When I go to my Chick-fil-A restaurant and ask for my favorite Spicy Deluxe w/ Pepper Jack cheese they are not telling me how much time it took to make the sandwich and how much tomatoes, lettuce, pepper jack cheese, Chicken, bread, butter and all the coatings cost and that being the total price. They just tell me the price.
Freelancers need to learn from other industries. The only people talking to each other about what it costs to make the sandwich are other Chick-fil-A Franchise owners. The public doesn’t understand all those numbers.
To get the price of their sandwich that information is part of the formula. That is the point I am making here. The actual costs are part of the formula that gives you a total.
Now for up selling restaurants put together packages. Do you want the meal or just the sandwich. The meal comes with fries and drink.
This is how freelancers should be talking about their prices.
Create a base price, medium price and high price.
Do you want the basic sandwich or the deluxe? Do you want the meal? Would you like the small, medium or large?
So the point here is you need to know your costs, but don’t talk to your clients about your hourly or daily rate. Talk to them about basic, medium or large package.
Hope this helps you with knowing how to better price yourself for the public.