Using photography to build a brand

Nikon D4, AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR, ISO 7200, ƒ/9, 1/100

This coming Saturday, October 3rd, Chick-fil-A is opening its first store in Manhattan, New York.

My job was to capture some of the inside and outside of the restaurant. The photos will help everyone who works for Chick-fil-A get a glimpse of the new location.

Nikon D750, AF-S NIKKOR 14-24mm f/2.8G ED, ISO 12800, ƒ/8, 1/250

Here I am trying to capture the street sign of W 37ST so people can understand where this is.

Nikon D750, AF-S NIKKOR 14-24mm f/2.8G ED, ISO 12800, ƒ/8, 1/200

I then tried to let you see the other side to show how this is a residential area of NYC.

No matter how hard I tried, the single image didn’t do justice. So I took some 360º Panoramic photos of the place. Here is one from the street.

I think the 360 is a lot more engaging and helps you get your bearings as to the location of the restaurant better than the single image alone does.