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Author: Stanley Leary

Most companies know the value of a good story, but do not know how to tell their own story. Leary has a process to find and tell stories that communicate how they change lives, so that their companies grow again. Some of his clients include Chick-fil-A, Newell-Rubbermaid, Coke, Georgia Tech, and The Carter Center. Leary’s work has taken him across the United States and beyond — to Chile, Peru, Burkina Faso, Canada, France, Ghana, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Portugal and Romania. The experiences of this award-winning communications allow him to engage audiences with storytelling that builds organization’s brand. His U.S. clients find that ability translates into making their messages cross-culturally relevant with diverse American audiences and within the mainstream media. Prior to forming his own company, Leary worked on staff for The Hickory (N.C.) Daily Record and theCOMMISSION magazine in Richmond, VA. For nine years he was on staff with PR team at Georgia Institute of Technology, Atlanta, Ga. Leary is also a teacher. He enjoys sharing his expertise with others. He has taught storytelling and brand building at Grady College of Journalism and Mass Communication, University of Georgia, Athens, Ga.; The University of the Nations, Kona, Hawaii; Reinhardt College, Waleska, Ga.; Berry College, Rome, Ga.; Portfolio Center, Atlanta, Ga.; and Dallas (Texas) Baptist University. He also has been a guest lecturer at World Journalism Institute, Washington, D.C.; Southwestern Photojournalist Conference, Fort Worth, Texas; Art Institute of Atlanta, Ga.; American Society of Media Photographers. Atlanta (Ga.) Chapter; and the Southeastern Photographic Society, Atlanta Ga. Clients often contract him to teach their staffs to become more visually effective in building their brand. Leary lives in Roswell, Ga., holds degrees in social work and communications, and is married to Dorie Griggs. They have three children.
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The Unseen 25%: What Freelancers Spend Their Time Doing

The Unseen 25%: What Freelancers Spend Their Time Doing

by Stanley LearyMay 13, 2025September 1, 2025

The past few days have been a bit of a reality check, and if you’re freelancing or running your own business, you might relate. I’ve been knee-deep catching up on bookkeeping. It’s the kind of…

When Stress Sneaks In: How to Spot It, Own It, and Move Forward

When Stress Sneaks In: How to Spot It, Own It, and Move Forward

by Stanley LearyMay 12, 2025September 1, 2025

This morning, I made a simple mistake in Quicken—one of those errors where you realize it just a second too late. I had to pull out the Time Machine backup, go back a few days,…

Smart Shooting: How I Use GPS and Face Recognition to Add Value for Clients

Smart Shooting: How I Use GPS and Face Recognition to Add Value for Clients

by Stanley LearyMay 10, 2025September 1, 2025

As a storyteller and brand builder, I’ve found that embedding GPS data and utilizing facial recognition in my photography workflow enhances my organization and adds immense value for my clients. These tools go beyond the…

Why the Words We Use Matter More Than Ever

Why the Words We Use Matter More Than Ever

by Stanley LearyMay 8, 2025November 5, 2025

Photo Caption: David and Tami Woods are beginning a new chapter in Bobo, Burkina Faso—and they’re not doing it alone. As they moved into their new home, they were welcomed by homeowner M. Augustus Dembele…

Why I Shoot RAW: It’s All About the Latitude

Why I Shoot RAW: It’s All About the Latitude

by Stanley LearyMay 7, 2025September 1, 2025

When people ask me why I still shoot in RAW instead of JPEG or TIFF, I smile and say, “It’s about options.” But let me break that down a bit more, because the truth is—RAW…

Why Human Storytellers Still Matter in an AI World

Why Human Storytellers Still Matter in an AI World

by Stanley LearyMay 6, 2025September 1, 2025

Everywhere you turn, someone’s talking about how AI is changing everything—from writing scripts to editing videos and even generating photos. As a storyteller who’s spent decades working alongside nonprofits, missionaries, and small businesses, I see…

Honoring the Heart of Healthcare – National Nurses Day

Honoring the Heart of Healthcare – National Nurses Day

by Stanley LearyMay 6, 2025September 1, 2025

Rose Nantonah, a nurse, is setting up an IV with a child patient at the Baptist Medical Center in Nalerigu, Ghana. Today is National Nurses Day, and I want to take a moment to recognize…

When Words Aren’t Enough: Why Music and Photography Let My Soul Speak

When Words Aren’t Enough: Why Music and Photography Let My Soul Speak

by Stanley LearyMay 4, 2025September 1, 2025

For as long as I can remember, words have never quite been enough. They often come out tangled, too late, or not at all. Growing up on the autism spectrum, I struggled with language, both…

The Power of Patterns: How Autism Shapes My Life as a Storyteller and Brand Builder

The Power of Patterns: How Autism Shapes My Life as a Storyteller and Brand Builder

by Stanley LearyMay 3, 2025September 1, 2025

Photo by Dennis Fahringer If you’ve ever worked with me, you know I’m constantly learning. That’s not just a professional habit—it’s wired into who I am. Being on the autism spectrum has given me a…

Big News: FOCUS Has a New Name — Welcome to The Story Thread

Big News: FOCUS Has a New Name — Welcome to The Story Thread

by Stanley LearyMay 2, 2025September 1, 2025

Over the past few years, I’ve walked alongside many of you through conversations, workshops, and stories shared under the name FOCUS. That space was born from a desire to gather with like-minded storytellers, visual creatives,…

The Power of Consistent Messaging: Breaking Through the Noise with Storytelling

The Power of Consistent Messaging: Breaking Through the Noise with Storytelling

by Stanley LearyMay 1, 2025September 1, 2025

Every face tells a story. Consistent, human-centered storytelling cuts through and connects in a world overwhelmed by noise. It’s not about saying more—it’s about saying what matters, clearly and consistently. We live in a world…

The Importance of Storytelling in Building Relationships with Your Audience

The Importance of Storytelling in Building Relationships with Your Audience

by Stanley LearyApril 30, 2025February 18, 2026

"People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe."—Simon Sinek In a world bombarded with messages from every direction, it’s easy to feel…

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