I am one of my favorite customers Raving Fan. For the past 13 years Chick-fil-A has taken one day a year for customer appreciation day. However the cows like to call it “Cow Appreciation Day.”
Being a Raving Fan of Chick-fil-A I wanted my photos to stand out and show my enthusiasm for the brand.
Now everyone is taking photos with their phones and point and shoots of the day. I am competing with thousands of photos. How do you make your photos stand out and look “different”?
The best way I have found is to use a flash off at 45º of the camera axis to create a pleasing light. It also helps color correct giving you excellent skin tones.
Here is the setup where my assistant is holding the off camera flash for me.
Using the flash helps in so many ways. I do not have raccoon eyes from the sun overhead and getting the skin color just right is equivalent to singing in tune.
I am using the flash inside and outside. Also I am just adding the flash to about +1 Stop above the existing light. Sometimes a little less. If you are just above the existing light level the flash can help color correct any color cast.
One more thing that might not be apparent, but I am not lighting the entire scene. I am just adding a little light to the subject only. The backgrounds are all lighted by other light source than my flash.
If you want to make your photos stand out just add a little light to the subject, because just like seasoning a little light goes a long way.
Here is all the gear I used for the photo shoot. All of these links are affiliate links, which means that I receive a commission from any purchases made using the affiliate link. This is at no additional cost to you.
Sigma 35mm ƒ/1.4
Neewer Radio remote
MagMod Basic Kit – v3