There’s a quote I’ve always loved from wildlife photographer Tin Man Lee:
“The best wildlife photos are about something, not of something.”
That line sticks with me because it’s true far beyond wildlife photography. It applies to storytelling in every form—whether in photos, videos, or words.
When I look back at the strongest work I’ve done—whether it’s a missionary story from Africa, a corporate brand film, or even a simple portrait—it’s never just of a person or place. It’s about something: purpose, calling, hope, or transformation.
That’s what separates a good image from one that moves people.
Too often, I see photographers focusing on the technical aspects: light, exposure, and composition. All of that matters, of course. But storytelling begins when you start asking why.
- Why does this moment matter?
- Why should anyone care?
- What’s really happening here beyond what’s visible?
A photo of a pastor shows him preaching.
A photo of a pastor shows his passion for people and his heart for the Gospel.
A video of a nurse shows her working in a clinic.
A video about that same nurse shows the fatigue in her eyes and the compassion that keeps her showing up anyway.
The “about” is where the story lives. It’s what gives your audience a reason to care—and a reason to remember.
So next time you’re behind the camera, pause before you hit record or press the shutter. Ask yourself:
What is this really about?
Because when you can answer that question, your photos won’t just show the world—they’ll help change how people see it.