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Author: Stanley Leary

Most companies know the value of a good story, but do not know how to tell their own story. Leary has a process to find and tell stories that communicate how they change lives, so that their companies grow again. Some of his clients include Chick-fil-A, Newell-Rubbermaid, Coke, Georgia Tech, and The Carter Center. Leary’s work has taken him across the United States and beyond — to Chile, Peru, Burkina Faso, Canada, France, Ghana, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Portugal and Romania. The experiences of this award-winning communications allow him to engage audiences with storytelling that builds organization’s brand. His U.S. clients find that ability translates into making their messages cross-culturally relevant with diverse American audiences and within the mainstream media. Prior to forming his own company, Leary worked on staff for The Hickory (N.C.) Daily Record and theCOMMISSION magazine in Richmond, VA. For nine years he was on staff with PR team at Georgia Institute of Technology, Atlanta, Ga. Leary is also a teacher. He enjoys sharing his expertise with others. He has taught storytelling and brand building at Grady College of Journalism and Mass Communication, University of Georgia, Athens, Ga.; The University of the Nations, Kona, Hawaii; Reinhardt College, Waleska, Ga.; Berry College, Rome, Ga.; Portfolio Center, Atlanta, Ga.; and Dallas (Texas) Baptist University. He also has been a guest lecturer at World Journalism Institute, Washington, D.C.; Southwestern Photojournalist Conference, Fort Worth, Texas; Art Institute of Atlanta, Ga.; American Society of Media Photographers. Atlanta (Ga.) Chapter; and the Southeastern Photographic Society, Atlanta Ga. Clients often contract him to teach their staffs to become more visually effective in building their brand. Leary lives in Roswell, Ga., holds degrees in social work and communications, and is married to Dorie Griggs. They have three children.
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Show the Story vs Tell the Story

Show the Story vs Tell the Story

by Stanley LearyMay 17, 2022September 1, 2025

Nobody else will if you can’t identify what makes your story unique and exciting. Who is driving the story? What is it about? Who is affected? Who benefits? Who loses?What has happened? What are the…

Thriving in the Gig Economy

Thriving in the Gig Economy

by Stanley LearyApril 24, 2022September 1, 2025

Today many are Gig Workers. They are self-employed and work for many clients, unlike employees with one boss. Gig mind setters are constant learners — they self-manage, take spontaneous initiative, focus on skills more than…

Earth Day April 22, 2022

Earth Day April 22, 2022

by Stanley LearyApril 22, 2022September 1, 2025

Earth Day, celebrated annually on April 22, is a reminder to protect the environment, restore damaged ecosystems and live more sustainably. First celebrated in 1970, this year marks its 52nd anniversary. Ocean Isle Beach, North CarolinaNorth…

The Importance of Connecting in a Disconnecting Society

The Importance of Connecting in a Disconnecting Society

by Stanley LearyApril 19, 2022September 1, 2025

How do you connect authentically with people today in a disconnected world? We are all wired to connect as human beings. During these past two years of social distancing, we have been using technology to…

Why I Bought The Nikon Z9

Why I Bought The Nikon Z9

by Stanley LearyApril 8, 2022September 1, 2025

When you take pictures for a living, the reasons to upgrade might be different than for the hobbyist. I mention this first because the first thing I consider before even thinking about the other reasons…

Changing Deadline After Start of Project

Changing Deadline After Start of Project

by Stanley LearyApril 5, 2022September 1, 2025

My good friend and art director Tony Messano said it "often was the FedEx delivery guy who determined your deadline" before we delivered online. Nancy Reyes (far left), a classmate of Jesus Fonseca, Jr. talks…

Nikon Z9 @ ISO 25600 & DXO PureRAW 2

Nikon Z9 @ ISO 25600 & DXO PureRAW 2

by Stanley LearyApril 3, 2022September 1, 2025

[NIKON Z 9, VR 24-105mm f/4G, Mode = Aperture Priority, ISO 25600, 1/40, ƒ/5, (35mm = 38) Flash Fire = no flash] Editor Note: [This Blog Post was written on April 2022] Adobe Lightroom added…

Communication Visual Tips: 10 Of Them

Communication Visual Tips: 10 Of Them

by Stanley LearyApril 1, 2022September 1, 2025

We know that nonverbal communication is the most powerful way to communicate because it is the type of communication we use the most daily.  Much research has been done using eye-tracking technology to see how…

Data-Driven or Fact-Driven Decision Making?

Data-Driven or Fact-Driven Decision Making?

by Stanley LearyMarch 30, 2022September 1, 2025

Today we are living in a very polarized society. How we got to this point is of our own doing. Not everyone, but almost all of us, have succumbed to being lazy at some time,…

Cancellation Policy

Cancellation Policy

by Stanley LearyMarch 21, 2022September 1, 2025

Any timeframe that cannot easily be rebooked is what can quickly have you upside down in cash flow. Weddings are an excellent example of why a cancellation policy is essential. In short, you should book…

Nikon Z9 – How Will I Use It?

Nikon Z9 – How Will I Use It?

by Stanley LearyFebruary 21, 2022September 1, 2025

“Never throughout history has a man who lived a life of ease left a name worth remembering.”– Theodore “Teddy” Roosevelt P.J. Fleck, head football coach of the University of Minnesota, shared this quote yesterday talking…

Stories That Move US

Stories That Move US

by Stanley LearyFebruary 18, 2022February 18, 2026

Pink Floyd’s song “Another Brick in the Wall” is a theme about where significant events in life cause us and many other people to detach themselves mentally from the outside world. Depression occurs in situations…

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