Using photography to help build a brand

Nikon D4, AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR, ISO 7200, ƒ/9, 1/100

This coming Saturday, October 3rd Chick-fil-A is opening their first store in Manhattan, New York.

My job this past weekend was to capture some of the inside and outside to help everyone who works for Chick-fil-A get a glimpse of the new location.

Nikon D750, AF-S NIKKOR 14-24mm f/2.8G ED, ISO 12800, ƒ/8, 1/250

Here I am trying to capture the street sign of W 37ST so people can get context of where this is located.

Nikon D750, AF-S NIKKOR 14-24mm f/2.8G ED, ISO 12800, ƒ/8, 1/200

I then tried to let you see the other side to show how this is a residential area of NYC.

Not matter how hard I tried the single image just doesn’t do it justice. So I did some 360º Panoramic photos of the place. Here is one from the street.

http://www.stanleylearystoryteller.com/360tours/NYC-Outside/_flash/index.html
I think the 360 is a lot more engaging and helps you get your bearings as to the location of restaurant better than the single image alone does.