Dr. Houston Davis, interim president of Kennesaw State University addressed what he hears industry wanting from all college graduates.
I believe his list is applicable to the communications professional.
Dr. Houston Davis’ Essential Skills
1) Critical Thinking
2) Global Engagement
3) Information Discovery – Able to deal with Ambiguity
4) Communication Skills – Written & Oral
5) Ability to have had an internship, apprenticeship or some real world experience in a profession while in school
6) Undergraduate Research
7) Have all this documented so that employers can see the skills you have acquired.
Listen to Dr. Houston Davis explain these Essential Skills here: