When showcasing a business like Slopes BBQ, it’s not just about showing food—it’s about telling a story. For this latest catering video, I wanted viewers to feel the warmth, hospitality, and mouthwatering flavors that Slopes delivers with every order.
We started with the foundation: footage from their previous 30-second commercial. However, since this video is twice as long, I needed to capture new material to tell the story of their catering. That meant shooting plates stacked high with smoky proteins, family-style meals, fresh sides, and their signature bread. Every detail matters when you want to convey the quality and care that goes into each order.
I also included a drone shot at the end, pulling away from the restaurant to imply the journey of the catering order arriving at a customer’s event. It’s subtle but reinforces the connection between the restaurant and the people they serve.
Beyond the video, I pulled still images from the footage to create a gallery of photos for Slopes to use in marketing. These photos highlight the food up close and help tell the story in a static format.
Editing this video took over double the time of their original 30-second commercial. Still, the result is a rich, flavorful video that makes viewers crave a Slopes BBQ catering experience.
Check out this 30-second commercial showcasing Slopes BBQ catering for local high schools—perfect for Jumbotron screens!