“The gig economy…is now estimated to be about 34% of the workforce and expected to be 43% by the year 2020,” says Intuit (INTU) CEO Brad Smith. “We think self-employed [work] has a lot of opportunity for growth as we look ahead.”
To get jobs and get repeat business there are a few tips for you:
Marketing – You need to get your name in front of as many people as possible in your target group. Your target audience will be those people most likely to need your style of work.
Be Prepared – While you are not an employee you still need to be up on the organization as much as an employee. Do your research so that you are aware of as much as possible to know how to best serve the client on a job.
Show Up! – “80 percent of success is showing up,” says Woody Allen.
Wait on the client – You want to always be early and if anyone is waiting on the other be sure it is you waiting on the client and not the other way around. Be Reachable – Respond promptly to all communication. Say Yes! – Use the rule of Improv of saying YES. The first rule of improvisation is AGREE. Always agree and SAY YES. When you’re improvising, this means you are required to agree with whatever your partner has created. So if we’re improvising and I say, “Freeze, I have a gun,” and you say, “That’s not a gun. It’s your finger. You’re pointing your finger at me,” our improvised scene has ground to a halt. But if I say, “Freeze, I have a gun!” and you say, “The gun I gave you for Christmas! You bastard!” then we have started a scene because we have AGREED that my finger is in fact a Christmas gun. Do your best to say yes to requests. If they cross the line of your ethics then say no. Deliver – Be sure you are meeting the expectations of the client. Never under deliver.
Focus on Relationships – While doing excellent work is vitally important even more important is how you get that work done with others. How you treat people trumps all things.
Back to Marketing – If you do an excellent job on average you will only have less than 10% of those you talk to who will be interested in working with you. Learn to treat those who don’t hire you for a job that they know best. Sometimes they love you and they had already someone booked or they cannot easily switch freelancers due to hiring policies. If you remain professional in how you are rejected this often helps open closed doors later on for you.
While I think I have done an excellent job in editing of my photos when I submit them to stock agencies they sometimes catch things I miss.
When I first submitted this photo I had missed in the top right hand corner some dust that had gotten onto the sensor.
This is 100% enlargement of the right top corner of the photo. Are you getting frustrated with seeing small dark spots in your images that seem to show up in every image? If you see them consistently in the same location (the size and darkness of the spots can vary depending on aperture), you are most likely dealing with dust particles on your camera’s sensor.
I have noticed they show up more at smaller apertures like ƒ/22 or ƒ/16 and there is a light area of the photo where the dust is located.
The first thing I do when I notice dust on the sensor is to pick up the phone and call Berrie Smith who lives near me and for many years worked for Nikon as a camera technician.
Berrie Smith, professional camera repairman, is one of the guys Nikon sends out to large sporting events to provide live repair and sensor cleaning service to the NPS pros covering the event.
Without proper camera cleaning and digital camera sensor cleaning most photographers have experienced their photographs ruined by unsightly dust spots in their images – these dust spots are characteristically gray/black areas and are usually visible when photographing continuous tone scenes. Cleaning your camera equipment is not only a great way to ensure it continues working properly but is also a necessity in today’s digital world. Digital sensors are electrically charged devices, which attract dust particles because of their static electric charge. The digital camera sensor, if not cleaned properly, will result in images with black spots scattered throughout your photographs.
You can buy off the shelf sensor cleaning kits and attempt to clean your image sensor but if you are not careful you can do a lot of expensive damage, very quickly. The cost to replace a scratched low pass filter / image sensor assembly ranges from $600 to $1,600 (parts and labor) depending on the camera.
Berrie does repairs for photographers all over the world.
When I travel I don’t have the luxury of calling Berrie and sending him my cameras to clean. No one wants to touch up every single photo on a shoot in the same spots over and over.
What is crucial in the kit is the loupe to examine the sensor up close.
Often all you need to do is point the sensor down and just using the Air Blower to force air onto the sensor which often dislodges the dust.
I recommend at least owning a Air Blower to just safely remove dust. If that doesn’t work then give it to the expert Berrie.
This is Berrie at my kitchen table cleaning my cameras. So how do you reach Berrie? Here you go:
Editor’s note: I am sorry that this is so long. I was struggling on how to make this shorter. Hopefully when you read this it will spark you to have some great ideas for your clients. That was my goal.
My clients are hitting the same wall I was hitting back when digital photography finally became affordable for everyone.
I had cut my teeth in professional photography shooting sports for newspapers, magazines, for colleges and for professional sports teams.
The cameras had gotten so good that it was feasible to go to a camera store and buy your gear and show up on Friday Night or Saturday to a football game and get reasonably good photos. The exposures would be OK and the focus would be OK. If it were not just right you could look at the LCD and make changes to the camera settings on the spot. In the past you wouldn’t know if you were exposing correctly or in focus until you looked at the film.
Working at Georgia Tech I saw this happening faster than other places because the alumni of the school were more prone to enjoy the technology of photography. Soon we had the sidelines filled with photographers shooting for free just to have access to the games.
While I still get called to shoot sports and paid the field is so over saturated that few people are able to make a living shooting sports as compared to prior to the digital revolution that too place in 2002 to 2007.
One of the ways I stayed competitive was through my skills with lighting.
However the year that was the most pivotal in our society impacting my profession the most was 2007.
Three things happened that year that would impact photography like nothing had for many years before that moment.
Nikon introduced the D3 camera. This camera almost retired my lighting kit all together. This was the most revolutionary camera that Nikon had made in my career as compared to those before it.
Steve Jobs announces the iPhone. While it wasn’t the first smartphone, it leapfrogged far beyond the competition and launched the mobile revolution. Few industries or societies have been left unchanged. The iPhone transformed photography from a hobby to a part of everyday life.
Mark Zuckerberg opened up Facebook to everyone and not just college students the end of 2006. By 2007 with the iPhone it was exploding. I joined in 2007.
Facebook Changed the Way We Consume Content
While Facebook isn’t the only place we consume content it is 3rd only to Google and Youtube. Roughly 71% of 18- to 24-year-olds credit the Internet as their main news source.
Traditional media was loosing their audience while the internet and things like Facebook News Feed, a never-ending stream of content from the people and companies that you’ve connected with on the platform. News Feed never ends; in theory, users could scroll on forever, a feature that was unheard of when News Feed debuted in 2006.
Now that anyone can create content and reach the world using the internet and most likely do this all from their iPhone the audience is now oversaturated.
Some forms of media have seen a resurgence. I have enjoyed my daughter’s theater performances. Just a couple of years ago Lin-Manuel Miranda’s hip-hop musical broke new ground. It was different. When the musical came out they were thinking of retiring Hamilton off the ten dollar bill, but that musical gave life to Hamilton.
Today it is so difficult to get someone’s attention for more than a brief second. Many covering stories around the world for NGOs are having to rely on one photo and just a small caption to “entertain” the audience with an “experience” rather than having their attention enough to truly inform.
This is why FAKE NEWS has taken place. If the audience wants something for an “experience” because spending more time they do not have, then it is easier for those who want to create propaganda to succeed today.
How do communications offices, public relations, and marketing get their audiences attention?
Today I am seeing a lot of mediocre communications. The reason it is working has more to do with it being “different” than better.
A few years ago one of the most powerful things I heard that changed my approach to working was professional photographer Dave Black saying that to be successful your photos don’t always have to be better–they have to be DIFFERENT.
Just look how we do this with text. We can bold, italicize or even change the color of the type to highlight something. This draws attention because it is different from the rest of the text.
Professional communicators are not sure what works a great deal of time today. They go to Instagram and look for those people with the greatest number of followers and assume that hiring them will translate into more followers for them.
Little do they know that many of those people with a lot of followers bought them through a service and even when they post only a small percentage actually see a post.
Your client is struggling to sleep these days as much as you are struggling. The difference is in understanding who you are serving.
When your bills are mounting up and you find yourself in a panic as I often find myself, you need to take deep breaths and calm yourself down. [I am not good at this either, so just know I might not be the best person offering this advice, but I think I need to hear it myself]
What you will soon discover is that when you concentrate on meeting your needs is that you will go without work. It is when you concentrate of how to meet the needs of others that your bills get paid. You are helping someone who needs your help and will compensate you for it.
My sister in-law Pam Goldsmith for most of her career has played as part of the orchestra for many movies, cartoons and major records. That group is so good that most all the music for movies has only been played one time when it is recorded. They don’t practice. The music was never played before they did so the first time, but they are that good of studio musicians.
I mention this because we should be perfecting our craft so that when we are aware of a way to help our clients with their problems using our skills that our skills are so good that it lifts up the content we produce for the client.
If you are really thinking of ways to help your client then you need to really understand your client’s problems they are facing.
I have a client that their audience is saying stop sending me more stuff already. Just stop it with all your communications. Send us just those things that are going to help them do a better job running their business.
Too often I have proposed interesting feature ideas to my clients. While they may be interested in maybe 1 of every 1000 ideas I pitch to them. They are more likely to be interested in 1 of every 100 or even 10 ideas I have that will help their audience run their business better tomorrow.
Now take a moment and think about your client. If they are Amazon, Apple, or Google do they need to be more successful? Sometimes the companies we are trying to help are having capacity issues. They are so successful that their new problems are not how to make more money, but how to handle the work they have and still enjoy doing it every day.
Our job is to help our customers to see a brighter future. We are to be serving their best interests. If you look at some of the big companies, they may look like they have it all together, but you talk to them internally, and you see that they don’t.
If you are a photographer, videographer, writer or a producer don’t think of what you do as producing content only. You need to be the one coming up with good content ideas that your clients need to reach their audience.
Many who first buy a camera put their camera on the Green “P” button or like on this camera the Green Camera. That is the mode where the camera does all the thinking for you.
Soon you realize to get the results that you were looking for you have to tell the camera what to do. This is when you start to learn what M, A, S and the other settings on that dial do other than the green camera or even the P mode.
When photographers start trying to make a living at this they look for the green “B” mode for their camera. They want a simple business mode that thinks for them and tell them what they need to do to be successful.
If they are not careful on some camera models the B mode is actually standing for “bulb” and that is another discussion for another day.
What prompted this blog post was a Facebook post.
Facebook post question: What is it that editors, photo buyers and parents are sick of the most as far as buying photos?
My first response: Photographer over explaining their prices. Just tell us the price. Give me a low, medium and high price option and let me pick.
Facebook response: Are you talking about editors parents or both?
My response: Everyone
Facebook Response: I just got fotobiz X. Is there a way to package that for people?
My long response:
Yes there is. The software is really designed for editorial, freelancers who do B2B verses B2C. However you can create your own price items. It doesn’t create a price list that you hand to people. It is used to create estimates and invoices.
I notice you and many others post a lot of detailed questions that really cannot be adequately answered on a Facebook or even blog post. Those questions about business are often show some lack of understanding of business practices.
This is quite common in photography. People take up photography and most realize at some point that putting their camera on “P” doesn’t mean professional photos.
The learning curve then becomes quite steep as they go from pointing and shooting to making the camera see the way they want it to see. Most will spend some money on classes or workshops.
Once you then decide to charge for your services and try to make money doing photography you quickly realize the “B” setting on trying to run your business doesn’t work. Well it is even more difficult than photography because there is no “B” setting.
You really need to take a class in business practices for the profession. You can pay a photographer with more than 3 years of experience that is successful to help you get started. I recommend talking to photographers who are members of ASMP.org or PPA.com. Both of these organizations have business practices at the core of the reason they were formed.
Because where you live can also impact how you run your business due to tax laws you also then need to talk to an accountant and an attorney. Each of the organizations have a list of those who work with photographers. Nothing can be worst than making money and then finding out that you owe more taxes because you didn’t do something right.
In most communities there is the US Small Business Administration that offers many classes for free. They want you to be successful. here is where you can find out more about their “FREE” help https://www.sba.gov/.
Going back to your original question that started this thread. You basically have asked about two types of businesses, one is business to business model and the other is business to customer.
Talking to a customer who is part of the industry [i.e. editor at publication] is totally different than talking to someone not a part of the industry [i.e. a mother wanting photos of the family]. One person hires photographers regularly and will talk a lot differently about hiring you.
While you can create a basic price list for services, in this industry you will find yourself having to create custom estimates pretty often. It is much easier to do when you understand the how you create a price for a service.
You have to know how much you have to bring home to cover your base. You know your phone, rent, gear, software, marketing materials and more are always ongoing expenses to run your business. You must know this number and if you don’t you cannot create a price for anything. You don’t even know what you must charge to break even.
99% of every photographer I have ever helped that came to me about business practices was losing money on every job. They were actually paying most people to shoot for them, but because they didn’t know what their bottom line was to run their business they were charging most of the time 50% or more lower than the price that they needed to break even.
One of the best ways for restaurants to get you to buy their food is to sample it. Walk through almost any malls food court and one of the restaurants is giving out samples. When you have low market awareness with your food then you have to do something to get people to know you exist and what you offer is good.
Now photographers don’t have to give their photos away for people to know what they will get if they purchase a photo from you. They can look at your portfolio and it serves the same purpose.
Successful business model is one that is a win-win deal for all involved. The problem for most people starting out in business is they don’t know what they don’t know.
The devil doesn’t come dressed in pointy horns. He comes in everything you wished for …
Drug dealers give free samples to get you hooked. They don’t work in back alleys all the time. Today many are selling what appear to be legitimate prescription drugs. There are even doctors who have been doing this because it is so lucrative to them because of the kickbacks they get from drug companies.
When most successful business start out they hired lawyers, accountants and other experts to help guide them so they would be successful.
When you start out I cannot recommend enough getting expert help. One of the best photography organizations I know is ASMP [American Society of Media Photographers]. I have been a member since 1987.
The group was founded to help represent magazine photographers in matters of wages and working conditions. Those early years ASMP was acting as a union for photographers. While today it isn’t a union the purpose of ASMP at its core is to help photographers be successful businesses.
Remember Groupon? Businesses thought that giving super discount to get customers in their doors would have them later pay full price. A study by Lightspeed Research shows that 63% of Groupons are purchased by existing customers. … Sucking value out of the small business market will ultimately damage the local merchants that are the bread and butter of Groupon’s base. Groupon’s model is not sustainable.
Now if Groupon which is a discounted price sucks value our of small business what do you think of Unsplash?
Beautiful, free photos. Gifted by the world’s most generous community of photographers.
Remember photographers do not have to give photos away like you see in a mall’s food court. They can show their images on websites or displays. People can get a taste of what you offer without you giving anything away.
Remember: “Successful business model is one that is a win-win deal for all involved.“
Mikael Cho is a graphic designer who was solving “his problem” when he started UnSplash.
Mikael’s problem was that when he needed samples for an idea he was working on he realized that when he went to Google Images he couldn’t just use those images. Not sure exactly how he knew that those were copyrighted and not for free, but I am guessing it would be similar to others who start out. They made mistake and someone pointed out you cannot do that without paying for the images.
By the way Mikael had his bills paid by another way it appears than graphic design. He thinks of himself as an artist. He just wants to create and share.
This is great if you have a job. Then your creativity is a hobby and not a career. The problem is that Mikael sucked people who want to do this for a career into his creative vortex.
Mikael seems to be talking as an artist. I have heard this many times before. Usually in the past I would then hear they don’t want to “sell out.” Wikipedia defines: “Selling out” is a common idiomatic pejorative expression for the compromising of a person’s integrity, morality, authenticity, or principles in exchange for personal gain, such as money. In terms of music or art, selling out is associated with attempts to tailor material to a mainstream or commercial audience; for example, a musician who alters his material to encompass a wider audience, and in turn generates greater revenue, may be labeled by fans who pre-date the change as a “sellout.” A sellout also refers to someone who gives up, or disregards, hence the term ‘sells’ – someone or something – for some other thing or person.
Simply put, you can’t live out your purpose if you aren’t selling and that’s why sales is a critical skill for artists to develop.
Even if you don’t participate in Unsplash and give your images away you should be very concerned. You cannot stay in business if your clients can get what you could provide through a “FREE” service like Unsplash.
All working photographers need to educate the public and especially those who are trying to be photographers on the pitfalls of highly discounting their work or giving it away for free.
I understand shooting your first wedding for a friend to get samples to show for a portfolio. You do have to do some work for free to create a portfolio, but once you have examples you no longer have to do free to show what customers can expect when they hire you.
Your goal as a successful business should be to have customers who are willing to pay full price and come back to you over and over.
A few weeks ago I had a Facebook friend request. It was another photographer. Now this scenario has happened more than just once for me. I want to walk you through what happened and what I want to share with those photographers who are struggling financially.
Since I didn’t recognize the name I went to his profile and clicked on his “About” section. Here you can see my information.
Now little did he know that I wasn’t just a photographer, but I hire photographers throughout the year for a few of my clients. I act as a director of photography role as well as other roles for those corporations.
I was looking for a few things that I feel like show me you are a successful professional photographer who is growing their business.
Do you have a way for me to contact you other than Facebook? I like to see three things: 1) phone number, 2) email, & 3) website.
It wasn’t long in our messaging that he said something like he is struggling as a freelancer because his market is over saturated.
When I asked if he had a website he said I need to work on that. He even said he knew that was important.
2 Create a domain name. I recommend Godaddy, but there are others. This is where you create your personalized web address. A .com address runs about $12 a year, but if you buy it for many years the price drops. You basically rent these addresses. You can also “mask” your website domain name with your custom domain name.
3 Create email with your domain name. I have actually had so many email addresses through the years that I cannot remember them all. I started with Compuserve and it was a number. The cool thing is once you own your domain name you can “mask” your @gmail.com address to be email@example.com. People send you email to your address and it actually can go to your @gmail.com address. The advantage here is that in 20 years when Google goes out of business or is bought and the email address changes to all your customers and prospects you are still firstname.lastname@example.org.
4 Create business card. Be sure your card has: 1) your name, 2) phone number, 3) email address, 4) website address, 5) your town & 6) your specialty. You want people to find you but you don’t have to put your street address on there to advertise to people where all your camera gear is located. You do want people to know if you are close by for an assignment. Don’t put just photographer on the card. That is as useful as putting human on the card. Put what you are the very best at doing on your card.
5 Buy business software. I recommend to photographers Cradoc’s FotoBiz. It will help you with creating cover letters, creating estimates & invoices and tracking of your receivables and payables. It also includes FotoQuote, the industry standard pricing guide for freelance photographers.
6 Create a home budget. This should be the very first thing you do. You cannot know what to charge if you don’t know what you need to pay your household bills. Once you have created a home budget that takes into account everything you spend money on during a year from rent, food, and the basics; it should also include things like vacations and retirement as well.
When done celebrate! This is what I would call the foundation for your business.
7 Last step is a Marketing Plan. In a nutshell this is where you will identify all those potential customers who need your specialty.
Rule-of-thumb marketing. If you contact 1,000 contacts only about 100 of these will be interested in your services. That means that 900 have various reasons that they are not interested. The reasons they are not interested run from every thing from they has someone they are happy with or that your style of work doesn’t mesh with their style.
Out of the remaining 100 only 10 will hire you. Again there are many factors here. The best way to put this is 90 are willing to date you, but not marry you.
No matter what you are doing, you are marketing yourself. Either you are helping your brand or hurting it. When you meet new people how many know that you are a photographer?
Since I used the marriage metaphor earlier, your marketing should be like the process you find your mate. You are working on building a relationship. So the first time you meet someone you don’t ask him or her to marry you. Also you need to be clear that you want to date or you never make it clear that you are interested.
I have written many articles on marketing that you can search for on my blog here.
I hope this has given you some things that can turn your lack of getting work into the road to prosperity.
Yesterday when I was in my Sunday School class we were studying the story of Cain and Abel. While I have read this story over and over since a little child each time I come to the scripture a little differently. Life experiences and where I am in life really can impact one’s perspective.
Reading this as a business owner I saw this in a new light. I thought of how I see this story lived out in business every day.
Just read the story with a customer being God and while Cain and Abel are two freelancers giving estimates to get a job.
4 Adam made love to his wife Eve, and she became pregnant and gave birth to Cain. She said, “With the help of the Lord I have brought forth a man.” 2 Later she gave birth to his brother Abel.
Now Abel kept flocks, and Cain worked the soil. 3 In the course of time Cain brought some of the fruits of the soil as an offering to the Lord. 4 And Abel also brought an offering—fat portions from some of the firstborn of his flock. The Lord looked with favor on Abel and his offering, 5 but on Cain and his offering he did not look with favor. So Cain was very angry, and his face was downcast.
6 Then the Lord said to Cain, “Why are you angry? Why is your face downcast? 7 If you do what is right, will you not be accepted? But if you do not do what is right, sin is crouching at your door; it desires to have you, but you must rule over it.”
8 Now Cain said to his brother Abel, “Let’s go out to the field.” While they were in the field, Cain attacked his brother Abel and killed him.
9 Then the Lord said to Cain, “Where is your brother Abel?”
“I don’t know,” he replied. “Am I my brother’s keeper?”
10 The Lord said, “What have you done? Listen! Your brother’s blood cries out to me from the ground. 11 Now you are under a curse and driven from the ground, which opened its mouth to receive your brother’s blood from your hand. 12 When you work the ground, it will no longer yield its crops for you. You will be a restless wanderer on the earth.”
13 Cain said to the Lord, “My punishment is more than I can bear. 14 Today you are driving me from the land, and I will be hidden from your presence; I will be a restless wanderer on the earth, and whoever finds me will kill me.”
15 But the Lord said to him, “Not so; anyone who kills Cain will suffer vengeance seven times over.” Then the Lord put a mark on Cain so that no one who found him would kill him.
While discussing this passage in our class I was struck by why God didn’t treat both Cain and Abels gifts equally. The scripture doesn’t say why he treated them the way he did.
You would think God should treat them equally.
I can think of many Christmas and birthdays where opening a present I was disappointed or one of my family/friends were disappointed with a present. It was always important in my circles that you were appreciative for the gift.
So I can get why God might like one gift more than the other, I am that way. Our customers and potential clients also have reasons they pick one vendor over another and they don’t always tell you why.
Instead of dealing directly with God over his gift Cain got angry with his brother Abel. Sound familiar. We often are upset with our competition.
Instead of taking our anger out on others we need to work on ourselves. We need to remember there is always a next time. Maybe not with that client, but with another.
Maybe you are like Cain and realize you only have “fruits of the soil” as a farmerand not an animal to sacrifice because you are a farmer and not the cowboy. Don’t be shortsighted and think the only way you can win a contract is to take out your competition. [You could be just talking about your competition in a bad way to the customer.]
Look at what you have to offer and do everything you can to be sure that your presentation of your gifts is as good as the gifts themselves.
Focus on your Audience’s Needs. … As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them. While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.
If you are a freelancer or a business owner you might be like me and wake up in the middle of the night sweating from anxiety of how will I pay my bills this month. There is nothing on the books for a while and you wonder will the phone ring again or will you get an email.
Worry 25 I tell you not to worry about your life. Don’t worry about having something to eat, drink, or wear. Isn’t life more than food or clothing? 26 Look at the birds in the sky! They don’t plant or harvest. They don’t even store grain in barns. Yet your Father in heaven takes care of them. Aren’t you worth more than birds?
27 Can worry make you live longer?[a] 28 Why worry about clothes? Look how the wild flowers grow. They don’t work hard to make their clothes. 29 But I tell you that Solomon with all his wealth[b] wasn’t as well clothed as one of them. 30 God gives such beauty to everything that grows in the fields, even though it is here today and thrown into a fire tomorrow. He will surely do even more for you! Why do you have such little faith?
31 Don’t worry and ask yourselves, “Will we have anything to eat? Will we have anything to drink? Will we have any clothes to wear?” 32 Only people who don’t know God are always worrying about such things. Your Father in heaven knows that you need all of these. 33 But more than anything else, put God’s work first and do what he wants. Then the other things will be yours as well.
34 Don’t worry about tomorrow. It will take care of itself. You have enough to worry about today.
So I know that scripture and still I wake up in a cold sweat. My main concern is how to get a paying job from a client or potential client. This is the core issue.
One of the best things about being young was not having these worries. My parents carried those worries for me. I went out and played with my friends.
I think the key to solving the “cold sweats” at night are the same keys to building strong friendships.
One of the coolest things I can remember growing up was when someone knocked on the door and wanted to play with me. Today I still enjoy it when a friend calls me up and asks me to play golf with them.
This feeling of euphoria is one of the most powerful emotions.
What was even better than just having a friend knock on my door was the invitation to do something that they had already made plans. Do you want to go bowling? Some of the best memories are when I had a friend who was creating an experience for me and asked me to join them.
One way to have your “cold sweat” disappear is the client to call with a project. That solves my problem right away. This does happen, but what I have found that solves this problem more than receiving a request is to be just like that friend of mine knocking on the door asking me if I wanted to go out on the lake in their boat for skiing.
You see, most all of your clients also have those “cold sweats” of some sort. They need ideas as well.
Solve your clients problem and you will solve your own
What is your client’s problem? This takes a lot of time to figure out. Steve Jobs solved problems for the world. One of the first problems he solved was a way to carry around a lot of music and help musicians sell their music through the iPod and iTunes.
Another problem Steve Jobs solved was needing a computer with you all the time to be able to solve problems at a moments notice. The iPhone allowed you to search the web right in the palm of your hand.
You need to put your clients first and success will find you. Once you have clients it is much easier to get to know them and learn what their needs are than if they are prospects.
If you do a great job of providing a solution to their problems that you can provide then you are on the way to a profitable career.
Not every solution should involve you. If you are truly concerned for a client there are times that you just will give your client a solution that doesn’t involve you directly. When you do this on a regular basis rather than just one time you will be communicating that you are really looking out for their best interests over your own.
By not always coming to a client with solutions that only you can fulfill but others are better at meeting those needs you become the fixer for them. They will be more likely to listen to you more than if the only time you are coming to them you are the solution.
When you are the person calling your clients with ideas for their problems, you are just like the friend knocking on their door asking them to come and join you on an adventure.
This is the most useful software package I own for my business. While I have Adobe Creative Cloud Suite which I use Lightroom, PhotoShop and Premier Pro regularly, it is fotoBiz X that runs the business side of my work. Here is a link to the software. I am a affiliate of their program. This is an affiliate link which means that I receive a commission from any purchases made using the affiliate link. This is at no additional cost to you.
Now for years I knew about the software, but I didn’t use it. I couldn’t figure out the advantages of the software.
Now many years later I regret having not purchased this earlier. Experience started to teach me that I needed help.
When you first open the program you should go to setup and put in your information and if you have a logo put that in as well.
They show you examples of what it will look like on a #10 envelop or on a invoice.
One thing you will need early on is a model release.
Under “Forms and Releases” you will find five difference templates. There is one for:
Adult Model Release
Minor Model Release
Photographer’s Portfolio Release
Simplified Adult Release
It will drop your name or company name into the form and then you can just print it out.
Another problem I was always running into was how do you word your cover letters, late payment letters and even a copyright violation letter? Well the software comes with a lot of email templates that you can use and modify for your correspondence uses.
A question I often had early on and continue today having is what to charge for certain uses. The fotoBiz comes with fotoQuote which will help you with knowing what you should charge not only for a stock use, but also in assignment work. Here is a link to just buy fotoQuote.
fotoQuote was just updated to version 7. This includes social media use now in the latest version.
It has also video and all the possible ways you might want to use it. Now while you may not always get the prices they recommend, these are the prices many are getting in the industry.
By having this information of prices you now have a better idea of the range of a job and what you can quote. I have learned that fotoQuote has helped me more than anything in getting a better idea of a low medium and high price for a job. I just give clients three prices most of the time.
The low, medium and high price quote is based on uses that the client can get as well as how long they may use the images. Without fotoQuote I really didn’t have any idea on how to offer three different prices.
fotoBiz also helps you with creating estimates which then can easily be transformed into the invoice with just a click. You can always just create the invoice as well.
When you sell a stock image the software lets you embed a thumbnail into the invoice with all the information about the sale. It will ask if you want a reminder on your calendar when the usage is up. This way you can then write a letter not to remind the people time is up, but to write a letter asking if they want to extend it with estimates for extending the usage.
You can download the demo and try it for 14 days free of charge. fotoBiz is just $299. This is not a subscription based software. You own it and can use it forever.
I can tell you that this is a software that will help empower the freelancer to know what to charge and help you communicate with your prospects and clients in putting together estimates, invoices and even email correspondence.
FotoBiz® has a 30-day money-back guarantee, so what do you have to lose?
For the past ten years or so Mark Johnson has invited me to speak to his advanced Photojournalism Class at UGA on business practices.
One of the tips I always share with the class is Learn To Say YES.
I learned about how to say yes from my friend Tony Messano who is a creative director as well as voice over talent. This one tip had a major impact on my life in so many ways.
Tony was not advocating becoming a “Yes Man” where you are agreeing to “anything” regardless of how crazy or stupid – and sometimes illegal – it is. You still will say no to things that ethically you disagree with doing.
Tony was advocating that we turn ourselves into problem solvers for our clients and bosses, rather than becoming a problem.
The way this whole topic came up in the first place with Tony was over me trying to deal with clients that kept on saying since you are here can you do _______. Tony helped me to see how to take this request and not only meet the request but make more money.
I learned how to price for the project and then when this type of request came up I could say “Yes”. Yes I can make that happen, however since this wasn’t part of the proposal and is outside the scope of it I just need to charge XYZ for the additional work.
The way I had been handling these requests or similar variations for my whole life up to then was responding with a “NO”.
What Tony helped me to understand was that when I was saying no I wasn’t really helping the client at all. If they still needed it done then they would find someone who could make it happen and often then I would no longer be used for future projects.
Why do I want to say no?
Before I could say yes I learned I needed to know why I wanted to say no.
When I was in a staff job I often said no because I didn’t have time with all the other things on my plate. As a freelancer I was saying no because they were asking for more without offering more pay.
Had I learned this tip earlier in my career I would have become a more valuable team member. When someone would ask me to do something I would now be saying how I really want to help them. I would be saying YES–IF.
Yes I can make that happen for you if you can tell me which of these other projects I can delay or not do to be able to take on this extra work.
As a freelancer I am saying YES–IF you decide what on the list we were shooting comes off because I don’t have time to do all you have or I might be saying yes if you agree to the extra XYZ cost.
Let the client say NO
Tony said my goal is to say yes as much as I can and to be sure the client is the one saying no and not me.
As the freelancer the client asks me to do something and my response is I would love to help you. The additional cost to make this happen is XYZ. Just sign right here to the changes on the contract and I will make it happen.
The client will then respond by great or no we cannot afford to do that. If they really have to have this done then you are not the reason it gets done, they don’t have the resources to make it happen or maybe the request then no longer important.
As a staff person I am not asking for more money. I am basically taking the burden of what is on my plate and the difficulties to make it happen back onto their plate.
My boss asks me to take photos of their event and in the past I would have said no I am already booked. I now say I am already covering another event at the same time. I am more than willing to cover this event if you need me to. Which event do you want me to cover and would you like me to get another photographer to cover the event I cannot cover?
Saying No makes you a problem–Saying Yes Makes you a problem solver.
Every time you say no the person requesting your help will now have to find someone else. Had you said yes their problem is solved.
Today when I get a request for something and I am already booked, I always offer to find someone for them. One of the best ways to keep those clients coming back is to handle the booking of the photographer and have the photographer work as a subcontractor for you. This way they show up shoot the project and you handle the billing. This way they continue to come back to you.
Another tip I share with the students is about how to network. I tell them to act like a freshman and not a senior. Here is a previous blog post that I did explaining this tip for you.
A side note about speaking to the class is I get to spend time with Mark Johnson. Every time I go I have lunch with Mark and each time I learn so much.
This time I listened and watched how Mark works really hard to present content to the students in a positive manner. He doesn’t speak down to the students. He challenges them in a way that he is also communicating that he know they are able to do whatever he is asking of them.
It is a joy to visit UGA and spend time with the students and Mark.