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Author: Stanley Leary

Most companies know the value of a good story, but do not know how to tell their own story. Leary has a process to find and tell stories that communicate how they change lives, so that their companies grow again. Some of his clients include Chick-fil-A, Newell-Rubbermaid, Coke, Georgia Tech, and The Carter Center. Leary’s work has taken him across the United States and beyond — to Chile, Peru, Burkina Faso, Canada, France, Ghana, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Portugal and Romania. The experiences of this award-winning communications allow him to engage audiences with storytelling that builds organization’s brand. His U.S. clients find that ability translates into making their messages cross-culturally relevant with diverse American audiences and within the mainstream media. Prior to forming his own company, Leary worked on staff for The Hickory (N.C.) Daily Record and theCOMMISSION magazine in Richmond, VA. For nine years he was on staff with PR team at Georgia Institute of Technology, Atlanta, Ga. Leary is also a teacher. He enjoys sharing his expertise with others. He has taught storytelling and brand building at Grady College of Journalism and Mass Communication, University of Georgia, Athens, Ga.; The University of the Nations, Kona, Hawaii; Reinhardt College, Waleska, Ga.; Berry College, Rome, Ga.; Portfolio Center, Atlanta, Ga.; and Dallas (Texas) Baptist University. He also has been a guest lecturer at World Journalism Institute, Washington, D.C.; Southwestern Photojournalist Conference, Fort Worth, Texas; Art Institute of Atlanta, Ga.; American Society of Media Photographers. Atlanta (Ga.) Chapter; and the Southeastern Photographic Society, Atlanta Ga. Clients often contract him to teach their staffs to become more visually effective in building their brand. Leary lives in Roswell, Ga., holds degrees in social work and communications, and is married to Dorie Griggs. They have three children.
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Three Simple Tips To Improve Your Photos

Three Simple Tips To Improve Your Photos

by Stanley LearyMarch 10, 2016September 1, 2025

  Nikon D4, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 1800, ƒ/4, 1/250 Why does this above photo work so much better than the one below? Nikon D4, AF-S NIKKOR 14-24mm f/2.8G ED,  ISO 250,…

First questions to ask when doing a story

First questions to ask when doing a story

by Stanley LearyMarch 8, 2016September 1, 2025

For most of my career, I thought I understood communication pretty well. But then, I worked on staff as a photographer who went out and captured stories. Here is the basic process of that communication…

How to Ruin a Perfect Photograph

How to Ruin a Perfect Photograph

by Stanley LearyMarch 8, 2016September 1, 2025

  Nikon D750, Sigma 35mm ƒ/1.4 DG Art, ISO 50, ƒ/1.4, 1/400 The easiest way to hurt your sales on any photograph is not to hide text in a picture. The hidden text in computer…

Photographers who want to get noticed need to be on Instagram

Photographers who want to get noticed need to be on Instagram

by Stanley LearyMarch 7, 2016September 1, 2025

Like me, you are trying to figure out all the social media possibilities. There are many to choose from to help market your brand. I am falling in love with Instagram. It is a photographer's…

What photojournalism has taught me

What photojournalism has taught me

by Stanley LearyMarch 4, 2016September 1, 2025

  Nikon D750, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 400, ƒ/11, 1/250  Photojournalism is a particular form of journalism (the collecting, editing, and presenting of news material for publication or broadcast) that…

Show & Tell Marketing for the Photographer

Show & Tell Marketing for the Photographer

by Stanley LearyMarch 2, 2016September 1, 2025

When the stars all align for you–take advantage of the moment. For me, my moment is now. My daughter is in the musical Into The Woods this April at her high school. She is the…

It is time for ASMP and NPPA to combine

It is time for ASMP and NPPA to combine

by Stanley LearyFebruary 29, 2016November 2, 2025

Nikon D750, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 5000, ƒ/4, 1/100 I have been at the Southwestern Photojournalism Conference for the past few days. Over the years, many who have attended the…

Create that triangle with your flash, camera and subject to improve your photos outside

Create that triangle with your flash, camera and subject to improve your photos outside

by Stanley LearyFebruary 27, 2016September 1, 2025

  Nikon D4, AF-S NIKKOR 14-24mm f/2.8G ED, Pocketwizard TTL system with Nikon SB-900 ISO 100, ƒ/ 2.8, 1/3200 Photographing this year at the Fort Worth Stockyards, I encountered a noon-day sun combination with cowboy hats. The…

Photographers what is it that you provide your customers?

Photographers what is it that you provide your customers?

by Stanley LearyFebruary 24, 2016September 1, 2025

  Link to Amazon Today I met and listened to Matthew Kelly, the New York Times bestselling author of The Rhythm of Life and twenty other books published in more than twenty-five languages and sold…

Four tips to grow your photography brand

Four tips to grow your photography brand

by Stanley LearyFebruary 23, 2016September 1, 2025

  Nikon D4, Sigma 35mm ƒ/1.4 DG Art, ISO 5600, ƒ/1.4, 1/500 I am in Orlando, Florida, covering a great meeting. I learned about four key elements today to grow your business. Avoid Complacency Know…

How a photo agency can help you

How a photo agency can help you

by Stanley LearyFebruary 19, 2016September 1, 2025

My good friend Ken Touchton and I are covering a Georgia Tech football game. Ken has been one of my best business mentors. Both Ken and I worked with the photo agency Black Star. Black…

Are you all Sizzle or Steak?

Are you all Sizzle or Steak?

by Stanley LearyFebruary 17, 2016September 1, 2025

Nikon D4, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, Sigma TC-2001 2x, ISO 12800, ƒ/5.6, 1/1600 “All About That Bass” Because you know I’m all about that bass ‘Bout that bass, no treble I’m…

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