Why Call to Action is so important in Social Media

by Stanley LearyPhotography

This week I have done three different videos for three different local restaurants in Roswell, GA. This was my way of giving back and trying to help their people stay employed and pay their bills.

I created very similar format videos for each restaurant and there are some differences, but overall they are all telling customers they are open for carry-out only.

I posted them to my Vimeo account and I can track how many times they have been viewed.

Adele’s on Canton

Let me first share the stats for the most successful video at the moment based on those who have seen the video. That is the one on Adele’s on Canton. First here is the video again and then the stats.

The view rate for your video is simply your views divided by your impressions. We count an impression every time the Vimeo player loads your video, either on vimeo.com or embedded, and we count a view every time someone hits the play button on your video.

Slopes BBQ

Here is the video on Slopes BBQ and then the stats.

El Porton

Last is my video for El Porton and their stats

What makes one more successful?

Sharing is the number one thing that is determining success. There is one particular stat that shows by URL. Notice how many are on nextdoor.com. Those are posted by others to next door.

I have been creating websites for clients as well as for myself since 1995. One major problem most people have with creating content is they do not understand why people aren’t calling.

Your mailbox works just like your website, Facebook, YouTube/Vimeo, or other social media. It is an address.

If you want to get mail other than junk mail and bills then you have to market your address to the world or some category.

If you have a Facebook account then you most likely have friends. These friends are like an email list you might have in your address book for your email program.

Every time you post to your timeline those who are your friends and have you marked as someone to follow will get a message.

If you look at your profile you can see how many friends you have. Click on the “More” and then click on “Followers” to see how many people see your content.

This is where groups are important. If you are following the group guidelines and they let you post certain kinds of posts then everyone in that group will see your posts on their timeline.

If you want people to not just see your content but share it as well, you have to ask them. Also, you must make the post PUBLIC and not PRIVATE.

You can change privacy settings on an individual post that you want to make shareable by clicking the “Privacy” icon next to the post time stamp and selecting either “Friends” or “Public.” Select “Friends” if you want friends to be able to share the post or select “Public” if you want anyone to be able to see the post.

Tips to get people to Share

  • Make it easy for people to share your content. Any more than 2 to 3 clicks of a button, and it’s too much work to share your content. 
  • Ask them to share it. Don’t make people remember that they could share your content, either. Remind them with a call to action. Pinterest pins with a call to action get 80 percent more shares. Tweets that ask people to retweet them get 51 percent more retweets than tweets that never ask.
  • Use images. Tweets with images are 94 percent more likely to be shared, and photos on Facebook get 53 percent more likes.

To get people to share your content you have to convince them first. Why should users do what you want them to do? Before a visitor is willing to complete a task, they have to recognize the need. 

My Post & Call to Action