[NIKON Z 6, 35.0 mm f/1.4, Mode = Aperture Priority, ISO 100, 1/160, ƒ/1.4, (35mm = 35)]
Creating a portfolio should be about showing what your are capable of doing so that others can decide to hire you. The decisions on what should go into your portfolio should be to persuade people that your style of work will help them in promoting their business.
With my portfolio I like to show my skills to educated buyers. Most of the time I am hired by people who are used to hiring photographers and therefore are looking for competency and warmth.
I like to show my ability to create using light and not just capturing the natural light.
My good friend Tony Messano, an art director, coached me to show a different skill with each photo. Once you have established you can do something, don’t just show the same skill over and over.
One of the skills I like to show is my ability to get the moment. Sports photos show this, but also everyday life that seems to be moving slow is just as fast as a sports game. This is very true when you are looking for that “slice of life” to grab people’s attention and move their hearts as you need to do with nonprofits.
Some of my clients want to know that I can “Create a Moment” as much as capturing it.
While the ability to get the norm is required, getting the unexpected is what can separate you from others.
My tips for a portfolio
Your Best Technically Executed Photos
Photos that evoke emotions and engage the viewer
Show your technical versatility
Each photo is showing something different
Show you can work with a subject
Show who has already used you
Show what you love to shoot – Your Passion [that people will pay you to shoot]
I like to show clients I know how to capture lasers which are invisible to the eye most of the time.
Photography is about transporting people to a moment in time that they would like to be a part of as well.
You are busy but not Happy
Sometimes you have done an excellent job promoting yourself, but you forgot to pursue your passion. This is why you should do personal projects that help define what you are most passionate about. While you may still need to do some of the work you are good at to pay the bills, it is important you have projects on your calendar that you look forward to as well.
I love shooting work missionaries are doing around the world. I love meeting people from all walks of life.