Dr. Houston Davis, interim president of Kennesaw State University, addressed what he hears the industry wanting from all college graduates.
I believe his list applies to the communications professional.
Dr. Houston Davis’ Essential Skills
- Critical Thinking
- Global Engagement
- Information Discovery – Able to deal with Ambiguity
- Communication Skills – Written & Oral
- Ability to have had an internship, apprenticeship, or some real-world experience in a profession while in school
- Undergraduate Research
- Have all this documented so that employers can see the skills you have acquired.
Listen to Dr. Houston Davis explain these Essential Skills here: