Capturing a “Moment” helps to build a brand

Nikon D3S, AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR, ISO 560, ƒ/5.3, 1/80

I was covering a meeting where Dan Cathy the president of Chick-fil-A was talking about Daddy Daughter Date Night events. He then put this image of mine up on the screen to talk about how every daughter would love to have her daddy looking at her like this and giving her this type of attention.

This is one of those really rare moments when people are talking about the work I produced and I am getting to hear it.

Nikon D3S, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 6400, ƒ/2.8, 1/320

This is the actual photo here. I am guessing that the photo on that stage was 45′ x 30′ big. I was really impressed that the Nikon D3s ISO 6400 image looked that great projected that size.

The client was comfortable enough to use the photo by the president of the company to talk about one of the most important things their brand does–emotional connections.

Nikon D3S, AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR, ISO 3200, ƒ3.8, 1/25–Off camera fill-flash using the Nikon SB-900.  The Flash is on the Pocketwizard TT5 and being triggered by the Mini TT1 on the Camera with the AC3 to control the output of the flash. 

My job is to look for those moments where the emotional connection happens and be sure the brand is part of those moments. Here I was capturing a Father & Son Camp Out at a local Chick-fil-A. Chick-fil-A is creating events to help bring families closer together. What better way to capture these moments than with a photograph.

Remember while you need to technically have a good quality image you also need a “moment.”