During the pandemic, Stanley set up and interviewed Chiropractor Dr. Charlie Weiss of Holcomb Bridge Chiropractic in Rowell, Georgia.

Nonprofits often struggle to decide between using volunteers or hiring professional communicators such as producers, photographers, and videographers. While it may be tempting to use volunteers to save money, relying on professionals can significantly impact the effectiveness and sustainability of a nonprofit’s mission, especially regarding communication strategies.

Why Nonprofits Should Use Professionals in Communications:

1. Impactful Storytelling: Professional communicators bring a high level of expertise in crafting stories that resonate emotionally with audiences. This is critical for nonprofits, as compelling stories help donors connect with the cause more deeply. Organizations like Charity Water have used professional storytelling to engage supporters with authentic, emotionally charged narratives, which have led to higher donor trust and more significant contributions.
2. Consistency in Branding: One of the critical aspects of maintaining donor trust is having a consistent and professional brand image. Volunteers, while passionate, may not have the experience needed to maintain uniform messaging across platforms. Professionals are trained to handle multi-channel strategies and create brand guides that ensure the nonprofit’s identity is cohesive, which enhances long-term donor relationships​.
3. Efficiency and Focus: Professionals are equipped with the tools and knowledge to handle the complexities of media production efficiently. From pre-production planning to post-production editing, they streamline the process, ensuring deadlines and resources are effectively utilized. On the other hand, volunteers may lack the necessary time and expertise, leading to delays and suboptimal outcomes.
4. Audience Engagement: Nonprofits need to engage their supporters through various media channels. A professional photographer or videographer can capture high-quality content that tells a story visually, engaging audiences in ways that statistics alone cannot. This engagement often leads to higher donations, as supporters can see the direct impact of their contributions.
5. Avoiding Risk: Without trained professionals, nonprofits risk producing content that could be perceived as amateurish or even misleading. Poor-quality media can damage a nonprofit’s reputation, making it appear untrustworthy. Moreover, volunteers may not always understand the nuances of sensitive storytelling, which could inadvertently lead to legal or ethical issues, further undermining the organization’s credibility.

Risks of Not Using Trained Communications Professionals:

• Brand Dilution: Inconsistent messaging and visuals can dilute the nonprofit’s brand, making it harder to differentiate from competitors. Without professional oversight, the organization’s voice may lack clarity, causing confusion among supporters and stakeholders.
• Lost Donor Engagement: Volunteers might need to gain the skills to create media that effectively capture the attention of potential donors. This could result in less engagement on social media, fewer website visits, and, ultimately, a decline in fundraising​.
• Long-term Costs: While volunteers may seem cost-effective initially, the long-term costs of ineffective communication—such as lower donor retention or decreased fundraising—can outweigh the short-term savings. Correcting poorly executed media projects can be more expensive than getting it right the first time with professionals.

Conclusion: For nonprofits, communication is more than just delivering a message; it’s about connecting with donors and supporters. Hiring professional photographers, videographers, and producers ensures this communication is done effectively, increasing monetary donations and volunteer involvement. While volunteers are invaluable in many areas, the role of skilled professionals in nonprofit communications should not be underestimated, as it is a crucial part of building a sustainable and prosperous organization.

With over two decades of experience organizing the Southwestern Photojournalism Conference and creating mission Storytelling Abroad Workshops, I’ve seen firsthand professionals’ vital role in nonprofit communications. From 1990 to 2024, I worked with both amateurs and professionals, particularly in mission photography. Through this, I firmly believe that organizations should prioritize hiring professionals for storytelling, especially for projects to raise funds or build public engagement. Professionals bring expertise, consistency, and the ability to craft impactful narratives. Once these critical stories are in place, volunteers can work alongside them, learning and contributing to internal projects. This approach ensures the highest quality in external-facing communication while nurturing the next generation of storytellers.

Capturing the journey of resilience and growth: Hannah Strayer interviews Samweli Chacha in front of the home he built through hard work and dedication to farming. With the invaluable support of Apollo Mazengo, Samweli’s agriculture teacher, this conversation is made accessible through Swahili translation, showcasing the power of education and community.

I first met Hannah Strayer in 2015 during our Storytellers Abroad Missions Multimedia Workshop in Romania. At the time, she was already deep into her missionary journey. Hannah had a passion for photography, and this workshop introduced her to the world of storytelling, where words and visuals come together to create compelling narratives.

Her enthusiasm for storytelling led her to attend several more ABWE’s Storytellers Abroad workshops, traveling to places like Nicaragua, Peru, and Togo. With each experience, Hannah grew in her craft, eventually attending language school to learn French in preparation for her move to Togo, West Africa, where she would serve as a full-time missionary media specialist.

However, Hannah didn’t join a large missions team with on-field mentors. To continue improving her skills and gaining valuable feedback, she kept participating in more workshops, working closely with coaches who helped refine her storytelling abilities.

One of the stories we worked on in Tanzania revolved around a key challenge facing missionaries there: securing visas from the government. A vital part of that solution was the new farm established by the local missionary team. The farm helped with visa renewals and trained pastors in farming techniques, providing them with the tools to support their families while leading their churches.

One of the pastors we featured was Samweli Chacha, who attended The Biblical Center for Pastors. He was thrilled to discover the bonus of learning agriculture alongside his studies. His story is familiar in Tanzania, where many pastors are called to lead churches with little formal education. Often, pastors need a secondary job to support themselves, and without proper income, they may have to abandon their role in the church to care for their families.

Samweli’s story is a testament to the holistic approach the missionaries are taking—addressing both spiritual and financial needs.

Watch the video to see how these efforts are making a difference for Samweli and other pastors striving to serve their communities in Tanzania.

Alicia Sparkman and Jordan Timpy sit down with missionary Brittany James and Mama Daniel for the first time, sharing a meal and uncovering the layers of Mama Daniel’s story. In this heartfelt two-hour conversation, even Brittany learned new details about Mama Daniel’s journey, deepening the connection and setting the stage for the powerful video to come.

In collaboration with the Tanzania Missionary Team, our journey started by defining the ultimate goal of our visit through the Storytellers Abroad Missions Multimedia Workshop. Like many organizations I’ve worked with, their initial desire was to showcase the breadth of their efforts. In this case, they ran six different programs, all worth highlighting.

However, after they detailed all their activities, I asked, “Once people hear this, what do you want them to do?”

That’s when we honed in on the fundamental objectives for the video. The mission team needed ongoing support to keep their families in the field, funding for their main property, and their newly acquired farm, which they hoped would offset operational costs. Additionally, they wanted to raise money for scholarships to extend their outreach further.

Our workshop focuses on creating 70% inspirational and 30% informational videos. We acknowledged that some videos flip that ratio, but our approach emphasizes the human element—evoking emotion before providing information.

One of the key programs they wanted to highlight was the Dar Health Initiative, which addresses various aspects of community health, including education and prenatal care. This led us to an incredible story about Pendo Saidi and her son Daniel, a woman the missionaries had helped through this initiative. The missionaries worked closely with mother and son, providing health care and emotional and spiritual support.

After understanding the story, I crafted a Story Spine, or outline, for Alicia Sparkman, one of the participants creating her first video in the workshop. She teamed up with veteran storyteller Jordan Timpy to bring this story to life. Together, they sat down with Pendo Saidi and missionary Brittany James, uncovering more about their journey.

The story immediately touched everyone involved, moving Alicia and the rest of the team to tears. Pendo Saidi’s life—marked by loss, as her husband left her because of Daniel’s condition—could easily be an epic on its own. However, we had a clear focus: The story wasn’t just about Pendo Saidi. It was also about missionary Brittany James’ role in Daniel’s healthcare and Pendo Saidi’s spiritual growth.

While we captured many profound moments, we made the tough decision to trim certain parts, including the emotional scene where Pendo Saidi forgave her husband for abandoning the family. Though it was a powerful moment, keeping it would have extended the video beyond the ideal length for engagement.

For videos like these, shorter is often better. Based on current trends, most viewers tend to lose interest after the two-minute mark. While more complex stories can stretch to five minutes, we aim for concise, emotionally engaging content.

Our workshop kicked off on Friday with dinner, introducing us to the nationals at the heart of the stories. By Thursday night, we were screening our final videos for the missionaries, the community, and the nationals.

Alicia had the benefit of working closely with Jordan all week, receiving personalized guidance on how to cut unnecessary material and focus on completing a compelling story within our short timeframe. There were many tear-filled moments along the way as we navigated the emotional weight of this story.

Now, I invite you to watch the finished video. I believe it achieves the objectives we set out to accomplish. Let me know what you think, and feel free to share if it resonates with you.

Raysham, hard at work on her sewing machine, is part of the SIFA Program that empowers women to become successful business owners, investing back into their communities. Faith-driven and gospel-centered, SIFA equips women with the tools to transform lives in Dar es Salaam and East Africa.

“Please, God, don’t send me to Africa.”

That’s what Ken Robinson had been saying since feeling a call to missions as a teenager. Yet, just a couple of weeks ago, Ken found himself in Dar es Salaam, Tanzania, with me and six others as part of the Storytellers Abroad Missions Multimedia Workshop.

Ken’s journey into multimedia began in 2019 when he took a leap of faith and joined our workshop in Santiago, Chile. That’s when I first met him. As an IT professional, Ken has always been deeply connected to technology. He even volunteers at his church, helping with IT and media every Sunday. The technical side of multimedia came naturally to him, but when it came to working with people, that was a different story.

Ken is the kind of person who’s comfortable behind the scenes, ensuring that PowerPoint slides run smoothly and the Wi-Fi is working. Stepping into the world of storytelling, especially getting up close to his subjects, was out of his comfort zone.

During the Tanzania workshop, we paired Ken with Cassie Timpy, a veteran storyteller, as his coach. Cassie’s mission was to push Ken out of the background and into a more personal space with his subject, Jamilah. Ken had some understandable apprehension, mainly because he was a man telling the story of a single woman. I intentionally paired him with Cassie for this very reason.

As Ken sat down with Jamilah, alongside missionaries Shantelle Meta and Steph Boon, he began to listen and understand her story. Slowly but surely, Ken’s hesitations started to fade. His excitement for the project grew, but Cassie kept encouraging him to move physically closer to capture better, more intimate footage. It was a challenge, but Ken embraced it despite the discomfort.

The result is a touching and powerful video about the SIFA Threads program, one of the many initiatives run by ABWE missionaries in Tanzania to spread the Gospel.

I invite you to watch Ken’s video, Sewing Threads of Hope, and learn more about the incredible work happening through SIFA Threads and how it brings hope to the lives of many in Tanzania.

When we think about developing skills, we often believe that with enough hard work and practice, anyone can master anything. While effort and training can undoubtedly lead to growth, there’s a more profound truth: some people are wired differently, and specific skills come more naturally. In my own experience, I used to think all I needed was a chance to prove myself. Given the right opportunity, I believed I could do anything.

However, as I progressed in my career, I realized that enthusiasm alone isn’t enough. For some people, it takes years—sometimes even decades—of focused learning to reach a basic level of competency. In contrast, others with a natural inclination can achieve mastery much faster. It’s essential to understand that no matter how long you work on something, some skills require more than just effort. They need a deep connection, a natural gift, or an inherent understanding of the craft.

The Myth of the ‘Overnight Success’
We often hear stories of people who seem to appear out of nowhere, achieving success almost instantly. But the reality is that “overnight success” is usually the culmination of years of hard work, dedication, and persistence. Research supports this idea: according to a 2006 study by psychologist K. Anders Ericsson, it typically takes 10,000 hours of practice to achieve mastery in a field. In other words, behind every “instant” success story are likely years of unseen effort and preparation.

A Personal Journey: Lessons from the Southwestern Photojournalism Seminar
In 1990, I helped organize the Southwestern Photojournalism Seminar, which ran for 25 years in Fort Worth, Texas. The seminar brought together people eager to tell stories, many of whom wanted to document the gospel’s spread. The speakers and presenters were inspiring, but there was one significant gap: while attendees left motivated, they often lacked the hands-on experience necessary to bring their vision to life.

At that time, aspiring storytellers were advised to work at small newspapers, where they could learn from experienced editors and photographers. This slow, steady apprenticeship was how you built a portfolio that could eventually take you worldwide to tell stories of missionaries and their work.

But times changed, and those small newspapers began disappearing. That’s when my friend Greg Thompson and I had an idea: what if we could give aspiring storytellers the chance to work with seasoned veterans on real, cross-cultural stories? 2013 Jeff Raymond called me, having been referred by Greg, and we launched the first Storytellers Abroad Multimedia Missions Workshop in Lisbon, Portugal. Our goal was to offer photographers hands-on experience in a mission context, guided by those who had spent years refining their craft.

Skill vs. Talent: What Makes a Storyteller?
Over the years, I’ve seen a consistent truth: storytelling isn’t something you can pick up after a class or two. It takes time, dedication, and, frankly, a natural gift. Most people who know how to use a camera or edit a video don’t automatically know how to tell a compelling story. Storytellers are strategic thinkers who understand the heart of a narrative, while videographers often focus more on the technical tactical aspects of the craft.

You must deliver on that promise when you’re sent into the field to help a missionary or nonprofit tell their story. It’s not just about taking great footage; it’s about translating that into a story that moves people to action.

After ten years of running this workshop, I can say that many people are interested in storytelling. Still, most will disappoint unless they’ve already demonstrated their skill in their local context. However, those honed their craft can be coached to produce exceptional work in a cross-cultural setting.

Learning from Experience: Why Veterans Get the Best Stories
There’s a reason seasoned storytellers often get better assignments. They have a track record of success that speaks for itself. Organizations want results, and they trust those with proven experience. You can’t take a class and suddenly become a great storyteller. It would be best if you were teachable, practice your craft, and, most importantly, have an innate understanding of what makes a good story.

For some, the role of storyteller might not be the best fit. In that case, you may excel in roles like camera operator, sound engineer, or editor—essential parts of the storytelling team. It’s important to recognize your strengths and work to perfect them.

The Value of Commitment and Compensation
I’ve also learned that organizations, especially missionaries and nonprofits, must have skin in the game. When they don’t, they may not fully appreciate the value of your work. Covering expenses and paying a livable wage is critical to ensuring storytellers can continue to provide quality content. Supporters can sometimes help offset costs, but the organization must cover the core expenses.

Raising the Bar for Storytellers
After years of leading storytelling workshops, I’ve realized that not everyone is cut out for this work. To tell stories across cultures in different languages requires a skill set that not everyone has, even if they’re great at producing videos in their community. That’s why I’ve raised the bar on what it takes to be part of these workshops.

Where I Am Now
While I’m still passionate about teaching storytelling, my main focus now is working directly with nonprofits to tell their stories effectively. I guide organizations through a strategic process that identifies the stories that will move their audience to action. This is my strength—helping organizations identify and share stories that matter.

If you’re looking for someone who can help your organization tell stories that resonate and move people, or if you’re interested in developing a team of storytellers ready to leap cross-cultural, multilingual storytelling, let’s talk. Together, we can tell stories that make a difference.

It’s hard to believe that ten years have passed since our first Storytellers Abroad workshop in Lisbon, Portugal. This week, we find ourselves in Dar es Salaam, Tanzania, reflecting on how far we’ve come—and how much we continue to learn with each new workshop.

One of the biggest takeaways from our journey is the importance of continuous improvement. We tweak our process with each workshop based on the lessons learned from the previous one. And this year, we’ve seen the most significant evolution yet.

The Power of Preparation: Crafting Story Outlines Early

For the first time, we arrived in Tanzania with a story outline prepared for each storyteller. Having these outlines ahead of time transformed the storytelling process. Before even hitting record, the storyteller, their coach, and the missionary sat down with the story’s subject—one of the local nationals—to connect with them. This wasn’t just about gathering facts and understanding the story’s heart.

After spending two hours building this relationship and getting familiar with the narrative, we scheduled the formal interview for the following day—the depth of connection from that initial meeting allowed for a more authentic and meaningful interview.

Bridging Language Gaps: Capturing Authenticity in Translation

Conducting the interviews in Swahili, with missionaries serving as translators, we faced the challenge of ensuring that the essence of the story essence of the story wasn’t lost in translation. In previous workshops, we struggled with software that provided word-for-word transliterations rather than capturing the true meaning behind the words.

This time, we used ChatGPT to translate the Swahili captions into English—and the results were astounding. For the first time, we achieved a translation that didn’t just deliver words but conveyed the heart of the message. The difference between a mere translation and an understanding of intent was pivotal.

Of course, we didn’t stop there. A professional translator reviewed the captions, ironing out minor hiccups, such as stutters or non-verbal sounds.

Connecting the Audience: Building Bridges Through Storytelling

With the translated interview in hand, we collaborated with the ABWE organization’s editor to ensure that the final story resonated with our intended audience: U.S. church communities. It was crucial to create a narrative thread that linked the missionaries’ work with the nationals’ experiences in a way that would inspire and engage the viewers back home.

Coaching and Crafting the Visuals

Each storyteller worked closely with a coach throughout the workshop, from story inception to the final edit. Now that the stories were captured, the focus shifted to visual storytelling—creating a shot list for B-roll footage. This supporting imagery adds another layer to the story, helping to immerse the audience and visually convey narrative aspects that words alone cannot.

Editing on the Ground: Bringing It All Together

We spent the afternoons and full days immersed in Adobe Premiere Pro, editing the stories while still in Tanzania. After an initial round of edits, we will share the videos with the class for feedback. Once any adjustments are made, we will present the final versions to the community.

A Breakthrough Moment

This year, more than ever before, everything flowed. Having clear storylines before filming allowed us to focus on capturing the visuals and creating an emotionally resonant experience for the audience. The clarity and preparation made the entire workshop smoother and more fulfilling than any other.

There’s such joy in witnessing how the power of visual storytelling continues to grow, evolve, and connect people from different walks of life. Here’s to the next ten years of stories yet to be told!

In our connected world, smartphones do a remarkable job of keeping time. They sync to the correct time and adjust automatically to the local time zone, thanks to their integration with cellular networks and GPS. However, a bit of manual intervention is still required when it comes to cameras, even high-end models like my Nikon Z9.

The Nikon Z9: GPS-Enabled But Not Fully Automatic

The Nikon Z9 is an incredible technology with a built-in GPS that syncs with Greenwich Mean Time (GMT). This is a fantastic feature for ensuring your camera’s internal clock stays accurate. However, there’s a catch: while the GPS can sync to GMT, it doesn’t automatically adjust for your local time zone. This means you must still go into the settings and manually set the correct time zone.

This extra step is essential, especially for photographers who travel frequently or work across different time zones. Without adjusting the time zone, your images might be stamped with the wrong time, leading to confusion later when organizing your photos.

Setting the Time on Other Cameras

Most cameras, even those without the advanced GPS capabilities of the Nikon Z9, allow you to set the time manually. The process is typically straightforward, but it varies depending on the make and model of your camera. The best way to ensure accuracy is to consult your camera’s manual. If you don’t have the manual on hand, it’s easy to find online—search for your camera brand and model, and you should be able to locate the instructions.

This small step of accurately setting your camera’s time can save you many headaches down the road.

The Benefits of Accurate Time Stamping

Accurate time stamping on your images offers several significant benefits, especially regarding cataloging and teamwork. Here are a few examples:

1. Efficient Cataloging: When your images are time-stamped correctly, it becomes much easier to organize them chronologically. This is particularly useful when sorting through thousands of photos from a long shoot or a multi-day event.
2. Seamless Collaboration: Having all cameras set simultaneously ensures everyone’s photos are in sync if you’re shooting with a team. This is crucial for events like weddings or sports, where multiple photographers might capture the exact moment from different angles. Consistent time stamps make creating a timeline of events simple without confusion.
3. Geo-Tagging Accuracy: For cameras like the Nikon Z9 that include GPS, accurate time settings are essential for precise geo-tagging. This feature can be invaluable for photographers who need to track the exact location of their shots, whether for documentary purposes or location-based projects.

In conclusion, while our phones may make timekeeping effortless, our cameras require more attention. Taking the time to ensure your camera’s clock is accurate—and set to the correct time zone—can make a world of difference in your photography workflow. So, before your next shoot, take a moment to check your camera’s time settings. It’s a simple step that can save you much trouble later on.

Martin Luther King, Jr. funeral. [photo by Don Rutledge]

When I reflect on what set my mentor, Don Rutledge, apart from other photographers, one skill shines above the rest—his extraordinary ability to contextualize. This wasn’t just about taking pictures but weaving together a visual story with depth, character, and narrative.

Many photographers understand the basics of environmental portraits—placing a subject in their natural surroundings to help tell their story. But Don took this to another level. For him, it wasn’t simply about a person standing still in a setting that described their profession or personality. It was about how that person interacted with their environment and how their surroundings shaped their narrative.

Don was always after the wider shot, not for the sake of showing more but for the sake of bringing a deeper context to his subjects. His mastery of composition meant that every object, every shadow, and every beam of light in the scene played a part in telling the story. He didn’t rely on isolated moments but instead captured the interplay between the person and their world. This connection, this broader story, made his photographs feel so alive and real.

His process was almost cinematic. Don approached photography with the patience and precision of a director, except he never directed his subjects. He knew that life would naturally create the needed moments if he just observed long enough. Rather than forcing a scene, Don learned to wait. And if the perfect moment didn’t come? He’d wait some more. He understood people so well that he knew their habits and behaviors would repeat themselves, giving him another chance to capture that elusive, perfect shot.

But it wasn’t just his patience and observation that set him apart. His understanding of context wasn’t about showing the big picture but about using the environment to add layers of meaning. Unlike an ordinary establishing shot, Don’s wider shots tell a deeper story—one where the viewer can almost step inside the frame and feel the relationship between the subject and their space.

Shallow Depth of Field vs. Depth of Story

In contrast, many photographers today rely on shallow depth of field to isolate their subjects. While there’s a place for that technique, it can feel like you might as well put the person in a studio with a muted backdrop when overused. Sure, the background becomes soft and discreet, but it also strips away the environment that could have added much more to the narrative.

Don’s approach was the opposite. He understood that depth of field wasn’t just a technical decision but a storytelling choice. Rather than erasing the background into a blur, he used a bit more depth of field to keep enough in focus to bring context. The surroundings weren’t distractions—they were essential elements of the story.

However, shooting with more depth in the field requires a different skill. It forces you to carefully compose your shot, working around the clutter and chaos until you can distill it into something beautiful and meaningful. It requires an understanding of light, lines, and placement—how to take what’s in front of you and mold it into a master painting where every piece of the scene contributes to the whole.

Instead of isolating the subject, Don used the environment to draw the viewer in, creating a relationship between the subject and their world. It’s a much more challenging approach, but one that, when executed well, leads to photographs that are rich in detail, layered in meaning, and powerful in their storytelling.

In an era where isolation seems to dominate photography, Don Rutledge’s ability to contextualize his subjects is a timeless reminder of what storytelling in photography can be. His work was more than just images—it was a narrative brought to life by his mastery of patience, composition, and context.

Steven Spielberg’s Mastery of Depth: Using Wide-Angle Lenses to Weave Context into Cinematic Storytelling

Steven Spielberg’s approach to depth-of-field, particularly with wide-angle lenses, is a crucial element of his filmmaking style. Unlike many directors who prefer shallow depth-of-field to isolate their subjects, Spielberg often opts for smaller apertures that allow for deep focus, where the foreground and background remain sharp. This choice adds layers of context to his scenes, making them immersive and rich in detail.

Spielberg avoids wide-open apertures and ensures that every part of the frame contributes to the story. For instance, in Jurassic Park, Spielberg uses a smaller aperture during crucial scenes, such as when the T. rex first appears. The terrified characters in the foreground and the menacing dinosaur in the background are sharply in focus. This technique enhances the viewer’s connection to the environment, creating a more realistic and engaging experience​ (Personal View).

Spielberg’s use of wide-angle lenses, such as the 21mm lens, is particularly effective for maintaining deep focus. By choosing these lenses, he can capture expansive shots, conveying a sense of vastness while keeping multiple planes in sharp detail. This technique was masterfully used in Raiders of the Lost Ark, where Indiana Jones and the surrounding environment are in focus, allowing the viewer to grasp the significance of the character and his surroundings​ (Wolfcrow)​ (No Film School).

By employing deep focus, Spielberg can add context that enhances the narrative. Rather than isolating his characters from their environments, he integrates them into them, making the audience feel like they are part of the world he creates on screen. This approach requires skillful composition and an understanding of how to naturally balance visual elements to guide the viewer’s eye through the scene. This mastery of context through depth-of-field and wide-angle lenses distinguishes Spielberg as one of cinema’s greatest storytellers.

Photo by: Robin Rayne

One of the most challenging aspects of being a business owner and entrepreneur is recognizing that while your personality can win you jobs, it can also lose them. No matter how skilled you are in your craft, how diligently you stay current in the industry, or how consistently you go above and beyond to wow your clients, your personality and style might not always resonate with everyone.

The Paradox of Personality

In business, especially in creative fields like photography and videography, your personality isn’t just part of your brand—it’s often your first impression. My competency in my craft is at the top of the field, and my relentless pursuit of growth ensures that I remain at the cutting edge. Yet, despite these strengths, I’ve come to understand that not everyone will feel comfortable or connected with my style. This reality can be both humbling and enlightening.

Striving for Inclusivity

As business owners, creating an inclusive environment where everyone feels welcome is crucial. This isn’t just about embracing diversity; it’s about fostering a space where clients from all walks of life feel comfortable and valued. Here are some tips on how to achieve this:

1. Listen Actively: Show genuine interest in your client’s needs and preferences. Listening actively helps you understand their expectations and makes them feel respected and valued.
2. Communicate Clearly: Be transparent about your processes, timelines, and what clients can expect from working with you. Clear communication builds trust and minimizes misunderstandings.
3. Be Adaptable: While it’s essential to stay true to your style, being flexible and willing to adapt can help you meet the diverse needs of your clients. This doesn’t mean compromising your artistic vision but finding a balance that works for both parties.
4. Seek Feedback: Regularly ask for feedback from your clients. This shows that you care about their experience and provides valuable insights into areas where you can improve.
5. Show Empathy: Understanding and acknowledging your clients’ feelings and perspectives can go a long way in building solid and lasting relationships.

Accepting Preferences and Comfort Levels

Despite your efforts to be inclusive, it’s essential to recognize that people will still have personal preferences and comfort levels. Some clients might prefer a different style or personality that aligns more closely with their own. This is not a reflection of your skills or professionalism but simply a matter of personal compatibility.

Differentiating Between Preferences and Negative Traits

It’s essential to distinguish between a natural lack of compatibility and negative traits that might impact your business. Here are some tips to help you make this distinction:

1. Self-Reflection: Regularly take time to reflect on your interactions with clients. Are there recurring themes in the feedback you receive? Identifying patterns can help you understand whether your personality or behavior needs adjustment.
2. Professional Development: Invest in personal and professional development to improve areas you might be lacking. This could include communication skills, emotional intelligence, or conflict resolution.
3. Mentorship and Coaching: Seek mentors who can provide objective insights and guidance. They can help you identify blind spots and offer strategies for improvement.
4. Accepting Constructive Criticism: Embrace constructive criticism with an open mind. It’s an opportunity to grow and become better at what you do.
5. Setting Boundaries: While it’s important to be accommodating, it’s equally important to set boundaries to ensure you’re not compromising your values and well-being.

Embracing the Journey

Being a business owner and entrepreneur is a continuous journey of growth and self-discovery. Embrace the challenges of navigating the complexities of personality and client relationships. Remember that your unique personality sets you apart and attracts clients who value your work. By striving to be inclusive, open to feedback, and committed to personal growth, you’ll continue building a thriving business that creates lasting, meaningful connections with your clients.

Navigating the nuances of personality in business can be tricky, but it’s also what makes this journey so rewarding. Embrace your individuality, strive for inclusivity, and always be open to growth and improvement.

Cowboy is trying his best to pull himself back upon the horse during the bucking competition of the Panaewa Stampede Rodeo at Equestrian Center Complex, Stainback Highway, Hilo, Hawaii.

In a world overflowing with information, capturing attention is an art—and nothing grabs attention like a compelling visual. Whether it’s the stunning photograph on a billboard or the mesmerizing opening shot of a video, visuals have the unique power to communicate your message instantly and effectively.

As a storyteller and brand builder, I understand that a strong visual hook is the key to engaging your audience. Think about it: when you scroll through social media, what’s the first thing that catches your eye? It’s likely an image or video that stands out amidst the sea of content.

The Power of a Strong Visual Hook

In video content, the initial few seconds are crucial. A powerful image at the beginning can captivate viewers and encourage them to watch the rest of your message. This isn’t just about aesthetics; it’s about strategy. A well-chosen visual can evoke emotions, spark curiosity, and create a lasting impression that words alone often can’t achieve.

Offering the Complete Package

At Storyteller & Brand Builder Stanley Leary, I offer a comprehensive package to help your organization harness the power of visuals. I work with you to identify the perfect visual hook that resonates with your target audience. From there, I create content that captures attention and drives traffic and engagement. Whether you need high-quality photography, compelling video, or a blend of both, I’m here to help you tell your story in a way that stands out.

Why Visuals Matter

Visuals are not just supplementary to your content but integral to your communication strategy. Here’s why:

• Immediate Impact: Visuals can convey complex messages in an instant. A single image can tell a story that might take several paragraphs to explain.
• Emotional Connection: People connect with visuals on an emotional level. A powerful image or video can evoke feelings that drive engagement and loyalty.
• Increased Retention: Studies show that people remember information better when paired with a relevant image. This means your message is more likely to stick.
• Enhanced Sharing: Visual content is more likely to be shared on social media, increasing your reach and visibility.

Let’s Tell Your Story

Combining my photography, videography, and storytelling expertise, I specialize in helping businesses like yours build strong brands through powerful visuals. I work with various organizations, including Christian groups, nonprofits, and businesses across different faiths, to craft visual stories that reflect their unique identities and missions.

Are you ready to captivate your audience and turn your message into traffic? Let’s collaborate to create visuals that not only draw attention but also communicate your story in a meaningful way. Contact me today, and let’s start building your brand through the power of visuals.

On May 20, 2013, a tornado of the highest category EF5 hit the small town of Moore in the American state of Oklahoma. The tornado left a trail of destruction with considerable damage to buildings, infrastructure, and the forests. A young man is going through the debris to look for anything that survived. [Starting with a Hook]

Imagine conversing with someone who shares your deep passion for a subject. You could talk for hours, diving into every detail, story, and nuance. This enthusiasm is a gift that many entrepreneurs and nonprofit leaders share. They are deeply invested in their work and want to communicate that passion to others. However, listing services or programs won’t cut when creating videos, public relations content, or brochures. Without a compelling story, the odds are stacked against you in capturing anyone’s interest or support.

The Magic of Storytelling

Entrepreneurs, especially those in nonprofits, often have an uphill battle. For-profit businesses have the advantage of offering services people need and are willing to pay for. For instance, a plumbing company can easily attract customers by promising to fix common issues like clogged drains or leaky faucets. They not only solve these problems but do so in a way that reassures and comforts their clients.

On the other hand, nonprofits provide services to those who often cannot afford to pay. They might offer free lunches to children whose parents struggle to make ends meet. The impact of their work is profound, yet the challenge lies in communicating this effectively to potential supporters.

Why Stories Matter

The temptation for many nonprofits is to dive into the details of their programs—how they operate, the statistics, the history. But here’s the catch: most people aren’t interested in hearing all those details immediately. Think of it like meeting someone new. They might tune out if you overwhelm them with intricate details about your favorite subject.

Instead, it would be best to have a story to engage and hook your audience, much like a fisherman uses bait. A good story draws people in, making them curious and eager to learn more. The movie trailer teases the plot just enough to make you want to watch the entire film.

Tips for Effective Storytelling

1. Start with the Problem: Like a movie trailer, begin by presenting a problem that needs solving. This grabs attention and sets the stage for your story.
2. Humanize Your Story: Use real-life examples and testimonials. Show the faces and tell the stories of those who benefit from your services.
3. Keep It Concise: You have only a few seconds to capture interest. Make sure your opening is compelling and straight to the point.
4. Use Emotion: Tap into the emotional side of your story. People are more likely to support causes and services that resonate with them.
5. Show Impact: Highlight the difference your service or nonprofit makes. Show the before and after, and let your audience see the tangible impact of their support.
6. Call to Action: End with a clear call to action. Tell your audience exactly what you want them to do next, whether donating, volunteering, or learning more about your services.

By leading with a story, you capture attention and create a connection. This connection can transform passive viewers into active supporters eager to be part of the solution you offer. So, next time you’re crafting content, remember stories are your most powerful tool. Use them wisely and watch your message resonate.

[NIKON Z 9, NIKKOR Z 100-400mm f/4.5-5.6 VR S, Mode = Aperture Priority, ISO 25600, 1/250, ƒ/5.6, (35mm = 170)]

I recently spent three intense days photographing in one of the darkest rooms I’ve ever encountered, covering a meeting for a client. The experience pushed my skills and equipment to the limit, but the results were worth every moment of effort.

The Setup

The room was dimly lit, forcing me to shoot at ISO 25600, with shutter speeds of 1/125 or 1/250 and apertures of ƒ/4 or ƒ/5.6, depending on the lens. The high ISO was necessary to capture the scenes without introducing too much blur, but it also meant dealing with a significant amount of noise.

I chose not to use flash during this religious meeting so as not to attract attention and annoy the people.

My gear for the event included:

• 2 Nikon Z9 cameras
• 24-120mm ƒ/4 Nikkor S
• 100-400mm ƒ/4.5-5.6 Nikkor S
• 14-30mm ƒ/4 Nikkor S – Explicitly used for a large group photo with strobes

The Solution: DXO PureRAW 4

To tackle the noise issue, I turned to DXO PureRAW 4. For those unfamiliar, PureRAW is an app and plug-in that pre-processes raw files, effectively cleaning up lens distortions, noise, sharpness, and optical aberrations. It also addresses issues caused by the mosaicing process of color sensors. On average, it took about 90 seconds or more per photo to process on my MacBook Pro M1 with 32 GB of RAM; then, each photo was edited beyond that in Adobe Lightroom Classic. The time investment was substantial, but the results were outstanding.

[NIKON Z 9, NIKKOR Z 24-120mm f/4 S, Mode Aperture Priority, ISO 25600, 1/250, ƒ/4, (35mm 29)]

All photos except for the last three were available light.

The Results

Despite the challenging conditions, the client was thrilled with the photos. They immediately updated their website, lacking fresh images from recent meetings. Seeing my work featured prominently on their site was incredibly satisfying and made all the effort worthwhile.

Lessons Learned: The 100-400mm Challenge

One of the biggest challenges was shooting with the Nikkor 100-400mm lens at 400mm. The low light and long focal length made it challenging to avoid motion blur, mainly because I could only shoot at 1/250 instead of the ideal 1/500. A 400mm ƒ/2.8 lens would have been perfect, but since I didn’t have one, I had to be extra mindful of staying still and squeezing the shutter gently.

Tips for Covering a Meeting in a Dark Room

1. Use High ISO and Fast Lenses: Don’t push your ISO to the maximum your camera can handle while maintaining acceptable noise levels. Pair this with the fastest lens you have available.
2. Steady Yourself: If using a long lens, stabilize yourself as much as possible. Use a tripod or monopod and practice proper hand-holding techniques to minimize motion blur if available.
3. Leverage Noise Reduction Software: Invest in noise reduction software like DXO PureRAW 4. The post-processing time is well worth it for the quality improvement.
4. Test and Adjust: Spend time testing different settings on the first day. This will help you find the optimal balance between shutter speed, aperture, and ISO for your specific situation.
5. Communicate with Your Client: Keep your client informed about the challenges and your solutions. They’ll appreciate your dedication and your extra steps to ensure high-quality results.

Photographing in low-light conditions is always a challenge, but you can deliver impressive results with the right tools and techniques. Remember, every challenging shoot is an opportunity to learn and grow as a photographer. Happy shooting!