How to remain competitive as a freelancer

Photographing Island Breeze Dancer Victoria Taimane Kaopua, Stanley is teaching location off-camera flash lighting to Youth With A Mission Photo School 1 [Fuji X-E3, 10-24mm, ISO 500, ƒ/4, 1/100 photo by: Dorie Griggs]

“The gig economy…is now estimated to be about 34% of the workforce and expected to be 43% by the year 2020,” says Intuit (INTU) CEO Brad Smith. “We think self-employed [work] has a lot of opportunity for growth as we look ahead.”

To get jobs and get repeat business there are a few tips for you:

Marketing – You need to get your name in front of as many people as possible in your target group. Your target audience will be those people most likely to need your style of work.

Be Prepared – While you are not an employee you still need to be up on the organization as much as an employee. Do your research so that you are aware of as much as possible to know how to best serve the client on a job.

Show Up! – “80 percent of success is showing up,” says Woody Allen.

Wait on the client – You want to always be early and if anyone is waiting on the other be sure it is you waiting on the client and not the other way around.
Be Reachable – Respond promptly to all communication.
Say Yes! – Use the rule of Improv of saying YES. The first rule of improvisation is AGREE. Always agree and SAY YES. When you’re improvising, this means you are required to agree with whatever your partner has created. So if we’re improvising and I say, “Freeze, I have a gun,” and you say, “That’s not a gun. It’s your finger. You’re pointing your finger at me,” our improvised scene has ground to a halt. But if I say, “Freeze, I have a gun!” and you say, “The gun I gave you for Christmas! You bastard!” then we have started a scene because we have AGREED that my finger is in fact a Christmas gun. Do your best to say yes to requests. If they cross the line of your ethics then say no.
Deliver – Be sure you are meeting the expectations of the client. Never under deliver.

Stanley shows the students what he is capturing while teaching location off-camera flash lighting to Youth With A Mission Photo School 1 [Fuji X-E3, 10-24mm, ISO 200, ƒ/4, 1/420 photo by: Dorie Griggs]
Focus on Relationships – While doing excellent work is vitally important even more important is how you get that work done with others. How you treat people trumps all things.

Back to Marketing – If you do an excellent job on average you will only have less than 10% of those you talk to who will be interested in working with you. Learn to treat those who don’t hire you for a job that they know best. Sometimes they love you and they had already someone booked or they cannot easily switch freelancers due to hiring policies. If you remain professional in how you are rejected this often helps open closed doors later on for you.

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