A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a 1/10th of a second to form an impression of a stranger from their face, and that longer exposures don’t significantly alter those impressions (although they might boost your confidence in your judgments).
We’re built to size each other up quickly. Even if we’re presented with lots of evidence to the contrary, we’re attached to our initial impressions of people — which is why you should be aware of the impression you make on others.
How long does it take to make a first impression? Is it the length of your elevator pitch? Actually forget all you have heard, because it is in the blink of an eye that it happens.
Here are just a few headshots which show you how easy it is with just a photo to say something different about yourself.
You need to control the message of your brand.
Your expression, clothes and makeup for instance can change your appearance and how you are perceived.
Now this is an actress photo shoot for her to use in her portfolio. She needs to show people the looks that she can portray and understands they need to see it to understand what she can become.
When it comes to your company headshots do they look uniform?
When people go to your website and click on your team, do you have headshots? If not you need to seriously consider adding these in today’s “Social Media” environment. Just ask your kids what they call a person who doesn’t have a headshot with their profile – “Creeper”
Notice the difference the white modern look verses the dark traditional background can change the mood of the portraits. Both work and you need to decide which is best for your brand.
While having a headshot will help you not look like a “Creeper.” having all different types of headshots can look quite unprofessional. Are you saving any real money by taking your own snapshot of your team to put on the website or your blog?
Remember you only have about 1/10th of a second to make a first impression.
What does your “About Us” page have for your potential clients to learn about you? Are you a “Creeper” with no headshots? Do you look like you cut corners and try to save money and take your own headshots? Do all your headshots match or does it look like someone missed picture day at the high school and had a snapshot sent in for their senior year yearbook photo?
Give me a call if you want all your company headshot to look similar and help “brand” your company.