Dorie, my wife, knew when making plans for our children when they were young that there was a time limit. It was about 2 hours and then it was as if we hit a wall.
We like being at a fair: there are rides, games, entertaining acts, and tons of food. It’s exciting at first, then it becomes overwhelming, and finally it makes you sick (and you hate it!).
When you’re sick of something it shows in your attitude and performance most of the time. Just like our kids would be at places like Disney World.
Ecclesiastes 3:1 There is a time for everything, and a season for every activity under the heavens.
Often we hit the wall in our careers just as we did when we were young. It isn’t fun for us any more. If you are a freelancer you can feel that you are just not in step with your client as you once were.
I have discovered this happens with every client that I hit a wall at some point. It is the same feeling that happened with our kids on an outing.
I think what happens is we have become too focused on what we do in our jobs and less on the people that we work with in doing those jobs. This can happen to you if you are extroverted or introverted.
Too much focus can be a problem: It drains your brain of energy, makes you care less about people, and prevents you from seeing what is happening around you. When you become more focused on say a product that you are producing in a job rather than realizing you are working with other people and they need to enjoy the process and not just the end result.
I came to this conclusion when over the years I find that I must rekindle a working relationship. In the past I would work on my portfolio or some new skill to talk to my client. I was thinking the client needed to see my skills are valuable.
While working on some materials this latest round of rekindling relationships I realized that no matter what I did it was going to look like I was going to do some “Explaining” to the people in the meetings I was setting up.
This approach can be very condescending to others. It actually undermines the relationship that you are trying to nurture.
Thinking about his it really hit me – I had not worked enough on the relationship with my clients.
In your work have you been measuring using your skills in our work as well as developing relationships?
Hebrews 10:24-25 And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another—and all the more as you see the Day approaching.
We spend a lot of time at work; there is nothing worse than someone who cannot get along with others. It’s so important and involves being helpful, understanding the unwritten rules, being respectful, reliable and competent.
Here is a simple way to start this conversation, “We’ve been doing business together for almost a year. I’d like to take you to lunch to get to know you a little better.”
The single most important thing you can do at a business meal is to listen. You want to hear what the other person cares about, what their interests are, what makes him or her tick. They need to know you care about them as people and not just the money they give you to pay your bills.
One time we were at Disney and we ran into my daughter’s friend from home. While normally our daughter would be ready for a break from the theme park this “Relationship” gave a burst of energy to go through not just our daughter but the entire family.
Theme parks can be like your product in business. At a certain point this really isn’t going to keep your client enthused. Remember friendships do keep your help energize business relationships as well.
SOBERING statistics published earlier this month show that the annual rate of suicide in the US has risen by almost 28 per cent between 1999 and 2016.
I believe this is affecting businesses as well as individuals.
Both celebrities Anthony Bourdain and Kate Spade committed suicide this month and has helped to open the can of worms which many people today are experiencing. That topic is depression.
For this topic I believe many of us are experts. Almost everyone will go through events in their lives that cause upheaval and crisis.
Depression causes one to look for relief. Many who are dealing with addiction started with some sort of depression.
I believe in today’s economy I am seeing signs that companies are showing signs of depression.
Today many are trying to be the one man band and do it all. Just look at some of the advertising campaigns which are not so much cohesive as just everywhere.
When you are depressed you are prone to reach for things that give you pleasure, but are not always the best for you. Ask any addict.
So many of us are looking for Likes or comparing our life to other people’s Facebook feeds.
We have now gone for just liking a post to loving, laughing, wow, sad and even mad.
We are losing our compasses on how to navigate life. We are now looking to measure what is good or bad based on skewed analytics.
Opioids are primarily used for pain relief, including anesthesia. Many in business reach out for things like an opioid to make them feel better. That person has more followers than us lets hire them. They can make it better. Remember opioid not only can relieve pain it can anesthetize you. I think many in business today are operating in a fog.
Communications departments have moved away from what is a solid story to choosing to use work based on the content providers social media feed of likes and number of followers.
Teaching in college and in workshops I experience more students who feel like they are already good photographers based on their social media likes from friends.
Brandon Stanton, creator of Humans of New York said, “Photography felt like a treasure hunt, and even though I sucked at it, I’d occasionally stumble upon a diamond. And that was enough to keep me wanting more.”
Stanton’s success is based in one simple truth–Everyone Has A Story!
People were drawn to his storytelling and yes this ultimately led to him having a huge following, but he didn’t go out and find someone doing something and copy it. He just went with his interest in the people on the streets of NYC. At first he focused on those who were visually exotic, but slowly he discovered that everyone had a story.
Instead of you trying to find the next “Cool Trend” why not go with storytelling.
Stories allow the listener to learn vicariously and discover lessons seemingly on their own.
Stories make us feel a part of the situation.
Storytelling is tapping into people’s emotions that will help you to influence or persuade them.
Stories build connections between people. Those who tell stories are the ones building strong connections with their audience.
Storytelling is powerful because it engages the entire brain. A story, if broken down into the simplest form, is a connection of cause and effect.
Let me work with you and make your stories visual so that they more engaging.
Give me a call and let’s capture the stories of how your business continues to transform people’s lives. It will lead to more business.
This year I got a notice in the mail from the IRS requesting documents. This is an Audit.
Every year when I file my taxes I have been using TurboTax.
For the past 10+ years I pay a little amount for their accounting service that helps you in the case of an audit. While working with them to get all my documents in order for the IRS I learned a few things that I think you need to know.
Three Documents for Expenses
I learned through this process that there are three things you are needing to document and have ready like a book keeper.
Invoice – Need to show what you were billed for from the provider Payment – Need to show that it was paid You Paid It – Besides showing it was paid, you must show that you paid it and not someone on your behalf.
I am using Quicken for Mac to track all my expenses. Here are a few of the ways I pay bills:
Check – Checking Account Visa Debit Card – Checking Account MasterCard American Express Card PayPal
I am paid two ways
In the software Quicken you can attach to every entry documents. Before I can attach those receipts, invoices and statements I must have a digital file like a PDF or a picture. I bought a Neat Desk Scanner years ago and have been using their software, which is now an online system.
The Neat Desk scanner lets me scan a stack of receipts making things go much faster than a flat bed scanner would do.
After scanning documents I save them in a separate folder for the year they were created. Then I attach them in Quicken to the transaction.
In Quicken they have categories already for you to use and customize. The best part for working with your Taxes is they have all the Schedules included so that you can assign a category to a tax schedule like I have in this example with the Camera Repairs in Schedule C: Repairs and maintenance.
While I have all my documents I quickly realized the problem was getting exactly what the IRS needed in a format that met their requirements was the biggest problem.
I had to go through my AMEX & Bank statements and circle every item related to a particular category showing that this was paid with my money.
You can also do this with a scanned receipt of each and every transaction.
It was easier for me to contact all the Doctors, Hospitals and medical providers and ask for a 2016 statement for all charges than providing scanned invoices. I was missing a few of the statements because I had thought I just needed to show I paid the bill not show the invoice as well.
Using Quicken I was able to create a spreadsheet of each category and payee for a particular topic that I was being asked to provide evidence to the IRS. I was mainly dealing with medical expenses due to a very expensive year for our family with medical issues.
I was misinformed
I had always been told you just need to put all your receipts in a box and if ever audited just show up and they can go through them if they want. WRONG!!!
My accountant informed me that the IRS on numerous accounts with her have said they are not their clients book keeper. You must have this in order. Also the box could only work when you are actually called in. You don’t want this to happen. You have opportunities to provide all this electronically to the IRS and handle without going for the face-to-face audit.
Spreadsheet – Be able to provide spreadsheet for any category which Quicken helps with this Invoices & Statements – Scan all these or have them ready to scan if audited Receipts – Scan all these or have them ready to scan if audited Bank & Credit Card Statements – Keep all of them and have them ready if you need to scan them for the IRS during an Audit Scanner – I recommend a scanner that is a sheet feed scanner capable of scanning multiple documents and software to help organize you documents. Accountant – Work with an accountant to do at least your initial setup of how you need to gather documents for Taxes and for possible audit.
“The gig economy…is now estimated to be about 34% of the workforce and expected to be 43% by the year 2020,” says Intuit (INTU) CEO Brad Smith. “We think self-employed [work] has a lot of opportunity for growth as we look ahead.”
To get jobs and get repeat business there are a few tips for you:
Marketing – You need to get your name in front of as many people as possible in your target group. Your target audience will be those people most likely to need your style of work.
Be Prepared – While you are not an employee you still need to be up on the organization as much as an employee. Do your research so that you are aware of as much as possible to know how to best serve the client on a job.
Show Up! – “80 percent of success is showing up,” says Woody Allen.
Wait on the client – You want to always be early and if anyone is waiting on the other be sure it is you waiting on the client and not the other way around. Be Reachable – Respond promptly to all communication. Say Yes! – Use the rule of Improv of saying YES. The first rule of improvisation is AGREE. Always agree and SAY YES. When you’re improvising, this means you are required to agree with whatever your partner has created. So if we’re improvising and I say, “Freeze, I have a gun,” and you say, “That’s not a gun. It’s your finger. You’re pointing your finger at me,” our improvised scene has ground to a halt. But if I say, “Freeze, I have a gun!” and you say, “The gun I gave you for Christmas! You bastard!” then we have started a scene because we have AGREED that my finger is in fact a Christmas gun. Do your best to say yes to requests. If they cross the line of your ethics then say no. Deliver – Be sure you are meeting the expectations of the client. Never under deliver.
Focus on Relationships – While doing excellent work is vitally important even more important is how you get that work done with others. How you treat people trumps all things.
Back to Marketing – If you do an excellent job on average you will only have less than 10% of those you talk to who will be interested in working with you. Learn to treat those who don’t hire you for a job that they know best. Sometimes they love you and they had already someone booked or they cannot easily switch freelancers due to hiring policies. If you remain professional in how you are rejected this often helps open closed doors later on for you.
While I think I have done an excellent job in editing of my photos when I submit them to stock agencies they sometimes catch things I miss.
When I first submitted this photo I had missed in the top right hand corner some dust that had gotten onto the sensor.
This is 100% enlargement of the right top corner of the photo. Are you getting frustrated with seeing small dark spots in your images that seem to show up in every image? If you see them consistently in the same location (the size and darkness of the spots can vary depending on aperture), you are most likely dealing with dust particles on your camera’s sensor.
I have noticed they show up more at smaller apertures like ƒ/22 or ƒ/16 and there is a light area of the photo where the dust is located.
The first thing I do when I notice dust on the sensor is to pick up the phone and call Berrie Smith who lives near me and for many years worked for Nikon as a camera technician.
Berrie Smith, professional camera repairman, is one of the guys Nikon sends out to large sporting events to provide live repair and sensor cleaning service to the NPS pros covering the event.
Without proper camera cleaning and digital camera sensor cleaning most photographers have experienced their photographs ruined by unsightly dust spots in their images – these dust spots are characteristically gray/black areas and are usually visible when photographing continuous tone scenes. Cleaning your camera equipment is not only a great way to ensure it continues working properly but is also a necessity in today’s digital world. Digital sensors are electrically charged devices, which attract dust particles because of their static electric charge. The digital camera sensor, if not cleaned properly, will result in images with black spots scattered throughout your photographs.
You can buy off the shelf sensor cleaning kits and attempt to clean your image sensor but if you are not careful you can do a lot of expensive damage, very quickly. The cost to replace a scratched low pass filter / image sensor assembly ranges from $600 to $1,600 (parts and labor) depending on the camera.
Berrie does repairs for photographers all over the world.
When I travel I don’t have the luxury of calling Berrie and sending him my cameras to clean. No one wants to touch up every single photo on a shoot in the same spots over and over.
What is crucial in the kit is the loupe to examine the sensor up close.
Often all you need to do is point the sensor down and just using the Air Blower to force air onto the sensor which often dislodges the dust.
I recommend at least owning a Air Blower to just safely remove dust. If that doesn’t work then give it to the expert Berrie.
This is Berrie at my kitchen table cleaning my cameras. So how do you reach Berrie? Here you go:
Editor’s note: I am sorry that this is so long. I was struggling on how to make this shorter. Hopefully when you read this it will spark you to have some great ideas for your clients. That was my goal.
My clients are hitting the same wall I was hitting back when digital photography finally became affordable for everyone.
I had cut my teeth in professional photography shooting sports for newspapers, magazines, for colleges and for professional sports teams.
The cameras had gotten so good that it was feasible to go to a camera store and buy your gear and show up on Friday Night or Saturday to a football game and get reasonably good photos. The exposures would be OK and the focus would be OK. If it were not just right you could look at the LCD and make changes to the camera settings on the spot. In the past you wouldn’t know if you were exposing correctly or in focus until you looked at the film.
Working at Georgia Tech I saw this happening faster than other places because the alumni of the school were more prone to enjoy the technology of photography. Soon we had the sidelines filled with photographers shooting for free just to have access to the games.
While I still get called to shoot sports and paid the field is so over saturated that few people are able to make a living shooting sports as compared to prior to the digital revolution that too place in 2002 to 2007.
One of the ways I stayed competitive was through my skills with lighting.
However the year that was the most pivotal in our society impacting my profession the most was 2007.
Three things happened that year that would impact photography like nothing had for many years before that moment.
Nikon introduced the D3 camera. This camera almost retired my lighting kit all together. This was the most revolutionary camera that Nikon had made in my career as compared to those before it.
Steve Jobs announces the iPhone. While it wasn’t the first smartphone, it leapfrogged far beyond the competition and launched the mobile revolution. Few industries or societies have been left unchanged. The iPhone transformed photography from a hobby to a part of everyday life.
Mark Zuckerberg opened up Facebook to everyone and not just college students the end of 2006. By 2007 with the iPhone it was exploding. I joined in 2007.
Facebook Changed the Way We Consume Content
While Facebook isn’t the only place we consume content it is 3rd only to Google and Youtube. Roughly 71% of 18- to 24-year-olds credit the Internet as their main news source.
Traditional media was loosing their audience while the internet and things like Facebook News Feed, a never-ending stream of content from the people and companies that you’ve connected with on the platform. News Feed never ends; in theory, users could scroll on forever, a feature that was unheard of when News Feed debuted in 2006.
Now that anyone can create content and reach the world using the internet and most likely do this all from their iPhone the audience is now oversaturated.
Some forms of media have seen a resurgence. I have enjoyed my daughter’s theater performances. Just a couple of years ago Lin-Manuel Miranda’s hip-hop musical broke new ground. It was different. When the musical came out they were thinking of retiring Hamilton off the ten dollar bill, but that musical gave life to Hamilton.
Today it is so difficult to get someone’s attention for more than a brief second. Many covering stories around the world for NGOs are having to rely on one photo and just a small caption to “entertain” the audience with an “experience” rather than having their attention enough to truly inform.
This is why FAKE NEWS has taken place. If the audience wants something for an “experience” because spending more time they do not have, then it is easier for those who want to create propaganda to succeed today.
How do communications offices, public relations, and marketing get their audiences attention?
Today I am seeing a lot of mediocre communications. The reason it is working has more to do with it being “different” than better.
A few years ago one of the most powerful things I heard that changed my approach to working was professional photographer Dave Black saying that to be successful your photos don’t always have to be better–they have to be DIFFERENT.
Just look how we do this with text. We can bold, italicize or even change the color of the type to highlight something. This draws attention because it is different from the rest of the text.
Professional communicators are not sure what works a great deal of time today. They go to Instagram and look for those people with the greatest number of followers and assume that hiring them will translate into more followers for them.
Little do they know that many of those people with a lot of followers bought them through a service and even when they post only a small percentage actually see a post.
Your client is struggling to sleep these days as much as you are struggling. The difference is in understanding who you are serving.
When your bills are mounting up and you find yourself in a panic as I often find myself, you need to take deep breaths and calm yourself down. [I am not good at this either, so just know I might not be the best person offering this advice, but I think I need to hear it myself]
What you will soon discover is that when you concentrate on meeting your needs is that you will go without work. It is when you concentrate of how to meet the needs of others that your bills get paid. You are helping someone who needs your help and will compensate you for it.
My sister in-law Pam Goldsmith for most of her career has played as part of the orchestra for many movies, cartoons and major records. That group is so good that most all the music for movies has only been played one time when it is recorded. They don’t practice. The music was never played before they did so the first time, but they are that good of studio musicians.
I mention this because we should be perfecting our craft so that when we are aware of a way to help our clients with their problems using our skills that our skills are so good that it lifts up the content we produce for the client.
If you are really thinking of ways to help your client then you need to really understand your client’s problems they are facing.
I have a client that their audience is saying stop sending me more stuff already. Just stop it with all your communications. Send us just those things that are going to help them do a better job running their business.
Too often I have proposed interesting feature ideas to my clients. While they may be interested in maybe 1 of every 1000 ideas I pitch to them. They are more likely to be interested in 1 of every 100 or even 10 ideas I have that will help their audience run their business better tomorrow.
Now take a moment and think about your client. If they are Amazon, Apple, or Google do they need to be more successful? Sometimes the companies we are trying to help are having capacity issues. They are so successful that their new problems are not how to make more money, but how to handle the work they have and still enjoy doing it every day.
Our job is to help our customers to see a brighter future. We are to be serving their best interests. If you look at some of the big companies, they may look like they have it all together, but you talk to them internally, and you see that they don’t.
If you are a photographer, videographer, writer or a producer don’t think of what you do as producing content only. You need to be the one coming up with good content ideas that your clients need to reach their audience.
Many who first buy a camera put their camera on the Green “P” button or like on this camera the Green Camera. That is the mode where the camera does all the thinking for you.
Soon you realize to get the results that you were looking for you have to tell the camera what to do. This is when you start to learn what M, A, S and the other settings on that dial do other than the green camera or even the P mode.
When photographers start trying to make a living at this they look for the green “B” mode for their camera. They want a simple business mode that thinks for them and tell them what they need to do to be successful.
If they are not careful on some camera models the B mode is actually standing for “bulb” and that is another discussion for another day.
What prompted this blog post was a Facebook post.
Facebook post question: What is it that editors, photo buyers and parents are sick of the most as far as buying photos?
My first response: Photographer over explaining their prices. Just tell us the price. Give me a low, medium and high price option and let me pick.
Facebook response: Are you talking about editors parents or both?
My response: Everyone
Facebook Response: I just got fotobiz X. Is there a way to package that for people?
My long response:
Yes there is. The software is really designed for editorial, freelancers who do B2B verses B2C. However you can create your own price items. It doesn’t create a price list that you hand to people. It is used to create estimates and invoices.
I notice you and many others post a lot of detailed questions that really cannot be adequately answered on a Facebook or even blog post. Those questions about business are often show some lack of understanding of business practices.
This is quite common in photography. People take up photography and most realize at some point that putting their camera on “P” doesn’t mean professional photos.
The learning curve then becomes quite steep as they go from pointing and shooting to making the camera see the way they want it to see. Most will spend some money on classes or workshops.
Once you then decide to charge for your services and try to make money doing photography you quickly realize the “B” setting on trying to run your business doesn’t work. Well it is even more difficult than photography because there is no “B” setting.
You really need to take a class in business practices for the profession. You can pay a photographer with more than 3 years of experience that is successful to help you get started. I recommend talking to photographers who are members of ASMP.org or PPA.com. Both of these organizations have business practices at the core of the reason they were formed.
Because where you live can also impact how you run your business due to tax laws you also then need to talk to an accountant and an attorney. Each of the organizations have a list of those who work with photographers. Nothing can be worst than making money and then finding out that you owe more taxes because you didn’t do something right.
In most communities there is the US Small Business Administration that offers many classes for free. They want you to be successful. here is where you can find out more about their “FREE” help https://www.sba.gov/.
Going back to your original question that started this thread. You basically have asked about two types of businesses, one is business to business model and the other is business to customer.
Talking to a customer who is part of the industry [i.e. editor at publication] is totally different than talking to someone not a part of the industry [i.e. a mother wanting photos of the family]. One person hires photographers regularly and will talk a lot differently about hiring you.
While you can create a basic price list for services, in this industry you will find yourself having to create custom estimates pretty often. It is much easier to do when you understand the how you create a price for a service.
You have to know how much you have to bring home to cover your base. You know your phone, rent, gear, software, marketing materials and more are always ongoing expenses to run your business. You must know this number and if you don’t you cannot create a price for anything. You don’t even know what you must charge to break even.
99% of every photographer I have ever helped that came to me about business practices was losing money on every job. They were actually paying most people to shoot for them, but because they didn’t know what their bottom line was to run their business they were charging most of the time 50% or more lower than the price that they needed to break even.
One of the best ways for restaurants to get you to buy their food is to sample it. Walk through almost any malls food court and one of the restaurants is giving out samples. When you have low market awareness with your food then you have to do something to get people to know you exist and what you offer is good.
Now photographers don’t have to give their photos away for people to know what they will get if they purchase a photo from you. They can look at your portfolio and it serves the same purpose.
Successful business model is one that is a win-win deal for all involved. The problem for most people starting out in business is they don’t know what they don’t know.
The devil doesn’t come dressed in pointy horns. He comes in everything you wished for …
Drug dealers give free samples to get you hooked. They don’t work in back alleys all the time. Today many are selling what appear to be legitimate prescription drugs. There are even doctors who have been doing this because it is so lucrative to them because of the kickbacks they get from drug companies.
When most successful business start out they hired lawyers, accountants and other experts to help guide them so they would be successful.
When you start out I cannot recommend enough getting expert help. One of the best photography organizations I know is ASMP [American Society of Media Photographers]. I have been a member since 1987.
The group was founded to help represent magazine photographers in matters of wages and working conditions. Those early years ASMP was acting as a union for photographers. While today it isn’t a union the purpose of ASMP at its core is to help photographers be successful businesses.
Remember Groupon? Businesses thought that giving super discount to get customers in their doors would have them later pay full price. A study by Lightspeed Research shows that 63% of Groupons are purchased by existing customers. … Sucking value out of the small business market will ultimately damage the local merchants that are the bread and butter of Groupon’s base. Groupon’s model is not sustainable.
Now if Groupon which is a discounted price sucks value our of small business what do you think of Unsplash?
Beautiful, free photos. Gifted by the world’s most generous community of photographers.
Remember photographers do not have to give photos away like you see in a mall’s food court. They can show their images on websites or displays. People can get a taste of what you offer without you giving anything away.
Remember: “Successful business model is one that is a win-win deal for all involved.“
Mikael Cho is a graphic designer who was solving “his problem” when he started UnSplash.
Mikael’s problem was that when he needed samples for an idea he was working on he realized that when he went to Google Images he couldn’t just use those images. Not sure exactly how he knew that those were copyrighted and not for free, but I am guessing it would be similar to others who start out. They made mistake and someone pointed out you cannot do that without paying for the images.
By the way Mikael had his bills paid by another way it appears than graphic design. He thinks of himself as an artist. He just wants to create and share.
This is great if you have a job. Then your creativity is a hobby and not a career. The problem is that Mikael sucked people who want to do this for a career into his creative vortex.
Mikael seems to be talking as an artist. I have heard this many times before. Usually in the past I would then hear they don’t want to “sell out.” Wikipedia defines: “Selling out” is a common idiomatic pejorative expression for the compromising of a person’s integrity, morality, authenticity, or principles in exchange for personal gain, such as money. In terms of music or art, selling out is associated with attempts to tailor material to a mainstream or commercial audience; for example, a musician who alters his material to encompass a wider audience, and in turn generates greater revenue, may be labeled by fans who pre-date the change as a “sellout.” A sellout also refers to someone who gives up, or disregards, hence the term ‘sells’ – someone or something – for some other thing or person.
Simply put, you can’t live out your purpose if you aren’t selling and that’s why sales is a critical skill for artists to develop.
Even if you don’t participate in Unsplash and give your images away you should be very concerned. You cannot stay in business if your clients can get what you could provide through a “FREE” service like Unsplash.
All working photographers need to educate the public and especially those who are trying to be photographers on the pitfalls of highly discounting their work or giving it away for free.
I understand shooting your first wedding for a friend to get samples to show for a portfolio. You do have to do some work for free to create a portfolio, but once you have examples you no longer have to do free to show what customers can expect when they hire you.
Your goal as a successful business should be to have customers who are willing to pay full price and come back to you over and over.
A few weeks ago I had a Facebook friend request. It was another photographer. Now this scenario has happened more than just once for me. I want to walk you through what happened and what I want to share with those photographers who are struggling financially.
Since I didn’t recognize the name I went to his profile and clicked on his “About” section. Here you can see my information.
Now little did he know that I wasn’t just a photographer, but I hire photographers throughout the year for a few of my clients. I act as a director of photography role as well as other roles for those corporations.
I was looking for a few things that I feel like show me you are a successful professional photographer who is growing their business.
Do you have a way for me to contact you other than Facebook? I like to see three things: 1) phone number, 2) email, & 3) website.
It wasn’t long in our messaging that he said something like he is struggling as a freelancer because his market is over saturated.
When I asked if he had a website he said I need to work on that. He even said he knew that was important.
2 Create a domain name. I recommend Godaddy, but there are others. This is where you create your personalized web address. A .com address runs about $12 a year, but if you buy it for many years the price drops. You basically rent these addresses. You can also “mask” your website domain name with your custom domain name.
3 Create email with your domain name. I have actually had so many email addresses through the years that I cannot remember them all. I started with Compuserve and it was a number. The cool thing is once you own your domain name you can “mask” your @gmail.com address to be firstname.lastname@example.org. People send you email to your address and it actually can go to your @gmail.com address. The advantage here is that in 20 years when Google goes out of business or is bought and the email address changes to all your customers and prospects you are still email@example.com.
4 Create business card. Be sure your card has: 1) your name, 2) phone number, 3) email address, 4) website address, 5) your town & 6) your specialty. You want people to find you but you don’t have to put your street address on there to advertise to people where all your camera gear is located. You do want people to know if you are close by for an assignment. Don’t put just photographer on the card. That is as useful as putting human on the card. Put what you are the very best at doing on your card.
5 Buy business software. I recommend to photographers Cradoc’s FotoBiz. It will help you with creating cover letters, creating estimates & invoices and tracking of your receivables and payables. It also includes FotoQuote, the industry standard pricing guide for freelance photographers.
6 Create a home budget. This should be the very first thing you do. You cannot know what to charge if you don’t know what you need to pay your household bills. Once you have created a home budget that takes into account everything you spend money on during a year from rent, food, and the basics; it should also include things like vacations and retirement as well.
When done celebrate! This is what I would call the foundation for your business.
7 Last step is a Marketing Plan. In a nutshell this is where you will identify all those potential customers who need your specialty.
Rule-of-thumb marketing. If you contact 1,000 contacts only about 100 of these will be interested in your services. That means that 900 have various reasons that they are not interested. The reasons they are not interested run from every thing from they has someone they are happy with or that your style of work doesn’t mesh with their style.
Out of the remaining 100 only 10 will hire you. Again there are many factors here. The best way to put this is 90 are willing to date you, but not marry you.
No matter what you are doing, you are marketing yourself. Either you are helping your brand or hurting it. When you meet new people how many know that you are a photographer?
Since I used the marriage metaphor earlier, your marketing should be like the process you find your mate. You are working on building a relationship. So the first time you meet someone you don’t ask him or her to marry you. Also you need to be clear that you want to date or you never make it clear that you are interested.
I have written many articles on marketing that you can search for on my blog here.
I hope this has given you some things that can turn your lack of getting work into the road to prosperity.
Yesterday when I was in my Sunday School class we were studying the story of Cain and Abel. While I have read this story over and over since a little child each time I come to the scripture a little differently. Life experiences and where I am in life really can impact one’s perspective.
Reading this as a business owner I saw this in a new light. I thought of how I see this story lived out in business every day.
Just read the story with a customer being God and while Cain and Abel are two freelancers giving estimates to get a job.
4 Adam made love to his wife Eve, and she became pregnant and gave birth to Cain. She said, “With the help of the Lord I have brought forth a man.” 2 Later she gave birth to his brother Abel.
Now Abel kept flocks, and Cain worked the soil. 3 In the course of time Cain brought some of the fruits of the soil as an offering to the Lord. 4 And Abel also brought an offering—fat portions from some of the firstborn of his flock. The Lord looked with favor on Abel and his offering, 5 but on Cain and his offering he did not look with favor. So Cain was very angry, and his face was downcast.
6 Then the Lord said to Cain, “Why are you angry? Why is your face downcast? 7 If you do what is right, will you not be accepted? But if you do not do what is right, sin is crouching at your door; it desires to have you, but you must rule over it.”
8 Now Cain said to his brother Abel, “Let’s go out to the field.” While they were in the field, Cain attacked his brother Abel and killed him.
9 Then the Lord said to Cain, “Where is your brother Abel?”
“I don’t know,” he replied. “Am I my brother’s keeper?”
10 The Lord said, “What have you done? Listen! Your brother’s blood cries out to me from the ground. 11 Now you are under a curse and driven from the ground, which opened its mouth to receive your brother’s blood from your hand. 12 When you work the ground, it will no longer yield its crops for you. You will be a restless wanderer on the earth.”
13 Cain said to the Lord, “My punishment is more than I can bear. 14 Today you are driving me from the land, and I will be hidden from your presence; I will be a restless wanderer on the earth, and whoever finds me will kill me.”
15 But the Lord said to him, “Not so; anyone who kills Cain will suffer vengeance seven times over.” Then the Lord put a mark on Cain so that no one who found him would kill him.
While discussing this passage in our class I was struck by why God didn’t treat both Cain and Abels gifts equally. The scripture doesn’t say why he treated them the way he did.
You would think God should treat them equally.
I can think of many Christmas and birthdays where opening a present I was disappointed or one of my family/friends were disappointed with a present. It was always important in my circles that you were appreciative for the gift.
So I can get why God might like one gift more than the other, I am that way. Our customers and potential clients also have reasons they pick one vendor over another and they don’t always tell you why.
Instead of dealing directly with God over his gift Cain got angry with his brother Abel. Sound familiar. We often are upset with our competition.
Instead of taking our anger out on others we need to work on ourselves. We need to remember there is always a next time. Maybe not with that client, but with another.
Maybe you are like Cain and realize you only have “fruits of the soil” as a farmerand not an animal to sacrifice because you are a farmer and not the cowboy. Don’t be shortsighted and think the only way you can win a contract is to take out your competition. [You could be just talking about your competition in a bad way to the customer.]
Look at what you have to offer and do everything you can to be sure that your presentation of your gifts is as good as the gifts themselves.
Focus on your Audience’s Needs. … As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them. While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.