When Opportunity Knocks Are You Ready?

Fledgling Red-Tailed Hawk in our Backyard. Every year we get a new nest. [NIKON D5, Sigma 120-300mm F2.8 DG OS HSM Sports + Sigma 2.0x Teleconverter TC-2001, Mode = Aperture Priority, ISO 2500, 1/4000, ƒ/5.6, (35mm = 600)]

This past week I have been reminded that there are many things beyond our control when it comes to posting photos on social media and if they get a few likes or even thousands.

Red-Tailed Hawk [X-E3, XF55-200mmF3.5-4.8 R LM OIS, Mode = Aperture Priority, ISO 200, 1/60, ƒ/4.8, (35mm = 300)]

First of all I am fully aware that the content you publish has to be strong or it will not take off.

Just compare the first photo to the second one. While both show a red-tailed juvenile hawk in our backyard, seeing the wings spread is more interesting. So for the most part when these were shared in social media the one with the wings spread got much more likes. It is a stronger photo.

Mostly Roswell High School students or alumni were peacefully protesting on June 2, 2020 at the corner of King Road and Hwy 92 for Black Lives Matter. [NIKON D5, 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 180, 1/500, ƒ/5.6, (35mm = 300)]

The key is to create great content using the “5 W’s & the H”.

  • Who
  • What
  • When
  • Where
  • Why
  • How

These will impact how the audience responds. So this photo of the young lady protestor isn’t all that different than this one here:

East Roswell Peaceful Protest at the corner of Old Alabama Road and Holcomb Bridge Road on June 3, 2020 [NIKON D5, 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 100, 1/250, ƒ/5.6, (35mm = 190)]

Tapping into Social Media Influencers

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

Some of my followers have there own network that if they choose to do more than just like my post, but re-share it then this is where “Opportunity is Knocking”.

The difference was who my audience is on social media. Many of my followers knew people in the event with the young lady protesting on June 2nd photo, but not the same for the June 3rd photo.

The first event also was on the first night we were really seeing protestors in Roswell, GA. After posting many people were commenting and sending me emails to know where the next protest was happening.

So once a few of my followers posted in their social media my photos they took off. WSB-TV the local ABC-affiliated television station for Atlanta asked to use them as well as many other news outlets.

The Roswell Police Department also asked to use the photo since it was a Peaceful Protest and they wanted to show they supported the community.

That one photo of all the protestors laying down on their stomachs and hands behind their backs like George Floyd was share so many times I cannot even began to count. On my Instagram Page alone 385+ likes. Just my Facebook Page 100+. But then when you start adding up all the shares and their likes the photo has thousands of likes.

f/8 and be there is an expression popularly used by photographers as representing the importance of taking the opportunity for a picture rather than concern for the technologies with which one does so.

Ascher (Usher) Fellig

Being at the right place, at the right time and having your camera settings so that you will get a well exposed, in focus photo is part of the equation. You must know in your head the “5 W’s & the H” so that you have the right lens, position and composition to make a photo that connects with the audience.

East Roswell Peaceful Protest at the corner of Old Alabama Road and Holcomb Bridge Road on June 3, 2020 [NIKON D5, 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 100, 1/250, ƒ/5.6, (35mm = 48)]

when opportunity knocks

Clean Plate – You cannot take on new work if you have too much on your plate already. Make it a priority to always get your projects done in a timely matter.

“Don’t put off until tomorrow what you can do today.”

― Benjamin Franklin

Observe what’s happening around you – You have to know what is happening in your community, state and world. Nextdoor.com is the best way to stay in the know about what’s going on in your neighborhood—whether it’s finding a last-minute babysitter, learning about an upcoming block party, or hearing about a rash of car break-ins.

Give people a reason to follow you – You should look to strategically use each social media channel based on its strengths and demographics, and give your target audience a good reason to connect with you on that specific network. What value are you providing? What are you offering that will entice them to stay tuned in? Think about the reasons people use each network, then formulate a plan to consistently post and share content that will resonate with your specific audience, wherever they congregate online.

Libby Segar leads the group in chanting. She is holding the “Dear White People ..” sign. [NIKON D5, 14.0-24.0 mm f/2.8, Mode = Aperture Priority, ISO 450, 1/1000, ƒ/8, (35mm = 14)]

Never, ever buy followers and fans – Some people assume that purchasing fans and followers is a shortcut to building a huge online community. This is not only bad practice, but it will largely end up being more of a problem than it’s worth.

Authenticity – At the end of the day, authenticity is what makes influencers influential to the public. Therefore, authenticity needs to be a top priority.

Here is a video from the first protest and the second. Which one do you think got more views & why?