“Watch Me” or “Meet _______ “

In an article published in the Journal of Computers in Human Behavior, and although it didn’t prove the exact correlation between narcissism and social media, it certainly picked up on how social media enhances and possibly contributes to narcissism.

“Watch Me” is what we say when we are a small child to our parents. While later as teenagers or adults we are not trying to get mom and dad’s attention many of us are trying to get the rest of the world to pay attention.

If you are on Facebook and post something you often feel better that people are paying attention by the number of likes and the type of likes you get.

Even better than likes is positive feedback by comments.

There is another way you can use social media and one of the best examples I can give is Humans of NY.

Brandon Stanton is the founder of HONY. Initially he was just going to photograph 10,000 New Yorkers. It was mainly about his love of photography and wanting to share his photos of people.

Somewhere along the way he started interviewing people. At first he was just sharing little interesting quotes with the photos.

Today Stanton is interviewing most of the subjects and “peeling the onion” as we like to say when you interview someone and get their story.

In an article on Open Eye Creative they reported:

“He partnered with Tumblr to raise more than $300K for Hurricane Sandy victims. He helped raised more than $1 million for a Brooklyn school after one of the students appeared on his blog. He reportedly raised more than $5 million for philanthropic projects in 2015.”

Today HONY has around 20 million followers through its website, Instagram and Twitter.

“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.”

Amy Jo Martin, author of Renegades Write The Rules

Make Social Media About Others

I think especially professional photographers would grow their following by sharing stories of the people they photograph. Be sure your post focuses on them and not you. Do all you can to remove yourself from the post.

I think Brandon Stanton’s three suggestions for better stories also is a great place to start. Sooner or later you will find your own style for telling stories of the people you meet.

Stanton’s Questions

  1. Get to the heart of it
  2. Ask one question at a time
  3. Seek out the unexpected

To learn more about those questions here is a good article that goes deeper.

Why does he have such a following?

I think this video is a great example of how he is connecting with the audience.

First Others & Then You!!!!

Here is another interesting thing that research is showing us. When you share great content on others then people want to know more. They want you to take them backstage. This is where you can share a little about your experience in meeting this person.

Here is the strange thing, if you were only to share about your experience the number of followers would be drastically smaller. However, if you always lead with others and then share about something behind the story and photo then your numbers will do just the opposite. They will soar.

Now just sharing about others, well that works, but it is the combination that works the best.

Julie Gavillet wanted a job change after 10+ years in a job. It bothered her so much that she prayed that God would help her out of it. Just a few days after that prayer Julie was laid off. Because of the number of years she had been at that job she got a great package that allowed her to chase her dream of being a photographer. She was able to buy her gear and go off to Hawaii to study photography. She took two courses which each took 3 months and in between did some other work. Today she is staffing those schools and helping others pursue their dreams of being a photographer as well. Soon she will return to Canada where she will start her own business of doing what she loves rather than just a job to pay the bills. If you want to study photography like Julie here is the school she went to for her dream to be fulfilled. https://www.uofnkona.edu/uofn_courses/school-of-photography/
[NIKON Z 6, 85.0 mm f/1.8, ISO 50, ƒ/4.5, 1/125, Focal Length = 85]

This would be a great Instagram post. Today it would also be great to follow up with another photo and behind the scenes peak into the photo.

JonLinda Jourdonnais took this photo of me while I was teaching the students how to do a 3:1 Lighting Ratio. Julie Gavillet was the model. If you want to learn about how to make a similar headshot using this lighting setup here is an earlier blog post where I teach you how to do it. https://picturestoryteller.com/2016/02/lighting-setup-2-assignment-for-my-class-31-lighting-ratio/

Now when I post these to my Instagram account most of the time the second photo might get more comments. What I hope you notice is all the time I am trying to help others get better with their photography. I am not saying look at how great I am and just like my photos.

I encourage you to make Social Media a way to create community and to encourage others. When you do this then is when you will be even more fulfilled than if you made it all about you.

“When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.”

Gary Vaynerchuk, CEO of VaynerMedia

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