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Tag: Business of Photography

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What Dorothy, the Yellow Brick Road, and Seth Godin Taught Me About Strategy

What Dorothy, the Yellow Brick Road, and Seth Godin Taught Me About Strategy

by Stanley LearyJune 24, 2025September 2, 2025

During one of our early scouting trips for the Storytellers Abroad Multimedia Missions Workshop, Jeff Raymond and I are overlooking the Pacific in Lima, Peru. Like Dorothy on the Yellow Brick Road, this journey wasn’t…

When Strategy Feels Uncomfortable (That’s When You Know You’re On to Something)

When Strategy Feels Uncomfortable (That’s When You Know You’re On to Something)

by Stanley LearyJune 23, 2025September 1, 2025

There’s a moment in every solo entrepreneur’s journey when you look around and wonder: Should I be doing what they’re doing?Should I change my logo? Get that lens? Should I rebuild my site to look…

The Unseen 25%: What Freelancers Spend Their Time Doing

The Unseen 25%: What Freelancers Spend Their Time Doing

by Stanley LearyMay 13, 2025September 1, 2025

The past few days have been a bit of a reality check, and if you’re freelancing or running your own business, you might relate. I’ve been knee-deep catching up on bookkeeping. It’s the kind of…

The Power of Archiving: A 40-Year-Old Photo Request

The Power of Archiving: A 40-Year-Old Photo Request

by Stanley LearyFebruary 24, 2025September 1, 2025

A few days ago, I received an email that took me back to my early days as a photojournalist. The message started with a simple question: "I'm looking for a Stanley Leary who would have…

How to Build Relationships While Covering a Multi-Day Corporate Event

How to Build Relationships While Covering a Multi-Day Corporate Event

by Stanley LearyFebruary 21, 2025September 1, 2025

As a freelance photographer covering a company’s annual meeting or conference, your role extends beyond capturing great images—you’re also building relationships. Whether engaging with key leadership or connecting with attendees, how you interact can influence…

When System Data Takes Over: My Hard Lesson in Mac Storage Management

When System Data Takes Over: My Hard Lesson in Mac Storage Management

by Stanley LearyFebruary 8, 2025September 1, 2025

On Friday, I ran into a frustrating issue that every digital creative dreads—my Mac ran out of space. As someone who regularly works with large files, I understand the importance of keeping my storage in…

Values + Trust = Relationship: How Freelance Photographers Can Go Beyond Transactions

Values + Trust = Relationship: How Freelance Photographers Can Go Beyond Transactions

by Stanley LearyJanuary 29, 2025September 1, 2025

As an independent photographer, it’s easy to fall into the trap of thinking your work is just about delivering images. A client hires you; you take photos, and they pay you—it’s a transaction. But if…

The Photographer’s Guide to Marketing on a Budget

The Photographer’s Guide to Marketing on a Budget

by Stanley LearyJanuary 15, 2025September 1, 2025

As a photographer and small business owner, mastering marketing can feel overwhelming, especially with limited funds. However, you can grow your brand without breaking the bank by focusing on the right resources, strategies, and opportunities.…

Beyond the Assignment: Building a Photo Library for Clients

Beyond the Assignment: Building a Photo Library for Clients

by Stanley LearyJanuary 2, 2025September 1, 2025

When shooting photos for clients, my goal isn’t just to fulfill the immediate assignment and create a resource that serves them far beyond the event or project. I want to provide my clients with a…

Tips for Starting Out: Insights from My First Meeting with an NPPA Mentee

Tips for Starting Out: Insights from My First Meeting with an NPPA Mentee

by Stanley LearyDecember 19, 2024September 1, 2025

I recently had the pleasure of meeting my NPPA mentee for the first time. She’s just starting in the photography business, and as we talked, it became clear that she had some basic questions about…

Balancing Storytelling and Information in Business and Nonprofit Messaging

Balancing Storytelling and Information in Business and Nonprofit Messaging

by Stanley LearyDecember 17, 2024September 1, 2025

In this photo, women learn to sew as part of Sifa's mission to empower women to become successful small business owners who, in turn, invest in their communities. Sifa is faith-based, gospel-centered, and committed to…

Why Every Professional Photographer Should Join a Photographer’s Association

Why Every Professional Photographer Should Join a Photographer’s Association

by Stanley LearyDecember 9, 2024September 1, 2025

Joining a professional photographer’s association can be transformative for your career. It provides community, resources, and financial advantages. Here’s a breakdown of a few major organizations and their benefits. 1. Professional Photographers of America (PPA)…

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