7 Tips for the financially struggling photographer

A few weeks ago I had a Facebook friend request. It was another photographer. Now this scenario has happened more than just once for me. I want to walk you through what happened and what I want to share with those photographers who are struggling financially.

Since I didn’t recognize the name I went to his profile and clicked on his “About” section. Here you can see my information.

Now little did he know that I wasn’t just a photographer, but I hire photographers throughout the year for a few of my clients. I act as a director of photography role as well as other roles for those corporations.

I was looking for a few things that I feel like show me you are a successful professional photographer who is growing their business.

Do you have a way for me to contact you other than Facebook? I like to see three things: 1) phone number, 2) email, & 3) website.

It wasn’t long in our messaging that he said something like he is struggling as a freelancer because his market is over saturated.

When I asked if he had a website he said I need to work on that. He even said he knew that was important.

7 Tips to get more jobs

1 Get a website. You don’t have to know much at all to make this work. You can go to WordPress [https://wordpress.com] and create one for free. You can also go to places like PhotoShelter [www.photoshelter.com], Godaddy [https://www.godaddy.com/] and many other places that cater to photographers.

2 Create a domain name. I recommend Godaddy, but there are others. This is where you create your personalized web address. A .com address runs about $12 a year, but if you buy it for many years the price drops. You basically rent these addresses. You can also “mask” your website domain name with your custom domain name.

3 Create email with your domain name. I have actually had so many email addresses through the years that I cannot remember them all. I started with Compuserve and it was a number. The cool thing is once you own your domain name you can “mask” your @gmail.com address to be me@yourdomainname.com. People send you email to your address and it actually can go to your @gmail.com address. The advantage here is that in 20 years when Google goes out of business or is bought and the email address changes to all your customers and prospects you are still me@yourdomainname.com.

Back of Card
Front of Business Card

4 Create business card. Be sure your card has: 1) your name, 2) phone number, 3) email address, 4) website address, 5) your town & 6) your specialty. You want people to find you but you don’t have to put your street address on there to advertise to people where all your camera gear is located. You do want people to know if you are close by for an assignment. Don’t put just photographer on the card. That is as useful as putting human on the card. Put what you are the very best at doing on your card.

5 Buy business software. I recommend to photographers Cradoc’s FotoBiz. It will help you with creating cover letters, creating estimates & invoices and tracking of your receivables and payables. It also includes FotoQuote, the industry standard pricing guide for freelance photographers.

6 Create a home budget. This should be the very first thing you do. You cannot know what to charge if you don’t know what you need to pay your household bills. Once you have created a home budget that takes into account everything you spend money on during a year from rent, food, and the basics; it should also include things like vacations and retirement as well.

When done celebrate! This is what I would call the foundation for your business.

7 Last step is a Marketing Plan. In a nutshell this is where you will identify all those potential customers who need your specialty.

Rule-of-thumb marketing. If you contact 1,000 contacts only about 100 of these will be interested in your services. That means that 900 have various reasons that they are not interested. The reasons they are not interested run from every thing from they has someone they are happy with or that your style of work doesn’t mesh with their style.

Out of the remaining 100 only 10 will hire you. Again there are many factors here. The best way to put this is 90 are willing to date you, but not marry you.

No matter what you are doing, you are marketing yourself. Either you are helping your brand or hurting it. When you meet new people how many know that you are a photographer?

Since I used the marriage metaphor earlier, your marketing should be like the process you find your mate. You are working on building a relationship. So the first time you meet someone you don’t ask him or her to marry you. Also you need to be clear that you want to date or you never make it clear that you are interested.

I have written many articles on marketing that you can search for on my blog here.

I hope this has given you some things that can turn your lack of getting work into the road to prosperity.

Go to Lens combination: Nikon 14-24mm ƒ/2.8 & Nikon 28-300mm ƒ/3.5-5.6

Impact 360 Institute’s Campus Expansion
Dedication [Nikon D5, 14-24mm ƒ/2.8, ISO 2200, ƒ/8, 1/100]
One of the types of photography I do a great deal of for clients is the event coverage. This is the type of coverage that you are capturing the photos with available light and an occasional on camera flash for a quick grip and grin.

Impact 360 Institute’s Campus Expansion
Dedication [Nikon D5, 28-300mm ƒ/3.5-5.6, ISO 100, ƒ/5.6, 1/500]
In these situations you need to go as wide as possible to pretty close up. I find that the Nikon 14-24mm ƒ/2.8 is the best lens for capturing those super wide and wide angle shots.

Impact 360 Institute’s Campus Expansion
Dedication [Nikon D5, 14-24mm ƒ/2.8, ISO 5000, ƒ/8, 1/100]
With a new campus dedication I needed to show tour groups going through and around the new campus. I used the 14 -24mm to capture the room interiors with people to give a sense of perspective and to capture as much of the room as possible.

Now I was also using the 28-300mm because I was needing to capture moderate to telephoto shots of people around the campus and the speakers at a podium.

Larry Cox
Impact 360 Institute’s Campus Expansion
Dedication [Nikon D5, 28-300mm ƒ/3.5-5.6, ISO 11400, ƒ/8, 1/200]
Now this lens combination works great for just about any situation. Now for a smaller venue I am often using the Sigma 24-105mm ƒ/4 when I just want to carry one camera.

Impact 360 Institute’s Campus Expansion
Dedication [Nikon D5, Sigma 24-105mm, ISO 100, ƒ/5.6, 1/400]
If you are to cover things where you have speakers an need to capture rooms where you cannot back up enough then the 14-24mm and 28-300mm lenses will help you do a great job.

I am also loving my Fuji X series cameras and lenses. I am finding shooting with the Fuji X-E2/X-E3 with the 10-24mm and the 55-200mm lenses will give you a similar lens coverage.

Fuji X-E3, 10-24mm ƒ/4, ISO 10000, ƒ/4, 1/200]

The Fuji is much lighter system than the Nikon.

[Fujifilm X-E3, 55-200mm, ISO 1250, ƒ/5.6, 1/1000 – Flashpoint Zoom Li-on R2 TTL & Flashpoint R2 TTL transmitter]
It is much easier to walk around at an event all day with the Fuji system.

I haven’t tried the Fujifilm XF 100-400mm f/4.5-5.6 R LM OIS. I would love to try this with some high school football games to see if it could work. However, I am super confident with the Nikon D5 & Sigma 120-300mm ƒ/2.8 with the TC-2001 converter keeping up with the action.

I am also more pleased with the Nikon D5 having microphone and headphone jacks for recording video. The Nikon D5 is the camera system that does it all and really my only complaint is the weight.

My recommendation is to have lenses for covering events that are at least 20mm wide to 30mm for a full-frame camera. As far as a camera I cannot see ever buying a camera today that doesn’t have ISO of at least 51200 and the low of 100. This will let you shoot in almost every situation without the need of a flash. The reasons I use my flash today are to add light to improve the photo where often there is no light.

Shooting events requires you to be ready for just about everything, so be sure you have the lenses, camera and flash to do deliver for the client.

Don’t raise Cain in your business

Story of Cain and Abel [Fujifilm X-E3, 18-55mm, ISO 1000, ƒ/4, 1/200]
Yesterday when I was in my Sunday School class we were studying the story of Cain and Abel. While I have read this story over and over since a little child each time I come to the scripture a little differently. Life experiences and where I am in life really can impact one’s perspective.

Reading this as a business owner I saw this in a new light. I thought of how I see this story lived out in business every day.

Just read the story with a customer being God and while Cain and Abel are two freelancers giving estimates to get a job.

Genesis 4:1-15

4 Adam made love to his wife Eve, and she became pregnant and gave birth to Cain. She said, “With the help of the Lord I have brought forth a man.” 2 Later she gave birth to his brother Abel.

Now Abel kept flocks, and Cain worked the soil. 3 In the course of time Cain brought some of the fruits of the soil as an offering to the Lord. 4 And Abel also brought an offering—fat portions from some of the firstborn of his flock. The Lord looked with favor on Abel and his offering, 5 but on Cain and his offering he did not look with favor. So Cain was very angry, and his face was downcast.

6 Then the Lord said to Cain, “Why are you angry? Why is your face downcast? 7 If you do what is right, will you not be accepted? But if you do not do what is right, sin is crouching at your door; it desires to have you, but you must rule over it.”

8 Now Cain said to his brother Abel, “Let’s go out to the field.” While they were in the field, Cain attacked his brother Abel and killed him.

9 Then the Lord said to Cain, “Where is your brother Abel?”

“I don’t know,” he replied. “Am I my brother’s keeper?”

10 The Lord said, “What have you done? Listen! Your brother’s blood cries out to me from the ground. 11 Now you are under a curse and driven from the ground, which opened its mouth to receive your brother’s blood from your hand. 12 When you work the ground, it will no longer yield its crops for you. You will be a restless wanderer on the earth.”

13 Cain said to the Lord, “My punishment is more than I can bear. 14 Today you are driving me from the land, and I will be hidden from your presence; I will be a restless wanderer on the earth, and whoever finds me will kill me.”

15 But the Lord said to him, “Not so; anyone who kills Cain will suffer vengeance seven times over.” Then the Lord put a mark on Cain so that no one who found him would kill him.

While discussing this passage in our class I was struck by why God didn’t treat both Cain and Abels gifts equally. The scripture doesn’t say why he treated them the way he did.

You would think God should treat them equally.

I can think of many Christmas and birthdays where opening a present I was disappointed or one of my family/friends were disappointed with a present. It was always important in my circles that you were appreciative for the gift.

So I can get why God might like one gift more than the other, I am that way. Our customers and potential clients also have reasons they pick one vendor over another and they don’t always tell you why.

Instead of dealing directly with God over his gift Cain got angry with his brother Abel. Sound familiar. We often are upset with our competition.

Instead of taking our anger out on others we need to work on ourselves. We need to remember there is always a next time. Maybe not with that client, but with another.

Maybe you are like Cain and realize you only have  “fruits of the soil” as a farmer and not an animal to sacrifice because you are a farmer and not the cowboy. Don’t be shortsighted and think the only way you can win a contract is to take out your competition. [You could be just talking about your competition in a bad way to the customer.]

Look at what you have to offer and do everything you can to be sure that your presentation of your gifts is as good as the gifts themselves.

Focus on your Audience’s Needs. … As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them. While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

Face Expressions – The Nuance For Great Photos

The Summerall Guards perform during half time at the football game during Parent’s Weekend at The Citadel in Charleston, SC. [Nikon D5, Sigma 120-300mm ƒ/2.8 S, Sigma TC-2001, ISO 1000, ƒ/5.6, 1/4000]
Knowing your subject gives you insights to what makes a better photo than just any photo.

My son was a Summerall Guard at the Citadel in the class of 2011. During this time I took more photos of them performing and started to see these moments that I thought gave you insights into how they communicate during a silent drill.

The Summerall Guards perform during half time at the football game during Parent’s Weekend at The Citadel in Charleston, SC. [Nikon D5, Sigma 120-300mm ƒ/2.8 S, Sigma TC-2001, ISO 450, ƒ/5.6, 1/4000]
One thing I noticed was the face expressions showed them counting to themselves or when they breathed loudly so those around them would hear. This let them all know if they were together in their counts and their moves.

The Summerall Guards perform during half time at the football game during Parent’s Weekend at The Citadel in Charleston, SC. [Nikon D5, Sigma 120-300mm ƒ/2.8 S, Sigma TC-2001, ISO 450, ƒ/5.6, 1/4000]
The Summerall Guard was formed in 1932. Membership is considered a high honor at the military college. The platoon’s purpose is to exemplify, through a unique series of movements based on the old German close order drill, the exactness and thoroughness with which a cadet is trained. The drill, is performed to a silent count. Each year’s Guards take responsibility for teaching the next year’s unit the precise drill.

The Citadel’s (19) Dominique Allen quarterback passes while Mercer’s (23) Will Coneway Line Backer defends in game during Parent’s Weekend in Charleston, SC. [Nikon D5, Sigma 120-300mm ƒ/2.8 S, Sigma TC-2001, ISO 2000, ƒ/5.6, 1/4000]
In sports very similar predictable moments happen as well. I know that if I am covering a team like The Citadel they are trying to get to the goal that they are facing. So even on defense if a fumble or interception happens the players will try and go towards the goal.

The Citadel’s (29) Grant Drakeford A-Back is tackled by Mercer’s (3) Stphen Houzah Defensive Back during game in Charleston, SC. [Nikon D5, Sigma 120-300mm ƒ/2.8 S, Sigma TC-2001, ISO 900, ƒ/5.6, 1/4000]
I like to stand or kneel in the endzone which they are going so that I can see their faces. If I am on the sideline I sometimes get their faces, but when I am face on to them the percentage of photos with their faces seems to be a lot better for photos.

The Citadel’s (42) Brandon Berry B-Back is tackled by Mercer’s (6) Jamar Hall Defensive back during game on Parent’s Weekend in Charleston, SC. [Nikon D5, Sigma 120-300mm ƒ/2.8 S, Sigma TC-2001, ISO 1600, ƒ/5.6, 1/4000]
Their extra effort on the play will be them lunging towards the goal line, which is where I am standing.

The Citadel’s (62) Jonathan Cole Offensive Line makes a hole for (42) Brandon Berry B-Back while Mercer’s (95) Blake Oliveira Defensive Lineman reaches for tackle during game in Charleston, SC. [Nikon D5, Sigma 120-300mm ƒ/2.8 S, Sigma TC-2001, ISO 1100, ƒ/5.6, 1/4000]
The holes that the offensive linemen are creating for the running backs is facing that goal line.

The Citadel’s (18) Cam Jackson A-Back is tackled by Mercer’s (5) Malique Flemming Defensive Back pursues him during game for Parent’s Weekend in Charleston, SC. [Nikon D5, Sigma 120-300mm ƒ/2.8 S, Sigma TC-2001, ISO 1400, ƒ/5.6, 1/4000]
Even if they are stopped, which is most of the time, the expression on their faces shows that often they are putting it all on the line. This type of a tackle photo when the guy just got a first down works well on sports pages.

As you can see in both the examples of the Citadel cadets that if they are on the Summerall Guards or if they are playing a sport it is the face expression that draws the audience into the photograph.

What you are wanting to show as the photographer is the effort and one of the best ways to capture this is in the expressions.

By the way were were at The Citadel due to request for my wife Dorie Griggs to preach on Sunday. Here is her message if you would like to hear it.

Who has your back?

[Nikon D2X, Sigma 18-50mm ƒ/2.8, ISO 400, ƒ/2.8, 1/320]
If you are a freelancer or a business owner you might be like me and wake up in the middle of the night sweating from anxiety of how will I pay my bills this month. There is nothing on the books for a while and you wonder will the phone ring again or will you get an email.

Matthew 6:25-34

Worry
25 I tell you not to worry about your life. Don’t worry about having something to eat, drink, or wear. Isn’t life more than food or clothing? 26 Look at the birds in the sky! They don’t plant or harvest. They don’t even store grain in barns. Yet your Father in heaven takes care of them. Aren’t you worth more than birds?

27 Can worry make you live longer?[a] 28 Why worry about clothes? Look how the wild flowers grow. They don’t work hard to make their clothes. 29 But I tell you that Solomon with all his wealth[b] wasn’t as well clothed as one of them. 30 God gives such beauty to everything that grows in the fields, even though it is here today and thrown into a fire tomorrow. He will surely do even more for you! Why do you have such little faith?

31 Don’t worry and ask yourselves, “Will we have anything to eat? Will we have anything to drink? Will we have any clothes to wear?” 32 Only people who don’t know God are always worrying about such things. Your Father in heaven knows that you need all of these. 33 But more than anything else, put God’s work first and do what he wants. Then the other things will be yours as well.

34 Don’t worry about tomorrow. It will take care of itself. You have enough to worry about today.

So I know that scripture and still I wake up in a cold sweat. My main concern is how to get a paying job from a client or potential client. This is the core issue.

[Nikon D2X, Sigma 18-50mm ƒ/2.8, ISO 100, ƒ/2.8, 1/200]
One of the best things about being young was not having these worries. My parents carried those worries for me. I went out and played with my friends.

I think the key to solving the “cold sweats” at night are the same keys to building strong friendships.

One of the coolest things I can remember growing up was when someone knocked on the door and wanted to play with me. Today I still enjoy it when a friend calls me up and asks me to play golf with them.

This feeling of euphoria is one of the most powerful emotions.

[Nikon D2X, Sigma 18-50mm ƒ/2.8, ISO 400, ƒ/2.8, 1/80]
What was even better than just having a friend knock on my door was the invitation to do something that they had already made plans. Do you want to go bowling? Some of the best memories are when I had a friend who was creating an experience for me and asked me to join them.

One way to have your “cold sweat” disappear is the client to call with a project. That solves my problem right away. This does happen, but what I have found that solves this problem more than receiving a request is to be just like that friend of mine knocking on the door asking me if I wanted to go out on the lake in their boat for skiing.

You see, most all of your clients also have those “cold sweats” of some sort. They need ideas as well.

Solve your clients problem and you will solve your own

What is your client’s problem? This takes a lot of time to figure out. Steve Jobs solved problems for the world. One of the first problems he solved was a way to carry around a lot of music and help musicians sell their music through the iPod and iTunes.

Another problem Steve Jobs solved was needing a computer with you all the time to be able to solve problems at a moments notice. The iPhone allowed you to search the web right in the palm of your hand.

[Nikon D2X, 20-200mm ƒ/2.8, ISO 4100, ƒ/2.8, 1/80]
You need to put your clients first and success will find you. Once you have clients it is much easier to get to know them and learn what their needs are than if they are prospects.

If you do a great job of providing a solution to their problems that you can provide then you are on the way to a profitable career.

Not every solution should involve you. If you are truly concerned for a client there are times that you just will give your client a solution that doesn’t involve you directly.  When you do this on a regular basis rather than just one time you will be communicating that you are really looking out for their best interests over your own.

By not always coming to a client with solutions that only you can fulfill but others are better at meeting those needs you become the fixer for them. They will be more likely to listen to you more than if the only time you are coming to them you are the solution.

[Nikon D2X, Sigma 18-50mm ƒ/2.8, ISO 400, ƒ/4, 1/640]
When you are the person calling your clients with ideas for their problems, you are just like the friend knocking on their door asking them to come and join you on an adventure.

Mac Users tips on Sharing files with PCs

USB Drive

This is written for Mac users. I have found that when it comes to formating a USB drive or even an external hard drive that you intend to share with PC users it is important to know there are many ways you can choose to format the drive.

I will walk you through the steps here which will let you easily share your files with anyone and if they want to they can add files to the drive to give back to you. We had to do this for our Storyteller Abroad Workshops where we had a mixture of Macs and PCs used in the workshop.

We wanted to share photos and videos so we could use this in b-roll and we needed to have everyone’s Adobe Premier project completely saved to a hard drive that we could open on the instructors computers to fix if needed later or if we need to change something due to changes in the storyline.

In your toolbar pick the Launchpad.

Then select “Other” folder.

Inside that folder is “Disk Utility” that you want to select. Another way to select this is to go to Spotlight and type in Disk Utility.

When it launches it you will then go and highlight your drive that you want to format on the left column.

Then in the top center of the menu click on “Erase”.

Name your drive and then click on “Format” so you can see all the options.

You want to pick “ExFAT”.

Next be sure you pick the scheme of “Master Boot Record” as well. The problem is that Apple defaults new partitions to GUID, which is bootable on a new Mac. But Windows can’t read it. You have to manually choose MBR (Master Boot Record) as the partition type, which is bootable in Windows, and then format as exFAT.

Sometimes you might get an error after it attempts to format the drive. Try it a second time and it usually works.

Now you can share your files using a USB drive or hard drive with your clients.

I suggest using this format all the time so that you never get the call that the client cannot open your USB Jump Drive or Hard Drive.

Use flash like garlic – A little goes a long way

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/8, 1/125 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]
I am one of my favorite customers Raving Fan. For the past 13 years Chick-fil-A has taken one day a year for customer appreciation day. However the cows like to call it “Cow Appreciation Day.”

Being a Raving Fan of Chick-fil-A I wanted my photos to stand out and show my enthusiasm for the brand.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 560, ƒ/4, 1/100 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]
Now everyone is taking photos with their phones and point and shoots of the day. I am competing with thousands of photos. How do you make your photos stand out and look “different”?

The best way I have found is to use a flash off at 45º of the camera axis to create a pleasing light. It also helps color correct giving you excellent skin tones.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/6.3, 1/200 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]
Here is the setup where my assistant is holding the off camera flash for me.

Using the flash helps in so many ways. I do not have raccoon eyes from the sun overhead and getting the skin color just right is equivalent to singing in tune.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 140, ƒ/2, 1/100 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]
I am using the flash inside and outside. Also I am just adding the flash to about +1 Stop above the existing light. Sometimes a little less. If you are just above the existing light level the flash can help color correct any color cast.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/6.3, 1/200 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]
One more thing that might not be apparent, but I am not lighting the entire scene. I am just adding a little light to the subject only. The backgrounds are all lighted by other light source than my flash.

If you want to make your photos stand out just add a little light to the subject, because just like seasoning a little light goes a long way.

Here is all the gear I used for the photo shoot. All of these links are affiliate links, which means that I receive a commission from any purchases made using the affiliate link. This is at no additional cost to you.


Nikon D5
 Sigma 35mm ƒ/1.4
Neewer TT860
Neewer Radio remote

MagMod Basic Kit – v3

MagSphere

How to identify people in large group photos and projects

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/9, 1/80 – (2) Alienbees B1600 for fill]
Yesterday I did a few large group photos. The editors needed identification of everyone in these group photos. Within Lightroom you can go to “People” and it will search for all the faces and using face recognition software similar to how Facebook works.

While Lightroom helps you with “face recognition” you still have to get everyone’s names. For an earlier post on how Lightroom “face recognition works here is that blog post.

Here is a link to Adobe Lightroom and PhotoShop software:

 

By the way I just made the photo with all the people’s names in it big in Lightroom and did a screen grab. In addition to putting the information in the IPTC I also gave them this photo for them to see the identification.

[Nikon D5, 85mm ƒ/1.8G, ISO 360, ƒ/1.8, 1/200]
I had each person print their name on a 3.5″ x 5″ card with a Sharpie. Then I made a quick headshot of each person.

[Nikon D5, 85mm ƒ/1.8G, ISO 140, ƒ/1.8, 1/200]
After they held up the card I had them put it by their side and did a couple of very quick headshots. I gave all these also to the client. It is a bonus for them, but I needed it to help me to identify people in all the photos.

I also needed everyone to fill out a Model Release. Here is the short form I use on a card stock.

My assistant hands out pens and the cards to make all this go really fast. I use the Software fotoBiz to create the model releases. It comes with the wording as well for the model release. This is a link to the software. I am an affiliate and the revenue from sales helps support this blog.


I hope these tips can help you the next time you need to identify a large number of people quickly in your group photos.

What do I charge and how do I word something with a client?

This is the most useful software package I own for my business. While I have Adobe Creative Cloud Suite which I use Lightroom, PhotoShop and Premier Pro regularly, it is fotoBiz X that runs the business side of my work. Here is a link to the software. I am a affiliate of their program. This is an affiliate link which means that I receive a commission from any purchases made using the affiliate link. This is at no additional cost to you.


Now for years I knew about the software, but I didn’t use it. I couldn’t figure out the advantages of the software.

Now many years later I regret having not purchased this earlier. Experience started to teach me that I needed help.

When you first open the program you should go to setup and put in your information and if you have a logo put that in as well.

They show you examples of what it will look like on a #10 envelop or on a invoice.

One thing you will need early on is a model release.

Under “Forms and Releases” you will find five difference templates. There is one for:

Adult Model Release
Minor Model Release
Photographer’s Portfolio Release
Property Release
Simplified Adult Release

It will drop your name or company name into the form and then you can just print it out.

Another problem I was always running into was how do you word your cover letters, late payment letters and even a copyright violation letter? Well the software comes with a lot of email templates that you can use and modify for your correspondence uses.

A question I often had early on and continue today having is what to charge for certain uses. The fotoBiz comes with fotoQuote which will help you with knowing what you should charge not only for a stock use, but also in assignment work. Here is a link to just buy fotoQuote.


fotoQuote was just updated to version 7. This includes social media use now in the latest version.

It has also video and all the possible ways you might want to use it. Now while you may not always get the prices they recommend, these are the prices many are getting in the industry.

By having this information of prices you now have a better idea of the range of a job and what you can quote. I have learned that fotoQuote has helped me more than anything in getting a better idea of a low medium and high price for a job. I just give clients three prices most of the time.

The low, medium and high price quote is based on uses that the client can get as well as how long they may use the images. Without fotoQuote I really didn’t have any idea on how to offer three different prices.

fotoBiz also helps you with creating estimates which then can easily be transformed into the invoice with just a click. You can always just create the invoice as well.

When you sell a stock image the software lets you embed a thumbnail into the invoice with all the information about the sale. It will ask if you want a reminder on your calendar when the usage is up. This way you can then write a letter not to remind the people time is up, but to write a letter asking if they want to extend it with estimates for extending the usage.

You can download the demo and try it for 14 days free of charge. fotoBiz is just $299. This is not a subscription based software. You own it and can use it forever.

I can tell you that this is a software that will help empower the freelancer to know what to charge and help you communicate with your prospects and clients in putting together estimates, invoices and even email correspondence.

FotoBiz® has a 30-day money-back guarantee, so what do you have to lose?

Here is a video showing you how it works.

 

Do you know about the Dehaze Effect in Lightroom & PhotoShop?

May 2015 Adobe added to PhotoShop and Lightroom the Dehaze slider. The Dehaze tool helps you easily reduce or remove haze, common in many outdoor photos like landscapes.

Here is the above photo with the Dehaze at 0

Same photo settings but now Dehaze at +73

Now if you were like me you had an editing workflow and when Adobe introduces a new tool you may not even be aware of it. Well I have been using it for about a year now. It works great.

Like all tools you need to try it and see if it works for a photo or not.

This tool in Lightroom is all the way at the bottom of the tools just about Camera Calibration in the Effects module.

Here is a photo without the Dehaze applied

Here it is at +36

I recommend trying out this tool on your photos. You will be glad you did.

PhotoShop CC Instructions

Here is how you access it in PhotoShop CC. Go to Filter>Camera Raw Filter in the menu.

Then when in the RAW Filter click on the ƒx tab. Then you will see the Dehaze slider on top.