“Can you shoot this style?”– That is the one question that is almost never asked of a photographer. However, if you have been in the industry for a while is the one question you wish your clients would ask.
Your clients are more likely to go and hire a different photographer that they like their “Style”. If you are like me, there is a really good chance that after 35+ years of shooting I have done that “Style” in my past. The problem is that it isn’t on my website, because I changed to the latest “Style” to get clients and haven’t changed it to a different “Style” lately.
Now the only time I have seen clients go to a photographer and asking them to copy a “Style” is when the person they want to hire is out of their price range. This happened to many who wanted to hire Anne Geddes. Today there are many who try and copy her style, but few ever are really good at it like her.
There are many pros who can do many different styles. Through the years I have done photojournalism, research photography, portraiture and many more.
For a client looking for a “Fresh Look” it is easier to just hire someone that they like their “Style” than to try and communicate to a photographer what they are looking for in a photo. Can you shoot some photos for us like the photo on your website?
So, what do you do if you are a photographer and seeing some of your clients leave you?
Throughout my career I have been to so many workshops and conferences to learn from the masters that I can no longer count them all. What is a common theme these experts shared as wisdom? YES!!!
Everyone has said you need to always have a personal project you are working on. Another way to put it is you need to push your personal “Style” and try new things.
I posted some of the variety I have shot here so you can see how much I have tried different things through the years.
The first five years of my career I rarely if ever used a flash. I shot available light. I learned to see light.
After years of using flash the latest cameras have let me return and do the natural light photography, but this time in color.
Today I mix light sources and do what I can to make the subject look the best and communicate quickly.
Most likely you will never get clients to come to you asking you, “Can you shoot this style?” You can go out and shoot a different style than they are use to seeing and send them your new work.
By the way, trying to do something new and different will stretch you and often you will find ways to improve your eye and your portfolio.