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Author: Stanley Leary

Most companies know the value of a good story, but do not know how to tell their own story. Leary has a process to find and tell stories that communicate how they change lives, so that their companies grow again. Some of his clients include Chick-fil-A, Newell-Rubbermaid, Coke, Georgia Tech, and The Carter Center. Leary’s work has taken him across the United States and beyond — to Chile, Peru, Burkina Faso, Canada, France, Ghana, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Portugal and Romania. The experiences of this award-winning communications allow him to engage audiences with storytelling that builds organization’s brand. His U.S. clients find that ability translates into making their messages cross-culturally relevant with diverse American audiences and within the mainstream media. Prior to forming his own company, Leary worked on staff for The Hickory (N.C.) Daily Record and theCOMMISSION magazine in Richmond, VA. For nine years he was on staff with PR team at Georgia Institute of Technology, Atlanta, Ga. Leary is also a teacher. He enjoys sharing his expertise with others. He has taught storytelling and brand building at Grady College of Journalism and Mass Communication, University of Georgia, Athens, Ga.; The University of the Nations, Kona, Hawaii; Reinhardt College, Waleska, Ga.; Berry College, Rome, Ga.; Portfolio Center, Atlanta, Ga.; and Dallas (Texas) Baptist University. He also has been a guest lecturer at World Journalism Institute, Washington, D.C.; Southwestern Photojournalist Conference, Fort Worth, Texas; Art Institute of Atlanta, Ga.; American Society of Media Photographers. Atlanta (Ga.) Chapter; and the Southeastern Photographic Society, Atlanta Ga. Clients often contract him to teach their staffs to become more visually effective in building their brand. Leary lives in Roswell, Ga., holds degrees in social work and communications, and is married to Dorie Griggs. They have three children.
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Why Experience Matters—and Why You Still Need the New Grads

Why Experience Matters—and Why You Still Need the New Grads

by Stanley LearyApril 11, 2025September 1, 2025

Caption: Veteran visual storyteller Bill Bangham reviews Alyssa Joline Fleming’s story images during YWAM’s School of Photography 1, offering hands-on guidance to help her become a photojournalist. Mentorship like this turns technical skills into powerful…

The Most Overlooked Part of Support-Raising Stories

The Most Overlooked Part of Support-Raising Stories

by Stanley LearyApril 9, 2025February 18, 2026

Caption: The storytellers behind the lens—capturing purpose in action. I stayed behind the camera for this one, but this post is all about their stories (and yours). Not long ago, I encouraged a friend who’s…

You’re Telling Stories—Now Let’s Let Them Speak

You’re Telling Stories—Now Let’s Let Them Speak

by Stanley LearyApril 8, 2025September 1, 2025

It’s been encouraging to see so many of you take what I’ve shared in my newsletters and blog posts and put it into action. You’re telling the stories of the people you’re helping, highlighting the…

Spring Into Action: Making the Most of Your Downtime as a Visual Storyteller

Spring Into Action: Making the Most of Your Downtime as a Visual Storyteller

by Stanley LearyApril 8, 2025September 1, 2025

Caption: Nathan Jones is editing raw footage between shoots in Santiago, Chile. As the days get longer and nature begins to bloom, spring offers more than just a backdrop for beautiful photos—it presents the perfect…

Why I Add Just a Little Flash to Senior Portraits

Why I Add Just a Little Flash to Senior Portraits

by Stanley LearyApril 7, 2025September 1, 2025

One of the most common questions I get, especially from fellow photographers, is whether or not I use Flash when shooting outdoor senior portraits. The answer is: yes, but probably not how you’d expect. I’m…

Mistake #2: Thinking One Story Has to Say Everything

Mistake #2: Thinking One Story Has to Say Everything

by Stanley LearyApril 5, 2025September 1, 2025

You’ve made the shift. You’re no longer just reporting what you do—you’ve embraced the power of story. But now you’re stuck. You might ask: If I lead with a story, how will people know about…

Why Many Missionaries Miss the Mark on Storytelling

Why Many Missionaries Miss the Mark on Storytelling

by Stanley LearyApril 2, 2025September 1, 2025

Caption: With steady hands, she stitches fabric—each thread weaving a new beginning. Once without opportunity, she now has the skills to build a future through Sifa Collective. What started as a small sewing class has…

Do Your Homework Before Investing in Education: Avoid Wasting Time and Money

Do Your Homework Before Investing in Education: Avoid Wasting Time and Money

by Stanley LearyMarch 31, 2025September 1, 2025

Education is an investment, and like any investment, it should be approached with thorough research and careful planning. Unfortunately, many schools, training programs, and workshops are more interested in taking your money than ensuring you…

Mastery Matters: Why Clients Need Experts and How to Become One

Mastery Matters: Why Clients Need Experts and How to Become One

by Stanley LearyMarch 29, 2025September 1, 2025

Stanley teaches lighting with the YWAM School of Photography in Kona, Hawaii. Photo by Dennis Fahringer In any field, from teaching to storytelling, mastery separates the good from the great. A master of their craft…

The Lost Art of Balance: Why We Must Reclaim the Right Brain in Society

The Lost Art of Balance: Why We Must Reclaim the Right Brain in Society

by Stanley LearyMarch 20, 2025February 18, 2026

Why This Belongs on My Blog At first glance, this topic may seem unrelated to my usual focus on storytelling, photography, and branding. But in reality, it’s deeply connected. Storytelling isn’t just about capturing moments—it’s…

Setting Up Adobe Lightroom on PC & Mac

Setting Up Adobe Lightroom on PC & Mac

by Stanley LearyMarch 19, 2025September 1, 2025

Adobe Lightroom is a powerful tool for photographers, but getting it set up correctly can save you countless hours. This guide will walk you through the key decisions you must make when installing and organizing…

Finding Your Mission While Paying the Bills

Finding Your Mission While Paying the Bills

by Stanley LearyMarch 17, 2025September 1, 2025

Discovering and living out your purpose is one of the most rewarding journeys in life. But for many, this takes time—often years—before they can fully execute their mission while covering financial responsibilities. The tension between…

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