories that I worked on in newspapers but our deadline was monthly.

I then worked for a university where we had weekly newspaper and a few magazines that I shot stories.  I was juggling many different deadlines those days.

Everyone I worked with on those publications was a professional communicator. While some were more word people and others more visual, together we were all trying to tell stories in ways that were compelling and drew our audience into the story.

Today, I work mainly with business people who are not professional communicators. There is a major difference in the conversations than with the professional communicators.

Defining the project

Working on a newspaper, I always knew what the story was about before I showed up to cover it. I knew when I was sent to cover a hard news story like a fire that I was to capture the who, what, where, when, why and how parts of the story. Also, it was running in the newspaper the following day.

I had to have one photo that could tell most of the story, because often that was the only space available. I was always shooting every assignment like a photo story, so if they had room they could use more photos to tell the story.

When I get a phone call or email requesting my services from a businessperson rarely is the project defined as it was when I worked in the media.

Questions for the client (sample)

• What do you need covered?
• What is the goal and purpose of the photos?
• Where will these photos be used?
• What is the feel/mood you are going for with the project?
• Where and when will this take place?
• What do you need from me as a deliverable?
• When is your deadline?
• What is your budget?
• Who is my contact?
• Who do I send the invoice to?

My goal is to get on the same page with the client. Often they are not sure of what they need and looking to me for some direction.

Educating the client

This is not when you tell the client what you do and what they need to give to you, this is more about asking questions which help you and the client move towards the goal.

I am helping the client understand everything we need from them to make photos that not only they will be pleased with, but most likely have a good chance to be in my portfolio.

It is not being a photographer or educator, it is being both that leads to success.

After I establish what they would like ideally, I now must help them know what I need from them to help accomplish this goal.

I would call all this information gathering part of the Pre-Production part of the project. Sometimes this can be done very quickly in a five-minute phone call or other times we need a few meetings with a team to make it work.

What I am trying to establish before the work begins is a storyboard. I want to have in my mind what the finished product should look like. Sometimes we actually create a storyboard of a few images. I always have the picture in mind of what we are shooting for, before I take on the project.

It is very easy to take a storyboard and then work backwards to establish everything we need to make it work. We work out who will be in the photos. We work out what they should be wearing. We also establish what props and location we will use. We decide on the best time to do the photography.

We also know all the places we plan to use the photos, so we can be sure the files that are created digitally will work for each of those mediums, whether it is for web, print, billboards or video for example. Each of these will help us determine things like to shoot vertically or horizontal. Sometimes we need both and so we are prepared to shoot it both ways.

At the end of the Pre-Production process the photographer and client know all their roles. Who is responsible for being sure everything is in place.

Seeing is believing

I am always shocked at how many visual people fail to show their clients examples of what they are talking about. Go to your meeting with a few examples ready.

Send the clients examples after a meeting if a new idea or direction is taken that you were not prepared to have examples for at the time.

You need to build a small database of examples that could be on your laptop or iPad ready to show. The key is to have some sort of a way to put your finger on them quickly.

I have a document with links to all my videos and multimedia for example.  I also have a database which I can pull up a thumbnail of everything I have shot. I can search this pretty quickly to have examples in a meeting.

Conflict resolution

The first few jobs you do most likely you will forget to ask a question. This is where you will have to decide if you messed up. If you did then you may have to eat some costs to make it right with the client.

The best way to avoid these conflicts is to work with a mentor who can help revue your estimates. The best place to find someone like this is through a professional organization. I have bounced many of my estimates off of other American Society of Media Photographers (www.asmp.org) through the years.

You will get a client sooner or later that will push you to your limits. Some of these clients feel they have done their job when they have maximized the relationship with you on the project.

When they start making changes you can easily stop and listen to their request. Learn to say, “I am more than happy to make these changes for you. In order to meet your request I must _________________. Let me make the changes here to the estimate and have you sign off on this and lets make it happen.”

Sometimes I have to say that in order to just pop in and make a picture means that I may not have time to do the rest of the photos on our schedule. Sometimes I am saying this is additional work and I need to charge for that service.

The key to resolving the conflict is to articulate the situation and ask them what they would like to do going forward. You are letting them know how you are willing to resolve the issue and then they get to choose. Often the choice is a yes or no to making the changes.

Questionnaire

I recommend you creating a questionnaire that you have by the phone or something you could email to the client even to fill out. This is very important to ask all the right questions or you may have to be eating some costs later.

Today I have done this so many times that I am not even aware I am going through my list of questions. The conversation with the client feels like a conversation more than me filling out a form.

I am taking notes that I will refer to throughout our conversation and use later to help create my estimate.

Are you ready for the phone to ring?

You go to an event and if you are like everyone in the photo above you are all pointing your cameras in the same direction and at the same time.

By all means still get the “obvious shot.” What I want to encourage you to do is look beyond the main stage of an event.

Before this middle school orchestra concert all the students arrive early to get their instruments tuned.  Here I went to the area they were tuning and got really close.

Seth Gamba is the music teacher and the last time I saw someone tuning something like he is doing was early in my career. I watched the NASCAR pit crew use a screwdriver touching the block of a running engine to tune it by adjusting the timing.

Doesn’t this photo make you want to know what he is doing.  This is quite different than the obvious conducting shot.

Warming Up

While the students are getting their instruments tuned and warmed up, I roamed around and got in close for some photos that you have to look really close to see if this is the performance or practice.

All the photos above are taken before the performance. Occasionally you can see in the background things that wouldn’t be going on in the performance.  But look at how many look like a performance shot.

The hardest part during the performance is getting a good photo due to the angles you are limited to. Hey before hand I am walking all through the orchestra and taking photos.  Can’t do that during the performance.

During the Performance

One of the things that I notice in the performance shots is the musicians are looking for the conductor as compared to before he wasn’t around.

What will the 8×10 look like?

I get a kick out of seeing the iPad being used as a camera. I keep seeing and and thinking they are already seeing the finished 8×10 print.

But how did it sound?

[youtube https://www.youtube.com/watch?v=uXkTB170_1Q]
Dorie Griggs, my wife, operated the video camera from the bleachers while I was down front shooting. If you have read this far you might as well enjoy hearing them play. By the way my daughter does the first “scream” in the performance.

Color correction

I used the ExpoDisc to get a custom white balance for the best skin tones.  Here is another blog post on how I use it. 

Team RV performing at the Peachtree Dekalb Airport’s Good Neighbor Day Airshow

Core essentials to success:

1. Be honest and truthful
2. Deliver on your promises
3. Stay customer focused

Most people dislike salespeople who waste their time. Not being prepared with something of value and a purpose can make it more and more difficult for you to get appointments.

If you have done your homework you will be able to leverage the customers resources from within their organization.  To do this you must know their goals and objectives.

Just imagine starting your meeting with after studying your website and some of your companies materials I understand your purpose to be …  You can ask them if this is a good assessment. If you have done your homework you know you are on target.

I want to propose something today that will help you achieve this goal.  What I am proposing will help you and this is how it will benefit you.

If the customer decides to do business with you and you deliver as you have promised, you will be able to leverage this experience to get more business.  You are proving your trustworthiness.

Overtime you will build a reputation to get more customers, but also raise your awareness with your competition.

Zero-Tolerance

Every year 32 NFL teams compete for the Super Bowl Championship. All of these teams have the best football players they could find.

Last year the NY Giants did something different than other teams had done in the past. They brought in consultants who were not football players to help them win.

Team RV, the world’s largest air show team, provides an exciting and memorable performance that combines precision formation flying and formation aerobatics.

Afterburner the global leader in Flawless Execution℠, offers three strategic quality management solutions – Equip, Embed, and Empower, a set of business process improvement principles inspired by elite military professionals and military fighter pilots that revolutionize the way you look at and do business in today’s fast-paced environment. They took their fighter pilot training and helped the NY Giants understand it isn’t about trick plays or new plays, it is about executing the plays flawlessly that will set you apart.

Many photographers I know are very much like their NFL counterparts.  They continuously are working on their skills to improve them. Just like some of the NFL teams that never are making it to the Super Bowl are photographers who are a struggling franchise.

Last year’s Super Bowl Champions are put under the microscope of all the other teams. They look for things to copy and look for weaknesses to exploit.

When you do things right it doesn’t become easier, sometimes it becomes harder.

Very Old Example

Many years ago there was this guy that rose to be one of the greatest leaders of all time.

Here are some of the things he did:

1. Healthy Diet—As a very young boy he was eating very healthy and avoiding junk food.
2. Remained pure and spotless—He was a gentleman all his life
3. Knowledgeable and easy to understand—he was well educated and also was an excellent communicator
4. Servant’s Heart—lifted up others around him

The political leaders of the day found out about his skills and had him as part of their leadership team.

He rose to such prominence that it infuriated many who wanted that power. These people spread rumors. They told lies about him in order to tear him down so they could get his job.

He was fired and thrown in jail for things he never did.

He would get out of this situation and rise again to the leadership teams only to have this happen again and again.

The reason he continued to rise is he didn’t become vengeful.  He continued to be honest and truthful. He delivered on his promises and he was focused on being a servant.

By the way the name of this guy was Daniel and you can find him in the Bible.
The men chosen to serve the king were …

“in whom there was no blemish, but good-looking, gifted in all wisdom, possessing knowledge and quick to understand, who had ability to serve in the king’s palace.” (Daniel 1:4)

The US Army Silver Wings from Fort Benning.

Grow your business

Remember that to grow your business is not just about finding the newest thing, however this is important to know, it is your flawless execution of doing the small things right every time.

Don’t promise what you can’t deliver. WOW them by giving them something more. Be careful not to tell them everything you are going to do. Be sure you can go above and beyond their expectations.

Ask good questions and do all you can to get to know your customer. When you do this you will be thinking of ways to help them even when you are not technically working on their account.

Are you overestimating your trustworthiness with your customers? Research shows that customers don’t trust their vendors as much as vendors think they do.

While you may do everything perfectly, many other vendors will not. Because you are a vendor you are often tarnished by their performance. They don’t want to get burned.

Be sure you help your client know your value. You need to find ways to show them how you are helping them. Sometimes this is entering your work into competitions and showing them it is winning awards. Sometimes it as simple as asking them if their sales went up after the campaign you helped them with.

If sales went up compare this to past campaigns.  Let them know you care about results as well as they do.

Shoppers in Savannah, Georgia.

Now we have heard of shopping tips and here are some just as a reminder:

1. Plan your spending and avoid impulse buys
2. Don’t grocery shop when you are hungry
3. Larger is not always cheaper and smaller isn’t always cheaper
4. Buying emotionally because you deserve something is dangerous
5. Buy things before you run out—this allows you to shop for sales cycles

These tips and more are given to help people control their spending and stay within their budget.  When you are able to live being debt free you discover a peace about life that is missing when you are always just one paycheck from homelessness or bankruptcy.

When you help people make a wise investment, you are looking out for them as a customer. You need to know all the shopping tips for customers, so you don’t fall into making mistakes.

Ye Ole Fashion Ice Cream in Charleston, SC. People love to buy ice cream.

1. Not knowing your product
2. Not knowing your competition
3. Selling without establishing the needs of the customer
4. Failing to qualify a lead
5. Neglecting to collect customer data
6. Going to market too soon with product
7. Tunnel vision on the BIG sale client

When you have bills to pay you can become the desperate sales person. This is why it is recommended that you have enough money in the bank to pay your bills for the next six months.  This cushion can help keep you relaxed and better at closing the deal.

People love to eat out and find their favorite places like Kona Taeng On Thai located in Kailua-Kona, Hawaii.

1. Face-to-face: More important than ever is the time you actually see a customer or prospect in person.
2. Find something in common. When you do find something in common this can help relax everyone.
3. Use YouTube or Vimeo. You can post short videos where you talk to people and give them some tips. This helps to give you visibility, credibility and worldwide exposure.
4. Blog. Create a blog and give a tip to help your customers. You need to do this regularly and a minimum of once a week is a good starting point.
5. Actively listen. Just listening to someone to help you find a quick way to sale your product is a mistake. I listen to what they see their long-term and short-term goals are for their business. If you are actively listening you will be asking clarifying questions that show your interest, but are helping you understand their problems. Their problems are opportunities if you have a way to solve them.
6. Become a partner. You should be helping them see you as someone who is part of their team to help them achieve their goals. When you are helping them achieve their goals you will be achieving your goals as well.

Shoppers taking a break in Savannah, Georgia.

When the salesman is pitching the “Value-Added” concept, there is an assumption. The words assume you have to buy something in order to get the value.

This idea is totally dead today in sales. To compete today you have to establish value before the sale.

One of the ways restaurants and other food establishments establish value is in sampling of their food.  But no matter your industry you have to establish in some way your value before the purchase and not something “Value-Added” later after the purchase.

Sampling

One great example of how music recording artists sale their music is to look on iTunes.  Notice you can preview the music before you buy.  They are establishing value before the purchase.

In visual communications it is very easy for the designers, videographers and photographers to have enough work to keep them busy that is not worth showing anyone for future work.

I had a lady come up to be at a party this weekend and talk about wanting understand how to get more business.  She was a designer working for a small agency. I talked to her about what she was doing.

She said what most of us in the business complain about. The work they are doing is not portfolio worthy. She was concerned the longer she stayed at this job the harder it was going to be to get any other job later.

To get a job in the arts you must show the work they will hire you to do.

Personal Projects

The solution is basically a personal project. This is when you do a project the way you think it should be done for yourself. At the end of your project you will have something to show that establishes your value to the customer.

Projects will most likely involve others and I recommend finding an organization to work with, because you can trade out your work for access.

You can do it pro bono or maybe work a deal where they contribute to the costs. Your purpose is to create a body of work that will show what you can produce.

The key if doing work that someone can use is for you to truly have artistic control to show what you can do when given the opportunity. Free will help you maintain more control.

The more they foot the bill the more artistic control they deserve.

I went on a trip to Haiti and most of the time I was in a meeting.  Not very exciting, but nonetheless I was in Haiti.  This was many years ago and I just put together a quick slide show to show the photos to music.

http://www.stanleylearystoryteller.com/haiti/_files/iframe.html
Later after this slide show I explored using a digital recorder and added interviews on another project.

http://www.stanleylearystoryteller.com/Yucatan/_files/iframe.html
Now I was adding another layer to the services.  I wasn’t going to stop here I continued to add more value to my own personal projects.

I decided to create some tutorials with the computer that were then output as video.  Here is an example of this project:

[youtube https://www.youtube.com/watch?v=K5BR_5Zvoto]
I hope you are seeing the evolution. It takes time to continue to add value.

The key is to continually look for things that will give more tools to your clients to communicate their message.

I even explored and added to my tool belt 360º tours.

Click on the image for a Panoramic interactive image

I still wasn’t satisfied. I then went out and shot some video to add to the still images on my trip to Mexico to cover the coffee growers.

[youtube https://www.youtube.com/watch?v=Q9wmMSv3SoY]
WOW THEM!

If you want to get cool jobs then show your potential and your present customers what you want to do for them–don’t tell them.

I will give you a few key things that will make this work for you.

1. Find something you have passion about. 
2. Don’t do a story on something everyone is doing or has done
3. Be sure to show it the way their customers might use it. 
1. Put it in your blog
2. Create a DVD
3. Maybe create a coffee table book 
4. Show it as a magazine story layout
4. Know what you need to charge to do this type of work

I wanted to revisit the Photo Story in case you missed my earlier post and also just to give some photos to go along with each of the points.  Here is a link to that earlier post.

Here are the basic things to look for in a Photo Story:

1. Opener: Sets the scene for the story
2. Decisive moment: The one moment that can by itself tell the story
3. Details: Besides being like visual candy to the story, help often with transitions–especially in multimedia packages
4. Sequences: give a little variety to a situation
5. High overall shot: Gives a good perspective to how the elements all fit together
6. Closer: Besides the classic shot of the cowboy riding off into the sunset there are other visual ways to help bring the story to a close
7. Portraits: These photos are great for introducing the characters of the story

Just a nice moment where people are enjoying themselves at the event.

Stephen’s mother and sister are sitting at the table listening to the lady gesturing and in the background is Stephen.

Lane Alderman the senior pastor of Roswell Presbyterian Church.

Lane Alderman the senior pastor of Roswell Presbyterian Church.

Emily Wright Associate Pastor

How do you get the photo above and not the next one?

PowerPoint or Keynote

PowerPoint and Keynote presentations often take place in a dark room.  So if you use a flash, even just off camera you might end up with something like the photo above, where the screen is washed out.

If you are not careful you will end up with a silhouette as I have in this photo above. Hey that might work occasionally, but don’t you want to see the presenter at some point in your photos and their presentation?

Off Camera Flash using Zoom

In this photo here, with the man in the red vest, I put the Nikon SB-900 flash off to the side and zoomed the head to 200mm.  The Nikon SB-900 is on the PocketWizard Flex TT5 and on my camera is the transmitter which is the PocketWizard Mini TT1 with the AC3 to control the output of the flash.

While this is far superior to the first photo it can still be better.

Use a snoot on the hot shoe flash

In this photo you can see the speaker and the power point equally well. Now the people closest to the camera are in the back of the room where some of the fluorescent lights are on and giving that green cast.

I played with the exposure compensation on the camera and the flash.  For the photo where the best exposure works, I dialed the camera to -2 stops and the flash to +1 stop.  Since I am basically overriding the auto exposure of the camera and flash there really is no settings that will work exactly the same every time. It will for that room, but could fluctuate even then.  I just know to do a few test shots getting the settings the way I like them and then start shooting to capture moments.

I put over the SB-900 the LumiQuest Snoot to help keep the flash off the screen and only on the speaker.  It is just $23.95.

Here you can see the setup.  Now notice there are a few light leaks around the snoot kicking light back on the wall.  Not a real big deal for me in this situation.  However, it could affect you in another situation.  Just take some gaffer tape and wrap around the snoot covering that up if needed.

Nikon D4, ISO 1000, ƒ/5.6, 1/2000, 28-300mm

This past Saturday I drove up to North Georgia College in Dahlonega to photograph The Citadel playing them in Rugby.  Honestly I just don’t shoot a lot of Rugby.  I can probably count the number of times on both my hands.

There are a few things I knew from shooting football that I would do to insure good photos.

Nikon D4 Camera Settings:

• Auto ISO with lowest ISO set to 100 and highest to 12,800
• In Auto ISO I also set the minimum shutter speed to 1/2000
• Capturing the images as RAW
• Dynamic-area AF 21-point
• Continuous-servo autofocus (AF-C)
• Focus Tracking with Lock-On 4
• AF Activation Off (Focus is done with the back button and shutter is only fired with shutter button)
• 10 FPS and not 11 FPS.  At 11 only the first photo is focused.

Nikon D4, ISO 900, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

Lens Choice

• Camera #1: Nikon D4 with Sigma 120-300mm ƒ/2.8 and 1.4 extender.  This gives me a 168 – 420mm ƒ/4
• Camera #2: Nikon D4 with Nikkor 23-300mm ƒ/3.5 – ƒ/5.6

Nikon D4, ISO 900, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

Where to stand?

There are basically four sides to pick from.  I picked the sideline where the players are backlighted.  It is extremely important to use a lens hood or you will be getting lens flare.

The advantage I see in shooting with backlight is the contrast is dropped in the middle of the day. The players are rim lit, but you are not having the really strong bright area of the face with a strong shadow.

I am also watching my backgrounds.  The first photo, while a good moment, the background is distracting. Sometimes you cannot get a clean background. There are two things you can do. Use a shallow depth-of-field and pick an angle so the background is darker and cleaner. Maybe you pick an angle where the grass is predominate, or where the background is so much in the shade it goes dark.

Nikon D4, ISO 900, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

What I am looking for?

In Rugby you can only pass off to your team without advancing the ball. So you must pass in general backwards.  You can only advance the ball by running (most of the time) or by kicking.  Very similar to American football in tackling and running with the ball.  I wanted to show the competition rather than a guy all by himself running.

The major difference in Rugby and American football is just about the time they are getting tackled the players are often handing off to their team mates.

If they do go down they can hand the ball back to their teammates. I wanted to show how this is done in the photo below.

Nikon D4, ISO 1100, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

Even in sports expression counts

Occasionally even the flexing of the muscles can help communicate the effort of the athlete. The key to this success is being ready, because it is up to the athlete to make the effort and you then can catch it.

Nikon D4, ISO 1000, ƒ/5.6, 1/2000, 120-300mm ƒ/2.8 with 1.4 extender.

My suggestion is to shoot some shots when the teams are warming up.  See which side of the field gives you better light on the athletes.  See what combination of lighting and background works the best and then choose this side of the field for most of the game.  You can mix it up if you like, but the point is to get the best light to capture the action and the expressions of the athletes.

When I teach lighting I start first with just one light using a grid. After teaching about getting the proper exposure, I encourage my students to not move the light, but for them to move and walk around the subject and make photos. This is one of the examples I used when teaching this concept of them moving in relationship to the subject and how the light looks different. We need to do this with role models as well. Look at them from many directions to really learn from them.

• Sustainable business model. I want to have as my role model those photographers who are able to pay all their bills and are not in debt. I also prefer that they are able to support more than just themselves.  They do not have to have children, but I want to see a business model that could support them.
• People person. I want my role model to give honor, dignity and respect to all they come into contact with. I do not believe a jerk is something I need to emulate to be successful. 
• Balanced life. Workaholics is not what I want to follow. I want to know how to work hard and play hard. I respect those with strong families and friends in their life.
• Professional level work. I want to see work that is professional standards. I am also interested in seeing a consistency in their work. Having some outstanding work is good, but what is disappointing is someone who produces poor work too often.
• Servant’s heart. I really like following those photographers who give back. They serve as mentors or are involved in their professional organizations and even their community. I am not a fan of those who are greedy and it is all about them.

I do learn a great deal from other photographers, but that doesn’t mean I want to emulate them. I even study them and their work, but not all these become my role model–but I do learn from them.

What I learn from photographers that I would not consider role models:

• I learn a new technique. 
• I have discovered from one of the photographers how to carry a set of clothing that you can ask people to wear to improve the photo.  One thing I thought was cool was the coveralls he carried to factories. He would put workers in red, yellow or blue coveralls and this helped tremendously give a pop to the photo.
• Learned how to trigger off camera flash using a new technology.
• How to use remote cameras.
• Negotiating skills. I have learned from many photographers how to do a better bid for jobs.
• Gear choices. I have learned about camera bags, lighting kits and more from photographers.
• What not to do. 
• I have watched many “famous” photographers kill a kid’s enthusiasm by not giving them the time of day when they were trying to talk to them.
• How many photographers will use foul language when talking to a group. My comedian friend Jeff Justice helped me to realize this from his comedy workshop. He will not allow foul language when they give their performance at The Punchline” because if you cannot be funny without it using it will not make you funny. Also, his most successful students thank him because this helped them get on TV.

Summary

Just because you think someones photography is great or the places they are going is something you want to do–be very careful before making them a role model and start copying them. Don’t be an adolescent and get all caught up in their looks for instance. Look for the mate–the total package.

You need to separate the photographers who are being held up as leaders from those you make as a role model (LIGHT) and those who you can glean things from (DARK).

• Time of Day
• Weather
• Time of Year

Dawn — this is the 20 to 30 minutes before sunrise. The light at this time of day has a blue color cast to them. Also, there are really no shadows to contend with in the photos.

Morning — The light can still be pretty good at this time of day. The sun is up and can still shine on a person’s face so that you can still see their eyes and the color is more neutral.

Midday — This is when the sun is directly overhead. The dyanamic range is great and therefore your photos are more contrasty. You either expose for the highlights and the shadows are black or you expose for the shadows and the highlights are blown out. It is very difficult to find a middle exposure to hold it all together. Since the light is directly overhead more often people’s eyes are in the shadows and you often loose the detail of the eyes. You need fill flash to show people’s faces at this time of day.

Afternoon — Very similar light to the morning, but a little warmer due to the atmosphere being warmed up through the day.

Sunset — You need to know the time of sunset to maximize the Golden Hour before the sun disappears below the horizon. The reason you see a lot of silhouettes of people and sunsets verses sunrises has more to do with people being awake.

Dusk — I like to shoot architecture at this time of day, because you can put your camera on a tripod

Weather

Time of Year


There really isn’t a “best” time of year to photograph. However, my favorite time of year is the fall.  I love the cool weather and all the color in the leaves. I also like the fall since there are more high pressure days, which translates into less stuff in the air making it where you can see further on clear days.


Fall

Spring

Summer

No matter the time, as long as you have light you can make photographs.  Sometimes shooting at the time of day many avoid will make your photos different. My suggestion is to always try and shoot the Golden Hour when you can outside and then look for other opportune moments to capture people and places in the best light for them.