A few weeks ago I had a Facebook friend request. It was another photographer. Now this scenario has happened more than just once for me. I want to walk you through what happened and what I want to share with those photographers who are struggling financially.
Since I didn’t recognize the name I went to his profile and clicked on his “About” section. Here you can see my information.
Now little did he know that I wasn’t just a photographer, but I hire photographers throughout the year for a few of my clients. I act as a director of photography role as well as other roles for those corporations.
I was looking for a few things that I feel like show me you are a successful professional photographer who is growing their business.
Do you have a way for me to contact you other than Facebook? I like to see three things: 1) phone number, 2) email, & 3) website.
It wasn’t long in our messaging that he said something like he is struggling as a freelancer because his market is over saturated.
When I asked if he had a website he said I need to work on that. He even said he knew that was important.
7 Tips to get more jobs
1 Get a website. You don’t have to know much at all to make this work. You can go to WordPress [https://wordpress.com] and create one for free. You can also go to places like PhotoShelter [www.photoshelter.com], Godaddy [https://www.godaddy.com/] and many other places that cater to photographers.
2 Create a domain name. I recommend Godaddy, but there are others. This is where you create your personalized web address. A .com address runs about $12 a year, but if you buy it for many years the price drops. You basically rent these addresses. You can also “mask” your website domain name with your custom domain name.
3 Create email with your domain name. I have actually had so many email addresses through the years that I cannot remember them all. I started with Compuserve and it was a number. The cool thing is once you own your domain name you can “mask” your @gmail.com address to be firstname.lastname@example.org. People send you email to your address and it actually can go to your @gmail.com address. The advantage here is that in 20 years when Google goes out of business or is bought and the email address changes to all your customers and prospects you are still email@example.com.
4 Create business card. Be sure your card has: 1) your name, 2) phone number, 3) email address, 4) website address, 5) your town & 6) your specialty. You want people to find you but you don’t have to put your street address on there to advertise to people where all your camera gear is located. You do want people to know if you are close by for an assignment. Don’t put just photographer on the card. That is as useful as putting human on the card. Put what you are the very best at doing on your card.
5 Buy business software. I recommend to photographers Cradoc’s FotoBiz. It will help you with creating cover letters, creating estimates & invoices and tracking of your receivables and payables. It also includes FotoQuote, the industry standard pricing guide for freelance photographers.
6 Create a home budget. This should be the very first thing you do. You cannot know what to charge if you don’t know what you need to pay your household bills. Once you have created a home budget that takes into account everything you spend money on during a year from rent, food, and the basics; it should also include things like vacations and retirement as well.
When done celebrate! This is what I would call the foundation for your business.
7 Last step is a Marketing Plan. In a nutshell this is where you will identify all those potential customers who need your specialty.
Rule-of-thumb marketing. If you contact 1,000 contacts only about 100 of these will be interested in your services. That means that 900 have various reasons that they are not interested. The reasons they are not interested run from every thing from they has someone they are happy with or that your style of work doesn’t mesh with their style.
Out of the remaining 100 only 10 will hire you. Again there are many factors here. The best way to put this is 90 are willing to date you, but not marry you.
No matter what you are doing, you are marketing yourself. Either you are helping your brand or hurting it. When you meet new people how many know that you are a photographer?
Since I used the marriage metaphor earlier, your marketing should be like the process you find your mate. You are working on building a relationship. So the first time you meet someone you don’t ask him or her to marry you. Also you need to be clear that you want to date or you never make it clear that you are interested.
I have written many articles on marketing that you can search for on my blog here.
I hope this has given you some things that can turn your lack of getting work into the road to prosperity.