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Author: Stanley Leary

Most companies know the value of a good story, but do not know how to tell their own story. Leary has a process to find and tell stories that communicate how they change lives, so that their companies grow again. Some of his clients include Chick-fil-A, Newell-Rubbermaid, Coke, Georgia Tech, and The Carter Center. Leary’s work has taken him across the United States and beyond — to Chile, Peru, Burkina Faso, Canada, France, Ghana, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Portugal and Romania. The experiences of this award-winning communications allow him to engage audiences with storytelling that builds organization’s brand. His U.S. clients find that ability translates into making their messages cross-culturally relevant with diverse American audiences and within the mainstream media. Prior to forming his own company, Leary worked on staff for The Hickory (N.C.) Daily Record and theCOMMISSION magazine in Richmond, VA. For nine years he was on staff with PR team at Georgia Institute of Technology, Atlanta, Ga. Leary is also a teacher. He enjoys sharing his expertise with others. He has taught storytelling and brand building at Grady College of Journalism and Mass Communication, University of Georgia, Athens, Ga.; The University of the Nations, Kona, Hawaii; Reinhardt College, Waleska, Ga.; Berry College, Rome, Ga.; Portfolio Center, Atlanta, Ga.; and Dallas (Texas) Baptist University. He also has been a guest lecturer at World Journalism Institute, Washington, D.C.; Southwestern Photojournalist Conference, Fort Worth, Texas; Art Institute of Atlanta, Ga.; American Society of Media Photographers. Atlanta (Ga.) Chapter; and the Southeastern Photographic Society, Atlanta Ga. Clients often contract him to teach their staffs to become more visually effective in building their brand. Leary lives in Roswell, Ga., holds degrees in social work and communications, and is married to Dorie Griggs. They have three children.
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Why Every Business Needs Professional Team Photos and Headshots

Why Every Business Needs Professional Team Photos and Headshots

by Stanley LearyAugust 25, 2025September 4, 2025

I recently had the privilege of photographing the Edward Jones office team in Forest City, NC. We created an outdoor team photo and indoor headshots, giving them a consistent and polished look for their website,…

Authenticity Is a Lie. Consistency Is Your Brand’s Promise.

Authenticity Is a Lie. Consistency Is Your Brand’s Promise.

by Stanley LearyAugust 21, 2025September 4, 2025

You might be told that “being authentic” is the key to winning hearts—but Seth Godin flips that on its head. In his view, authenticity isn’t the goal. Consistency is. Absolute professionalism is doing what you…

Understanding Corporate Communications vs. Advertising & Marketing

Understanding Corporate Communications vs. Advertising & Marketing

by Stanley LearyAugust 20, 2025September 4, 2025

At the grand opening of Ross Cathy’s Chick-fil-A in Columbus, Georgia, surrounded by fellow operators and supported by his father, Dan Cathy, and grandparents, Truett and Jeanette Cathy, the founders of Chick-fil-A. One of the…

Why Change Acceptance Matters More Than You Think

Why Change Acceptance Matters More Than You Think

by Stanley LearyAugust 16, 2025September 4, 2025

Caption: At the close of our storytelling workshop in Tanzania, the community gathered to watch the premiere of the films created that week. For many, it was the first time they had seen their story…

When Holding On Holds You Back

When Holding On Holds You Back

by Stanley LearyAugust 14, 2025September 4, 2025

One of the biggest challenges for businesspeople — and honestly for anyone — is knowing when to let go of what’s always worked. It’s not just hard because change is uncomfortable. It’s hard because what…

The “Why” Behind the Photograph: Lessons from Historic Images

The “Why” Behind the Photograph: Lessons from Historic Images

by Stanley LearyAugust 12, 2025February 18, 2026

This is my favorite photograph by my mentor, Don Rutledge. I love it because the family’s eyes are not on Don’s camera, but on the missionary— their friend—standing just behind him. That simple detail speaks…

Finding Rhythm in Life: How Playing an Instrument Can Keep You Positive

Finding Rhythm in Life: How Playing an Instrument Can Keep You Positive

by Stanley LearyAugust 11, 2025September 4, 2025

Sometimes life throws you into a rut. The kind where your mind starts circling the same thoughts repeatedly, and you feel stuck. This year’s latest season of Professor T unexpectedly hit me. The brilliant but…

The Wealth of Pursuing Your Calling

The Wealth of Pursuing Your Calling

by Stanley LearyAugust 8, 2025September 4, 2025

Caption: Dave LaBelle, renowned photojournalist and storyteller, speaks to students at the Grady College of Journalism at the University of Georgia, alongside Mark Johnson. I’ve known a lot of photographers who chased assignments that paid…

Don’t Just Show Up: Why Preplanning Makes or Breaks Your Next Shoot

Don’t Just Show Up: Why Preplanning Makes or Breaks Your Next Shoot

by Stanley LearyAugust 6, 2025September 4, 2025

Before filming began, the team gathered with missionary Judy Bown in Togo, West Africa, to discuss her story and clarify the purpose behind the video. As coaches and producers, we took time to listen, ask…

More Than BBQ: The Story Behind the Slopes Video

More Than BBQ: The Story Behind the Slopes Video

by Stanley LearyAugust 2, 2025September 4, 2025

This 30-second video for Slopes BBQ may have been designed to play during high school games on the jumbotrons around Roswell, Georgia, but it’s more than just a quick commercial. Angel, the owner of Slopes…

“Do You Feel Lost?” — Why Knowing Your True North as a Creative Matters More Than Ever

“Do You Feel Lost?” — Why Knowing Your True North as a Creative Matters More Than Ever

by Stanley LearyJuly 29, 2025September 4, 2025

A young Fulani shepherd watches over his cattle under the scorching sun in Burkina Faso. Known for their rich nomadic heritage, the Fulani are expert cattle herders, moving with the rhythm of the land and…

From Horse-Drawn to High-Tech: A Roswell Firefighting Tradition Lives On

From Horse-Drawn to High-Tech: A Roswell Firefighting Tradition Lives On

by Stanley LearyJuly 26, 2025September 4, 2025

Today, I photographed two meaningful ceremonies here in Roswell, Georgia—the Push-In Ceremonies for the new fire engines at Stations 22 and 26. This isn’t just a photo op. It’s a tradition deeply rooted in the…

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